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Stephen Beath - Latest News [Page 1]
Tips for Business Website Success
Wednesday, 22 January 2014, 12:12 pm | Stephen Beath
As business owners we are often focussed on how many visits we get to our website but often forget there’s equally just as important measures to consider. If your end goal is more than just attracting visitors to your website but actually how many ... More >>
5 Observations To keep In Mind When Starting Up A Business
Tuesday, 3 January 2012, 12:51 pm | Stephen Beath
I often get asked about my experiences when starting up a new business. My start ups include a toy stall at the age of 10, gardening business age 16, cleaning business at 27, golfwear at 34 and business sales online at 38. Every one of these start up ... More >>
What next for Telecom after sex fiasco?
Friday, 19 August 2011, 11:40 am | Stephen Beath
Telecom’s ‘Backing Black’ campaign that called on fans to abstain from sex during the Rugby World Cup earned a well-deserved red card from the public this week. What was an attempt at a light hearted ‘tongue in cheek’ campaign only served ... More >>
Adidas: Ignore marketing fundamentals at your peril
Tuesday, 16 August 2011, 5:16 pm | Stephen Beath
So how did Adidas get it so wrong with the recent All Black Jersey debacle? Answer: By simply ignoring one of the fundamental aspects of modern marketing. Modern consumers are more interested than ever before in *corporate integrity*. Profit is seen as ... More >>
