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MEDIACOM - Latest News [Page 3]
MEDIACOM Marketing Digest 27 July 2004
Tuesday, 27 July 2004, 5:25 pm | MEDIACOM
Last week we noted the surprising decline in reported Television Advertising Expenditure for the first half of 2004. This week we dig more deeply and come up with some interesting results, revealing that the TV Spend decline has occurred in May and June. More >>
MEDIACOM Marketing Digest 20 July 2004
Tuesday, 20 July 2004, 2:42 pm | MEDIACOM
Top AdSpenders January-June 2004 Reported Advertising Spend figures for the first half of the year have just been published by Nielsen Media Research, and the usual suspects top the list. For the record, the top twenty AdSpenders, based on reported ... More >>
MEDIACOM Marketing Digest 6 July 2004
Wednesday, 7 July 2004, 3:45 pm | MEDIACOM
Is TV Advertising past its Use By Date? Even as we wait nervously for our share of the September through December TV bookings to be processed by the TV channels, we continue to worry about the effectiveness of TV advertising. Audiences down, costs ... More >>
MEDIACOM Marketing Digest 22 June 2004
Wednesday, 23 June 2004, 4:50 pm | MEDIACOM
Prime Releases Its Sept-Dec Rates Cut to the chase: here's what's happening with Prime's rates for the September-December period. More >>
MEDIACOM Marketing Digest 15 June 2004
Tuesday, 15 June 2004, 3:40 pm | MEDIACOM
TV3 Scores Brownie Points How to be a hero in a competitive marketplace: pitch your price increases below those of the market leader. TV3 have once again demonstrated their skill in that position by offering more modest increases for the September-December ... More >>
MEDIACOM Marketing Digest 27 April 2004
Wednesday, 28 April 2004, 11:57 am | MEDIACOM
The weekend papers were all abuzz with the notion that TVNZ has plans to start a new TV channel, and has treacherously withheld its frequencies from another group with Auckland regional aspirations. More >>
MEDIACOM Marketing Digest 20 April 2004
Wednesday, 21 April 2004, 10:04 am | MEDIACOM
AUCKLAND - All People 10 Plus Newstalk ZB remains market leader with over 200,000 different listeners every week (Mon - Sun 6am - 12 midnight). Solid Gold, Radio Sport, The Edge, bFM and Radio Pacific increased their station share -the latter, thanks ... More >>
MEDIACOM Marketing Digest 16 March 2004
Wednesday, 17 March 2004, 1:41 pm | MEDIACOM
The TVNZ Ratecard for May to August 2004 was unleashed on the market in early February, with - as we noted at the time - special features which included rate increases of between 16 and 35 percent. More >>
MEDIACOM Marketing Digest 9 March 2004
Wednesday, 10 March 2004, 1:04 pm | MEDIACOM
The Ministry for Culture and Heritage (doesn't that sound distinctly Orwellian?) announced last week that Triangle Television is the successful applicant to operate the non-commercial television frequency in the greater Wellington region. More >>
MEDIACOM Marketing Digest 2 March 2004
Tuesday, 2 March 2004, 3:58 pm | MEDIACOM
In a television environment characterised by rampant, unjustified inflation, Prime are a breath of fresh air. They have actually lowered their advertising rates for the May-August period! More >>
MEDIACOM Marketing Digest 17 February 2004
Tuesday, 17 February 2004, 3:04 pm | MEDIACOM
It's Olympics Year again, with this year's games scheduled for Athens from August 13-29. TV One will be covering the Games as usual, with coverage scheduled every day from 7.30pm until 9am the next morning (weekend coverage starts at 7pm). More >>
MEDIACOM Marketing Digest 10 February 2004
Tuesday, 10 February 2004, 2:31 pm | MEDIACOM
TVNZ have just unveiled their latest ratecard, for the period May through August 2004, and TVNZ are cashing in on the current high demand for airtime - with a vengeance. More >>
MEDIACOM Marketing Digest 04 February 2004
Wednesday, 4 February 2004, 12:54 am | MEDIACOM
To no-one's surprise, NZ IDOL has made its debut with killer ratings results. More than 1.1 million viewers over five tuned in at some time during Sunday's launch hour, with an average of 885,600 people spread across the timeslot. 31% of TV2's target ... More >>
MEDIACOM Marketing Digest – Annual Adspend Stats
Tuesday, 27 January 2004, 11:19 am | MEDIACOM
Reported Annual Advertising Expenditure topped two billion dollars for the first time ever in 2003, according to AdSpend figures just released by Nielsen Media Research. The official total: $2,238,428,794. More >>
