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DoubleVerify - Latest News [Page 1]
DoubleVerify Strengthens Media Quality Authentication On Snap With Brand Safety And Suitability Measurement
Wednesday, 6 November 2024, 9:56 am | DoubleVerify
Global advertisers benefit from DV’s industry-leading, AI-powered classification technology to protect brand equity and gain transparency into Snap inventory More >>
DoubleVerify To Introduce Pre-Screen Content Control On Meta, Strengthening Brand Safety, Suitability, Media Performance
Friday, 11 October 2024, 12:55 pm | DoubleVerify
Global brands gain comprehensive coverage with both pre-screen avoidance and post-bid measurement, further augmenting ad quality controls on Facebook and Instagram More >>
New Research Reveals Link Between High-Quality Digital Ads And Lower Emissions
Friday, 28 June 2024, 10:40 am | DoubleVerify
DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of smart digital advertising More >>
DoubleVerify Launches Transparency Centre To Fuel Industry Education And Foster Digital Trust
Monday, 24 June 2024, 9:46 am | DoubleVerify
The DV Transparency Centre is breaking open the ‘black box’ of digital media verification by providing comprehensive educational resources, tackling industry misconceptions, and shedding light on trending topics More >>
ANZ Ad Fraud Rate Increases By 14% According To DoubleVerify’s 8th Annual Global Insights Report
Wednesday, 19 June 2024, 10:32 am | DoubleVerify
DV, the industry leader in media measurement and performance, unveils findings from its annual Global Insights Report More >>
DoubleVerify Research Reveals Retail Media Is An Opportunity For Safe Engagement Despite Some Viewability Challenges
Wednesday, 22 May 2024, 9:26 am | DoubleVerify
Retail media exceeds benchmarks on brand suitability, fraud, and engagement potentially fueling higher-performing ads More >>
Imran Masood Promoted To Vice President, Country Manager AUNZ At DoubleVerify + Bolsters APAC Leadership Team
Monday, 13 May 2024, 9:27 am | DoubleVerify
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a robust lineup of strategic leadership appointments in the APAC region. More >>
DV Uncovers New Large-Scale Audio Ad Fraud Scheme That Spoofed Over 500,000 Devices In March 2024
Thursday, 9 May 2024, 8:32 am | DoubleVerify
FM Scam perpetrators falsify audio traffic using dedicated servers. They also spoof a wide range of devices typically used for playing audio content. This tactic enables fraudsters to blend their invalid traffic with legitimate traffic in attempts to ... More >>
Surge In CTV Fraud
Monday, 22 May 2023, 9:15 am | DoubleVerify
The DoubleVerify 2023 Global Insights Report Highlights A Surge in CTV Fraud and Quantifies the Cost of Ignoring Quality in Digital Media DV's annual report spotlights the importance of continuous protection to tackle quality issues across emerging ... More >>
As Ad Dollars Move To Connected TV, Fraud Schemes Spike 70% Globally
Tuesday, 17 May 2022, 11:16 am | DoubleVerify
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today released its 2022 Global Insights Report , analysing media quality and performance trends from more than one trillion impressions delivered ... More >>
DoubleVerify Exposes ‘ViperBot,’ A New Global Fraud Scheme Attempting To Defraud Advertisers Over $8 Million Each Month
Friday, 25 March 2022, 10:02 am | DoubleVerify
Sydney, AUSTRALIA, March 25, 2022 — DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the discovery of “ViperBot,” a sophisticated advertising fraud ... More >>
