Advertising Standards Authority - Latest News [Page 1]

Alcohol Products Must Not Infer Therapeutic Benefits

Friday, 14 December 2018, 9:57 am | Advertising Standards Authority

The product packaging, website and Facebook advertisements for Scapegrace Gin used a prescription box to display the gin bottles and included the wording “Free Healthcare and Mixology advice.” The Facebook posting displayed the product and said “Are ... More >>

Sale Discounts Must Not Be Misleading

Monday, 10 December 2018, 10:25 am | Advertising Standards Authority

Smith City distributed mailers and ran promotions on their website for their ‘Sale of the Century’ over four weeks. The promotion had different products on sale for each of the four weeks and included a Bosch dishwasher, a Samsung washer/drier and ... More >>

Safety Important in Vehicle Accessory Ads

Monday, 10 December 2018, 10:19 am | Advertising Standards Authority

The Warehouse television advertisement for the Mighty Grip phone mount said in part: “The Mighty Grip phone mount has a powerful magnetic grip and a twist lock suction base. You can have your phone right where you need it without taking your eyes off ... More >>

Humour Acceptable in Context

Monday, 19 November 2018, 10:08 am | Advertising Standards Authority

The Maori Language Commission television advertisement for Te Wiki o te Reo Māori (Māori Language Week) showed three well-known comedians talking about Te Wiki o te Reo Māori, using both English and Māori. One of the men gets confused and says: ... More >>

Therapeutic Claims Must Be Backed Up by Sufficient Evidence

Monday, 19 November 2018, 10:06 am | Advertising Standards Authority

The website advertisement for QE Health made a number of therapeutic claims about the benefits of massage. For example: Therapeutic Massage “increases blood and lymph circulation, assisting in the clearing of toxins”, Pregnancy Massage is beneficial ... More >>

Advocacy Ad Socially Irresponsible

Friday, 2 November 2018, 9:07 am | Advertising Standards Authority

The newspaper advertisement for Fluoride Free New Zealand showed a photo of a child drinking a glass of water with the heading “Fluoride is a Neurotoxin that Reduces Children’s IQ”. Below this photo was the heading “International Experts share ... More >>

ASA decision on anti-vax billboard

Friday, 19 October 2018, 10:14 am | Advertising Standards Authority

COMPLAINT NUMBER 18/340 COMPLAINANT K Bronlund & 145 others ADVERTISER WAVES NZ ADVERTISEMENT WAVES NZ, Out of Home DATE OF MEETING 9 October 2018 OUTCOME Upheld SUMMARY More >>

ASA News: AdHelp, New Advertising Standards Code & Training

Tuesday, 4 September 2018, 10:31 am | Advertising Standards Authority

New Advertising Standards Code Launched On 2 July we launched the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public ... More >>

New ASA AdHelp Information Service launched

Tuesday, 17 July 2018, 10:20 am | Advertising Standards Authority

This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise. AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework ... More >>

New ASA Code for Responsible Advertising

Monday, 2 July 2018, 1:03 pm | Advertising Standards Authority

The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards. The six previous codes are: Advertising Code of Ethics; Code for Comparative ... More >>

The Advertising Standards Authority annual report

Friday, 11 May 2018, 11:09 am | Advertising Standards Authority

In 2017 the ASA received 603 formal complaints and responded to 347 enquiries from media companies, advertisers and agencies about advertisements prior to publication or broadcast. More >>

ASA releases 2017 Media Turnover

Thursday, 26 April 2018, 1:23 pm | Advertising Standards Authority

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.561 billion dollars for the 12 months ended 31 December 2017. The 2016 total was 2.572 billion dollars. More >>

New Guidance Note: Identification of Advertisements

Wednesday, 28 February 2018, 2:20 pm | Advertising Standards Authority

The Advertising Standards Authority (ASA) has released its new Guidance Note on Identification of Advertisements. More >>

Advertising Standards Authority Decisions Released

Thursday, 21 December 2017, 11:22 am | Advertising Standards Authority

• Complaint 1 7/415 Mars NZL Ltd , Television: No Grounds to Proceed • Complaint 17/421 MyRepublic , Digital Marketing: No Grounds to Proceed More >>

Advertising Standards Authority Decisions Released

Friday, 15 December 2017, 12:23 pm | Advertising Standards Authority

• Complaint 17/210 Appeal 17/017 Fluoride Free NZ , Out of Home: Upheld, in part • Complaint 17/282 Lumerian Springs , Digital Marketing: Settled – advertisement changed/removed • Complaint 17/283 Lumerian Springs , Digital Marketing: Settled ... More >>

ASA December 2017 Newsletter

Thursday, 14 December 2017, 4:27 pm | Advertising Standards Authority

New Children and Young People’s Advertising Code Now In Effect As of 2 October 2017 all advertising targeting under 18’s must comply with the new Children and Young People’s Advertising Code. The new code has rules about identifying commercial ... More >>

ASA Decision Release

Tuesday, 5 December 2017, 9:44 am | Advertising Standards Authority

The following decisions have been published on the ASA website More >>

ASA Decision Release

Tuesday, 14 November 2017, 3:40 pm | Advertising Standards Authority

Ferrero Takes Self-Regulatory Action The television advertisement for Ferrero’s Tic Tacs portrayed several scenarios where Tic Tics are being shared, including a box of the sweets shaken as a rattle in front of a baby. More >>

ASA Decisions: Stereotyping Dads, Skiers Drinking And More

Tuesday, 7 November 2017, 3:07 pm | Advertising Standards Authority

The television advertisement for Spark featured a young boy in various situations without his father present around Father’s Day. In one scene the boy is seen carrying breakfast to his mother with a card that said “Happy Father’s Day Mum” on the ... More >>

ASA releases 2016 and 2015 Media Turnover

Tuesday, 2 May 2017, 11:53 am | Advertising Standards Authority

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.572 billion dollars for the 12 months ended 31 December 2016. The 2015 total was also confirmed at 2.570 billion dollars. More >>

 

 

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