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Mediacom Marketing Digest

Thursday, 28 July 2005, 10:42 am | MEDIACOM

Is Democracy Being Served? Shock! Horror! News! Nothing But Net Dead Parrots Live A Pinch of Cerebos and Three Tablespoons of McCormicks Simulbrowsing More >>

Mediacom Marketing Digest - 19 July 2005

Tuesday, 19 July 2005, 5:33 pm | MEDIACOM

Newspapers around the globe continue to agonise over what to do about the internet. Some papers post their whole content online for all to see, happy to spread their gospel far and wide. Others share only a sampling, the better to lure you to their ... More >>

Mediacom Marketing Digest 10 June 2005

Friday, 10 June 2005, 5:52 pm | MEDIACOM

One of the problems with a demand-driven television ratecard is the fact that only the sellers know what demand actually exists out in the market. Without a transparent, accountable process, there's no objective measure of true demand, especially when ... More >>

Mediacom Digest 2 June 2005 - Focus on Females

Friday, 3 June 2005, 3:50 pm | MEDIACOM

A.G. Lafley, chief executive of Procter & Gamble Co., was in Venezuela recently and shared some advice with a group of laundry executives: "The simple principle in life is to find out what she wants and give it to her. It's worked in my marriage for ... More >>

Mediacom 27 May 2005

Friday, 27 May 2005, 5:11 pm | MEDIACOM

After struggling to compete in the seven o'clock slot, Holmes is on the move - to 6pm, head-to-head with the nation's news machines, from June 6th. You've gotta admire the grit and plucky determination of such a move - Prime standing out there, gazing ... More >>

Regional TV Public Funding

Thursday, 5 May 2005, 4:30 pm | MEDIACOM

Broadcasting Minister Steve Maharey announced this week that $3.5 million will be invested over the next four years in the first-ever government funding of regional television. Potential recipients were quick to applaud this newfound largesse, the ... More >>

MEDIACOM – Marketing Digest - 30 MARCH 2005

Thursday, 31 March 2005, 9:52 am | MEDIACOM

We've been told for years that New Zealand's demographics are changing - we're getting older and more ethnically diverse, and family and household compositions are changing dramatically - and yet marketers still persist in targeting the usual suspects. Is ... More >>

MEDIACOM Marketing Digest 28 January 2005

Friday, 28 January 2005, 3:58 pm | MEDIACOM

With the arrival of yet another year, Nielsen Media Research, like modern-day alchemists, have crunched endless numbers to yield gold in the form of retrospective insights into Kiwi television viewing habits in 2004. Thanks, folks, you've saved us a whole ... More >>

MEDIACOM Marketing Digest 17 January 2005

Tuesday, 18 January 2005, 1:16 pm | MEDIACOM

T S U N A M I . F U N D R A I S E R S More >>

MEDIACOM Marketing Digest 15 December 2004

Friday, 17 December 2004, 12:08 am | MEDIACOM

For years, we've watched as radio station after radio station has sprouted up, offering music that sliced and diced a few basic formats into ever thinner segments. "Want music from the summer of 1974? Listen to Rocktober74FM". Now we understand how ... More >>

MEDIACOM Marketing Digest 17 November 2004

Thursday, 18 November 2004, 3:31 pm | MEDIACOM

TVNZ Q1 Ratecard Television New Zealand have followed up their new programme launch with the release of their new ratecard for Q1 2005 - well, actually, for February, March & April, but Q1 will serve as a short and snappy descriptor. More >>

MEDIACOM Marketing Digest 2 November 2004

Tuesday, 2 November 2004, 4:36 pm | MEDIACOM

Similarly, the arrival of Paul Holmes will catapult Prime into the big leagues - not just because Paul has built a substantial following over the years but also because - for better or for worse - he is both news-breaker and newsmaker. And his daily ... More >>

MEDIACOM Marketing Digest 27 October 2004

Wednesday, 27 October 2004, 3:47 pm | MEDIACOM

Online AdSpend Is Here (sort of) As noted in an earlier issue, Nielsen Media Research have, from September, added Online AdSpend to the collection of adspend data on which they report - though the new addition is accompanied by more caveats than a real ... More >>

MEDIACOM Marketing Digest 20 October 2004

Wednesday, 20 October 2004, 12:22 am | MEDIACOM

The New, Public TV3 Last week, we told you about TV3's new shows. This week, it's all about money - specifically, the dollars that TV3 will charge you in 2005 to promote your products. More >>

MEDIACOM Marketing Digest October 12 2004

Wednesday, 13 October 2004, 10:36 am | MEDIACOM

Coming to the Small Screen TV3 launched its new programmes last week, with a presentation long on style (an extended rap by Beastie Boys clones) and short on substance (we were told very little about the programmes). So MediaCom to the rescue, with a rundown ... More >>

MEDIACOM Marketing Digest 6 October 2004

Wednesday, 6 October 2004, 12:09 am | MEDIACOM

It's War The ink is barely dry on the first edition of the Herald on Sunday, and already the war of the words has begun. More >>

MEDIACOM Marketing Digest 22 September 2004

Thursday, 23 September 2004, 1:48 pm | MEDIACOM

The Number 8 Wire Approach South Korea is a fascinating example of what happens when the political will exists to "boldly go where no man has gone before". Two generations ago the entire Korean peninsula was one of the poorest places on earth. Today, the ... More >>

MEDIACOM Marketing Digest 14 September 2004

Tuesday, 14 September 2004, 4:12 pm | MEDIACOM

Free Commuter Rag Hits Auckland It's the hottest concept in the newspaper business in recent years, and it's about to hit Auckland as Fairfax respond to the Herald's Sunday aspirations with their own competitive thrust into NZ's largest market. More >>

MEDIACOM Marketing Digest 24 August 2004

Tuesday, 24 August 2004, 2:47 pm | MEDIACOM

Sky & The PVR Sky Television released their Annual Report last week, complete with lots of positive statistics in terms of subscriber and advertising revenue growth, increases in audience numbers, etcetera, etcetera. What caught our attention, however, ... More >>

MEDIACOM Marketing Digest 18 August 2004

Thursday, 19 August 2004, 9:46 am | MEDIACOM

Legal NZ Music Downloads Coming Soon Planned to launch before the end of 2004: NZ's first legal music download web site (from Digital Media Distribution Ltd) featuring well-known artists and regularly updated content. More >>

   

 

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