Advertising Standards Authority

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Advertising Standards Authority - Latest News [Page 2]

Period Blood Ruled Not Offensive

Friday, 18 October 2019, 12:14 pm | Advertising Standards Authority

The Libra Blood Normal OnDemand television advertisement shows various images relating to periods including red liquid being poured onto a sanitary pad, a woman asking for a pad across a crowded table and a man shopping for sanitary products. It also ... More >>

Review of the ASA Alcohol Advertising and Promotion Code

Wednesday, 21 August 2019, 12:55 pm | Advertising Standards Authority

New Zealanders are reminded the closing date for submissions is 23 August 2019 if they would like to offer their views on the Alcohol Advertising and Promotion Code. More >>

ASA 2018 Annual Report

Thursday, 16 May 2019, 12:58 pm | Advertising Standards Authority

The report highlights the work of the ASA as the regulator of all ads in all media. More >>

ASA Releases 2018 Advertising Turnover

Wednesday, 1 May 2019, 4:08 pm | Advertising Standards Authority

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.633 billion dollars for the 12 months ended 31 December 2018. The 2017 total was 2.561 billion dollars. More >>

New Code for responsible gambling advertising

Thursday, 4 April 2019, 12:02 pm | Advertising Standards Authority

The Advertising Standards Authority (ASA) today released its new Gambling Advertising Code following a review of the Code for Advertising Gaming and Gambling . More >>

Decisions Released

Monday, 4 February 2019, 1:49 pm | Advertising Standards Authority

The following decisions have been published on the ASA website: • Complaint 18/369 Appeal 18/020 Bauer Media , Television: Appeal Declined • Complaint 18/413 Specsavers , Television: No Grounds to Proceed • Complaint 18/427 KFC , Television, Settled: ... More >>

Alcohol Products Must Not Infer Therapeutic Benefits

Friday, 14 December 2018, 9:57 am | Advertising Standards Authority

The product packaging, website and Facebook advertisements for Scapegrace Gin used a prescription box to display the gin bottles and included the wording “Free Healthcare and Mixology advice.” The Facebook posting displayed the product and said “Are ... More >>

Sale Discounts Must Not Be Misleading

Monday, 10 December 2018, 10:25 am | Advertising Standards Authority

Smith City distributed mailers and ran promotions on their website for their ‘Sale of the Century’ over four weeks. The promotion had different products on sale for each of the four weeks and included a Bosch dishwasher, a Samsung washer/drier and ... More >>

Safety Important in Vehicle Accessory Ads

Monday, 10 December 2018, 10:19 am | Advertising Standards Authority

The Warehouse television advertisement for the Mighty Grip phone mount said in part: “The Mighty Grip phone mount has a powerful magnetic grip and a twist lock suction base. You can have your phone right where you need it without taking your eyes off ... More >>

Humour Acceptable in Context

Monday, 19 November 2018, 10:08 am | Advertising Standards Authority

The Maori Language Commission television advertisement for Te Wiki o te Reo Māori (Māori Language Week) showed three well-known comedians talking about Te Wiki o te Reo Māori, using both English and Māori. One of the men gets confused and says: ... More >>

Therapeutic Claims Must Be Backed Up by Sufficient Evidence

Monday, 19 November 2018, 10:06 am | Advertising Standards Authority

The website advertisement for QE Health made a number of therapeutic claims about the benefits of massage. For example: Therapeutic Massage “increases blood and lymph circulation, assisting in the clearing of toxins”, Pregnancy Massage is beneficial ... More >>

Advocacy Ad Socially Irresponsible

Friday, 2 November 2018, 9:07 am | Advertising Standards Authority

The newspaper advertisement for Fluoride Free New Zealand showed a photo of a child drinking a glass of water with the heading “Fluoride is a Neurotoxin that Reduces Children’s IQ”. Below this photo was the heading “International Experts share ... More >>

ASA decision on anti-vax billboard

Friday, 19 October 2018, 10:14 am | Advertising Standards Authority

COMPLAINT NUMBER 18/340 COMPLAINANT K Bronlund & 145 others ADVERTISER WAVES NZ ADVERTISEMENT WAVES NZ, Out of Home DATE OF MEETING 9 October 2018 OUTCOME Upheld SUMMARY More >>

ASA News: AdHelp, New Advertising Standards Code & Training

Tuesday, 4 September 2018, 10:31 am | Advertising Standards Authority

New Advertising Standards Code Launched On 2 July we launched the Advertising Standards Code. This Code was developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public ... More >>

New ASA AdHelp Information Service launched

Tuesday, 17 July 2018, 10:20 am | Advertising Standards Authority

This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise. AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework ... More >>

New ASA Code for Responsible Advertising

Monday, 2 July 2018, 1:03 pm | Advertising Standards Authority

The Advertising Standards Code is a consolidation of six codes that previously included similar rules and guidelines. There is now one primary point of reference for advertising standards. The six previous codes are: Advertising Code of Ethics; Code for Comparative ... More >>

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