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Scoop Insights
Insights from Scoop that lead to actionable intelligence
Scoop Insights From Scoop Independent News is a series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is intended as a useful resource for PR professionals, clients of the Scoop suite of communication products and of course savvy communicators.
Scoop is New Zealand's largest independent online news source. We reach a domestic audience of 300,000 unique browsers monthly research has shown these are likely to be business professionals, influencers and connected people. Scoop was established in 1999 and now has over 500,000 live news items. Scoop currently publishes 60,000 new news items per year, the majority of these news items are Press Releases from thousands of NZ source organisations.Scoop Insights - Latest News [Page 2]
Top 5 Scoop Press Releases for the month of June 2014
Thursday, 3 July 2014, 5:23 pm | Scoop Insights
The most read press release on Scoop over June was TVNZ’s FIFA World Cup announcement towards the kick off on June 13th. The release gained the most reads on the weeks leading up to the kick off though it’s worth noting this item was published on ... More >>
Top 5 Scoop Press Releases Week To 28 June | Scoop Insights
Monday, 30 June 2014, 2:01 pm | Scoop Insights
The following five press releases were the top performing press releases (by page view numbers) according to Google Analytics on Scoop for the seven days to 28 June 2014. More >>
