Scoop has an Ethical Paywall
Scoop InfoPages
This InfoPage in unregistered, if this is your news page register HCD Research for InfoPages here.
HCD Research - Latest News [Page 2]
American Idol Nearly Eliminates Wrong Contestant
Saturday, 10 April 2010, 10:45 am | HCD Research
A series of national studies conducted among 7,690 American Idol viewers revealed that the judges from the American Idol contest were correct in saving Michael Lynche from elimination on the April 7 show. More >>
American Idol Incorrectly “Voted” Off Didi Benami
Sunday, 4 April 2010, 2:07 pm | HCD Research
A series of national studies conducted among 7,690 American Idol viewers revealed that the contestant who was “voted off” during the show’s elimination last night did not accurately reflect the viewers’ choice. More >>
Parents Say “No” To Regulation Of Fast Food Toys
Saturday, 3 April 2010, 12:43 pm | HCD Research
A new media study among 301 viewers of a video clip highlighting potential government regulation of toys in fast-food kids’ meals revealed that the majority of parents (82%) reported that the U.S. government should not regulate toys in fast-food kids’ ... More >>
US: Physicians Unfavorable To Health Care Reform
Saturday, 20 March 2010, 11:16 am | HCD Research
A new media study among 900 physicians revealed that the majority of physicians (71%) reported that they are not in favor of the Obama administration’s plans for health care reform. More >>
American Idol “Voted Off” Wrong Contestants
Saturday, 13 March 2010, 12:21 pm | HCD Research
A series of national studies conducted among 6,727 American Idol viewers revealed that the contestants who were “voted off” during the show’s elimination last night did not accurately reflect the viewers’ choices. More >>
American Idol “Voted Off” Wrong Contestants
Saturday, 27 February 2010, 2:31 pm | HCD Research
A series of national studies conducted among 5,025 American Idol viewers revealed that the contestants who were “voted off” during the first semifinal elimination last night did not accurately reflect viewers’ choices. More >>
Woods’ Apology Second Among Celebrity Apologies
Tuesday, 23 February 2010, 12:18 pm | HCD Research
Results from a national media study among 1,090 Americans revealed that Tiger Woods’ apology for his extramarital affairs was ranked second among other celebrity apologies in 2009 and 2010. More >>
Tiger out of the Woods with Majority of Viewers
Sunday, 21 February 2010, 10:57 am | HCD Research
Results from a national media study among 1,090 Americans revealed that the majority of viewers (60%) indicated that Tiger Woods’ apology was sincere after viewing a video clip from his press conference earlier today. More >>
Toyota Favorability Levels Continue to Decline
Saturday, 20 February 2010, 1:13 pm | HCD Research
Results from a series of studies exploring Americans’ perceptions of the Toyota brand since the initial recalls earlier this year revealed that favorability levels have continued to decline. The favorability ratings for Toyota have fallen from an ... More >>
Viewers’ Less Favorable After Kevin Smith
Wednesday, 17 February 2010, 12:40 pm | HCD Research
A new media study among 303 viewers of a news clip featuring Southwest Airlines’ decision to deny film director Kevin Smith a seat on a flight due to his size revealed that favorability for the airline decreased among viewers. More >>
Men And Women At Odds Over Top Super Bowl Ads
Saturday, 13 February 2010, 1:04 pm | HCD Research
Results of a national study conducted among thousands of Super Bowl viewers revealed that there is a statistically significant difference in how men and women perceive Super Bowl ads. On average, women rated Super Bowl ads 3.3 points higher than men. More >>
CBS Survivor Spot Rated As Worst Ad Of Super Bowl
Thursday, 11 February 2010, 11:47 am | HCD Research
Among the Super Bowl ads, spots for Boost Mobile, the U.S. Census Bureau, Go Daddy, and the movie “The Back-Up Plan” also were among the lowest rated ads. More >>
Super Bowl Ad Scores Continue to Decline
Wednesday, 10 February 2010, 12:14 pm | HCD Research
Results of a national study that compared the 2008 and 2009 Super Bowl ads against this year’s ads revealed that the top five ads in 2010 scored statistically lower than the top five ads from similar studies conducted in 2008 and 2009. More >>
Majority Of Viewers Find Mancrunch Ad Offensive
Saturday, 6 February 2010, 12:47 pm | HCD Research
A new media study among 300 Americans revealed that respondents were split on the decision by CBS to reject an ad sponsored by a gay dating website, after viewing the ad. More >>
Toyota Brand Favorability Unaffected By Apology
Thursday, 4 February 2010, 10:59 am | HCD Research
A new media study among 601 Americans revealed that the majority (77%) reported that the apology by Jim Lentz, President of Toyota Motor Sales U.S.A. Inc., was sincere after viewing it. More >>
Pro-Choice Viewers Say Ad Is Inappropriate
Wednesday, 3 February 2010, 11:39 am | HCD Research
A new media study among 602 viewers of a news clip regarding the Focus on the Family organizations’ Super Bowl ad revealed that while the majority of viewers (62%) reported that the ad should not be pulled, pro-choice viewers were split on whether ... More >>
Toyota Recall Decreases Favorability Of The Brand
Tuesday, 2 February 2010, 1:07 pm | HCD Research
A new media study among 301 viewers of a news clip highlighting the Toyota recall revealed that the majority (56%) indicated that they are not likely to purchase a Toyota vehicle after watching the news clip. More >>
Baltimore Ravens And Rutgers Star To Introduce Ads
Friday, 29 January 2010, 9:38 am | HCD Research
HCD Research announced today that Ray Rice, an all-pro running back for the Baltimore Ravens will introduce the winning Super Bowl ads for the firm’s national study among viewers of Super Bowl XLIV. More >>
Americans Provide Perceptions Of The President
Thursday, 28 January 2010, 10:56 am | HCD Research
A new media study among 2,203 Americans prior to the president’s State of the Union address revealed that Democrats rated President Obama’s likeability the highest on a seven-point scale with a 5.9, compared to Republicans (3.9) and Independents ... More >>
Cold Turkey is Most Successful Method for Quitting
Wednesday, 27 January 2010, 11:58 am | HCD Research
A new media study among 300 smokers and non-smokers revealed that the majority of smokers (77%) who were successful at quitting smoking have used the cold-turkey method. More >>
