Newspaper Advertising Bureau - Latest News [Page 1]

2008 Newspaper Readership Survey, Circulation

Tuesday, 17 February 2009, 12:33 pm | Newspaper Advertising Bureau

The Nielsen Media National Readership Survey for the 2008 calendar year released today, shows that daily newspapers continue to connect with more than 2.4 million New Zealanders each week, or 1.6 million on a typical day. More >>

Daily Newspapers Challenge TV Broadcasters' Claims

Wednesday, 28 January 2009, 1:45 pm | Newspaper Advertising Bureau

The Newspaper Advertising Bureau, the daily newspapers sales and marketing organisation, has challenged the New Zealand Television Broadcasters' claim made yesterday that television remains the most effective medium for reaching and influencing consumers. More >>

Newspaper Readership Survey Results

Friday, 16 February 2007, 9:27 am | Newspaper Advertising Bureau

The latest Newspaper Readership figures show that Daily Newspapers remain a key medium for connecting with the New Zealand population. More >>

October Newspaper Ad of the Month Winner

Thursday, 2 November 2006, 10:24 am | Newspaper Advertising Bureau

Y&R’s “Flipper” ad for Watersafe Auckland is the Newspaper Advertising Bureau’s October Newspaper Ad of Month. Judges agreed the idea made use of the newspaper medium in a clever way to convey the water safe message. More >>

September Newspaper Ad of the Month Winner

Friday, 6 October 2006, 10:05 am | Newspaper Advertising Bureau

The MacKenzie High Country Bread ‘brown paper bag’ campaign is the NAB’s September Newspaper Ad of Month winner. The ad was created by Publicis Mojo and media placed by Optimedia. More >>

New Zealanders Attached To Daily Paper

Sunday, 27 August 2006, 3:10 pm | Newspaper Advertising Bureau

The latest Nielsen Media Research National Readership Survey results (July 2005-June 2006) confirm that New Zealanders still have a strong relationship with their daily newspaper. On a typical day, 1,608,000 (51%) people aged 15+ read a daily newspaper*. ... More >>

July Newspaper Ad of the Month Winner

Thursday, 3 August 2006, 1:11 pm | Newspaper Advertising Bureau

Telecom's "Photo Message Your Half-Time Order" newspaper ad is the NAB's July Newspaper Ad of Month Winner. The ad was created by Saatchi & Saatchi Auckland and media placed by Starcom. Judges agreed this newspaper ad used the medium well to involve the reader ... More >>

New Zealand Newspapers win 14 Marketing Awards

Wednesday, 12 April 2006, 4:40 pm | Newspaper Advertising Bureau

New Zealand’s newspapers have won 8 First Places, 5 Second Places and 1 Third Place at this year’s International Newspaper Marketing Association’s Newspaper Marketing Awards. More >>

February Ad of Month Winner

Thursday, 9 March 2006, 3:51 pm | Newspaper Advertising Bureau

Nokia’s “So many features you’ll think it does everything” newspaper ad is the NAB’s February Ad of Month Winner. This well polished creative ad was created by Generator/Y&R. February judges included Josh Lancaster (MTC), Jamie Hitchcock (MTC), David Brady ... More >>

Newspaper Advertising Bureau - Ad Of The Month

Wednesday, 8 March 2006, 11:49 am | Newspaper Advertising Bureau

WINNER - FEBRUARY AD OF THE MONTH NOKIA 6265 More >>

New GM of Newspaper Advertising Bureau

Wednesday, 7 December 2005, 10:18 am | Newspaper Advertising Bureau

Robert Munro has been appointed General Manager of the Newspaper Advertising Bureau (NAB) in Auckland. More >>

How Newspapers got Stationery moving

Friday, 28 October 2005, 10:21 am | Newspaper Advertising Bureau

Successful use of press to create awareness and drive foot traffic and sales for a new Warehouse Stationery store features in the latest NAB case study. Specifically, a successful teaser campaign was used in the Manawatu Standard to support the store ... More >>

September Ad of Month Winner

Wednesday, 5 October 2005, 3:37 pm | Newspaper Advertising Bureau

Vodafone’s “Win Stuff with your Bum” newspaper ad is the NAB’s September Ad of Month winner. The ad was created by Lowe Worldwide and media placed by Spark. Judges concluded this ad not only grabbed attention with its interesting and cheeky visual but clearly ... More >>

How Newspapers Helped Business Fly For Go Holidays

Wednesday, 24 August 2005, 12:30 am | Newspaper Advertising Bureau

The NAB’s latest case study on the power of press has just been released. This case study focuses on newspaper as a cost effective medium in reaching a large target market quickly and frequently; a strategy used by Go Holidays to promote their inclusive ... More >>

July Ad of Month Winner

Tuesday, 9 August 2005, 10:55 am | Newspaper Advertising Bureau

ALAC’s alcohol abuse awareness newspaper ad is the NAB’s July Ad of Month Winner. The ad was created by Clemenger, Wellington. More >>

June Ad of Month Winner

Wednesday, 6 July 2005, 9:28 am | Newspaper Advertising Bureau

New Zealand Post’s Jersey Stamp newspaper ad is the NAB’s June Ad of Month Winner. The ad was created by Saatchi & Saatchi Wellington and media placed by Total Media. More >>

May Ad of Month Winner

Monday, 6 June 2005, 2:52 pm | Newspaper Advertising Bureau

“To Catch A Thief” newspaper ad for TVNZ is the NAB’s May Ad of Month Winner. The ad was created by Saatchi & Saatchi, Auckland and media placed by Starcom. More >>

Student Creativity Newspaper Advertising Award

Monday, 6 June 2005, 2:51 pm | Newspaper Advertising Bureau

NEWSPAPER ADVERTISING BUREAU MEDIA RELEASE 3 June 2005 NAB Sponsors Student Creativity Newspaper Advertising Award More >>

Mini iPod Winner

Tuesday, 17 May 2005, 10:05 am | Newspaper Advertising Bureau

The Newspaper Advertising Bureau is delighted to announce the winner of our Radio New Zealand case study promotion, is Nicole Newson of Universal McCann in Auckland. More >>

April Ad of Month Winner

Tuesday, 3 May 2005, 9:32 am | Newspaper Advertising Bureau

RNZFB (Royal New Zealand Foundation for the Blind) Guide Dog Appeal 2005 newspaper ad is the NAB’s April Ad of Month Winner. The ad was created by Saatchi & Saatchi Wellington and media placed by Starcom More >>

 

 

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