Insight Online - Latest News [Page 1]

No place for business to hide as Kiwis demand transparency

Wednesday, 28 August 2019, 8:54 am | Insight Online

The recent issue of a dentist in trouble in media over whether they were qualified to offer orthodontics is a warning to all business that increasingly New Zealanders are demanding nothing less than complete brand transparency. More >>

Call for digital authority to regulate Internet giants

Thursday, 8 August 2019, 9:37 am | Insight Online

In the light of Australia’s moves to regulate Google and Facebook one digital agency boss – who depends on the two Internet giants for a large portion of revenue – is calling for New Zealand to follow suit, to address privacy concerns and ensure ... More >>

Businesses warned to brace for Google billboard

Monday, 22 July 2019, 8:30 am | Insight Online

Businesses need to begin thinking about how to survive in a world where having an Internet presence is expensive, and ‘free’ exposure will disappear altogether – but it’s a development that may reinvigorate investment in traditional media ... More >>

Scammers using fake Google listings to target the vulnerable

Wednesday, 3 July 2019, 3:09 pm | Insight Online

New Zealand companies and the public are warned to be on the lookout for fake Google reviews and business listings that are either false or misleading and usually relating to companies that people turn to in an emergency, when they are at their most vulnerable ... More >>

Kiwis prefer convenience to personal privacy online

Tuesday, 25 June 2019, 9:05 am | Insight Online

While many New Zealanders may claim to be jealous of their online privacy – even critical of advertisers stalking them online – the results of advertising personalisation and retargeting campaigns suggest the opposite is true. CEO of Auckland digital marketing ... More >>

Kiwi marketers urged to embrace video in marketing mix

Thursday, 6 June 2019, 8:45 am | Insight Online

Digital-only advertising in New Zealand now takes just over 34 per cent of all advertising spend, surpassing television at 22.2 per cent, according to the Advertising Standards Association’s report on advertising revenue across all main media in 2018. More >>

Kiwi marketers urged to take a hard-nosed business stance

Tuesday, 28 May 2019, 7:24 pm | Insight Online

Kiwi marketers urged to take a hard-nosed business stance Marketers in New Zealand need to be more business, sales and return-on-investment minded if they want to survive talk of looming redundancies and a slowing economy. The CEO of search agency, Insight ... More >>

Kiwi businesses warned that Google is again moving goalposts

Friday, 10 May 2019, 9:21 am | Insight Online

The traditional race to be number #1 on Google’s organic search results has changed again as updates to online search algorithms shift the focus to showcasing ‘Featured Snippets’ and ‘Micro-Moments’ – superseding how the search engines used to ... More >>

How to beat the SEO cowboys

Wednesday, 24 April 2019, 8:45 am | Insight Online

A high percentage of New Zealand businesses are wary of the search engine optimisation (SEO) and digital advertising sectors after being let down by broken promises and dismal results but, in many instances, business customers may be the architects of ... More >>

Advertisers can help make Kiwi observance days possible

Saturday, 30 March 2019, 11:45 am | Insight Online

Advertisers can help make Kiwi observance days possible New Zealand advertisers are in a position to do good by contributing to greater social awareness locally – while also adding a point of difference to their marketing – by creating advertising ... More >>

Objectionable content poses brand risk to advertisers

Monday, 4 March 2019, 3:30 pm | Insight Online

Sparks’ recent decision to pull advertising from YouTube in response to ‘unsavoury content targeting children’ is a very real risk which most New Zealand companies should be taking steps to guard against – warns Auckland digital marketing agency. ... More >>

Google Ad spends on the rise but businesses bleeding money

Tuesday, 26 February 2019, 11:27 am | Insight Online

While the number of people clicking on Google Ads listings has risen in recent years, a large number of New Zealand businesses are still losing money on poorly run advertising campaigns. More >>

New Zealand business websites may be a bit narcissistic

Wednesday, 30 January 2019, 9:20 am | Insight Online

Many of New Zealand’s medium to large business websites are slow, generic and verging on narcissistic, a six month informal study by a local online marketing agency suggests. More >>

Four ways to improve your business Google search results

Tuesday, 22 January 2019, 10:47 am | Insight Online

With online advertising growing in leaps and bounds – by more than 23% globally year-on-year, according to the Interactive Advertising Bureau – New Zealand businesses need to get smarter if they want to succeed in fending off international competition. More >>

NZ companies not ready for Google voice search in 2019

Thursday, 27 December 2018, 7:42 pm | Insight Online

New Zealand companies not ready for Google voice search in 2019 While so many New Zealand companies are still getting to grips with accommodating mobile traffic to their websites in 2018, the next step in online marketing – voice search – is ... More >>

‘Spyro video game’ and ‘airpods’ on Kiwi shopping lists

Tuesday, 11 December 2018, 9:07 am | Insight Online

A review of Kiwis’ most popular Google search terms over this Christmas 2018 period – which shows trending searches for the ‘Spyro video game’, ‘airpods’ and ‘juicers’ – are a timely reminder to retailers to be more specific in their ... More >>

Google change puts website speed under the spotlight

Saturday, 1 December 2018, 10:15 am | Insight Online

Google change puts website speed under the spotlight Improvements to Google’s PageSpeed Insights tool may only be enough to get the digital geek world excited, but it’s also a timely reminder to New Zealand marketing managers that the amount ... More >>

Plumbers need to lift their Adwords game

Tuesday, 27 November 2018, 9:32 am | Insight Online

The cost of marketing for plumbers is increasing – a monthly budget of $1,000 is considered the minimum to make Google Adwords viable – and on top of that Google has just announced that they will be collecting New Zealand GST on all AdWords spend ... More >>

Kiwi SMEs paying too much for website SSL certificates

Tuesday, 27 November 2018, 9:26 am | Insight Online

Some New Zealand business owners – alarmed that they could lose Google traffic as well as having a ‘Not Secure’ message on Google Chrome – are being ripped off by some suppliers asking excessive fees of up to $1,000 to set up a website with ... More >>

Kiwis urged to overcome mistrust of digital advertising

Saturday, 24 November 2018, 10:50 am | Insight Online

Kiwis urged to overcome mistrust of digital advertising The best way for New Zealand businesses to counter online ad fraud, and the Kiwi mistrust of digital advertising, is to put in place good website analytics and a strong focus on tracking outcomes ... More >>



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