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CGA by NielsenIQ - Latest News [Page 1]
High Returns For Loyalty Schemes In New Zealand’s Hospitality Sector | CGA By NIQ
Tuesday, 14 May 2024, 7:09 am | CGA by NielsenIQ
The report highlights the burgeoning role loyalty schemes can play in enhancing consumer engagement and retention, while examining highly nuanced effectiveness and consumer perceptions of such programs. More >>
Land Value Rates In Queenstown-Lakes
Thursday, 18 January 2024, 11:20 am | CGA by NielsenIQ
New analysis from rates advocacy group Common Ground Aotearoa shows that the average Queenstown-Lakes household would be significantly better off under Land Value Rates (LVR). The proposed system, under which rates would be levied solely based on a property’s ... More >>
Quality Of Bartender Service Is The Second Most Important Factor In Creating A Great On Premise Experience
Wednesday, 22 November 2023, 10:42 am | CGA by NielsenIQ
The latest New Zealand Pulse+ Report explores the impact of maximising bartender relationships to influence purchase decisions. The Pulse+ Report offers key bartender insights prior to the upcoming New Zealand OPUS Spring Survey available ... More >>
Mixed Reception But Distinct Opportunity For Mixed Drinks In The New Zealand On Premise
Friday, 8 September 2023, 9:34 am | CGA by NielsenIQ
CGA by NIQ’s latest New Zealand Pulse+ Report explores current levels of awareness and engagement with the mixed drink category in the On Premise. The report takes an up-close look at how drinks brands and operators can optimize the most popular ... More >>
Unlocking Your Brands Potential To Holidaying Consumers In New Zealand
Tuesday, 8 August 2023, 11:17 am | CGA by NielsenIQ
The holidaying consumer presents a major opportunity for New Zealand's On Premise. Insights derived from CGA by NIQ's New Pulse+ Report provide essential insights into consumers' behaviour in On Premise venues during their vacations, providing brands ... More >>
Opportunities Heat Up Over The Summer In NZ’s On Premise, As Consumers Experiment In Their Drinks Choice
Thursday, 9 March 2023, 9:05 am | CGA by NielsenIQ
CGA by NIQ’s latest On Premise Consumer Pulse Report reveals that summer is an ideal time for drinks suppliers to invest in innovation and activation, with New Zealand consumers drinking more across all categories, and more likely to experiment ... More >>
Latest Public Holiday Sees 1 In 5 Consumers Visit New Zealand’s Bars & Restaurants
Friday, 4 November 2022, 9:17 am | CGA by NielsenIQ
This month’s research highlights that recent public holidays have seen consumers flock to the On Premise. The latest research into the New Zealand On Premise reveals that visitation has dipped slightly over the past month, particularly across food-led ... More >>
Online Content Is Essential In Increasing Visits To Pubs, Bars & Restaurants In NZ
Thursday, 1 September 2022, 8:54 am | CGA by NielsenIQ
Over half of New Zealand On Premise consumers use online platforms to decide which venues to visit for food-led occasions, and nearly a quarter for drink-led visits, according to new CGA by NielsenIQ research. With technology becoming increasingly ... More >>
New Zealand Consumers Seeking Value-for-money In Pubs, Bars And Restaurants
Thursday, 4 August 2022, 7:02 am | CGA by NielsenIQ
CGA by NielsenIQ’s latest consumer research highlights that Kiwi consumers typically enjoy three drinks in the On Premise, with well over half of consumers sticking with the same drink and brand. However, of those 2 in 5 consumers who are less brand-loyal, ... More >>
