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Igniting the Spark
by Scoop Amplifier
When an iconic New Zealand brand such as Telecom decides it needs to change its name, it has to be supposed it has pretty good reasons for doing so.
This series of articles explores:
- What is the purpose of rebranding and repositioning as Spark?
- How does a major New Zealand business go about reinventing itself?
- Why does it matter for New Zealand?
As a globally isolated country, digital connectedness can erase much of the tyranny of distance for New Zealand as a trading nation.
The new Spark contends that its success and New Zealand's future will go hand in hand.
Scoop Amplifier, and its writers, Bill Bennett and Peter Kerr and Editor Alastair Thompson, examine how true this might be.
IGNITING THE SPARK SERIES
- Part 1 - Why Telecom Wanted To Change
- Part 2 - Bringing The Digital Enabler To Life
- Part 3 - The Heart of New Zealand's Digital Future
Declaration: This content series was commissioned by Spark New Zealand Ltd. A strict protocol for the purposes of editorial freedom was agreed. Scoop Amplifier is a business unit of Scoop Media.
Igniting the Spark - Latest News [Page 1]
Igniting the Spark — The Heart of NZ's Digital Future
Friday, 15 August 2014, 1:42 pm | Igniting the Spark by Scoop Amplifier
Spark New Zealand strongly believes that it is building on the legacy of an initial telephone infrastructure originally started by the New Zealand Post Office. Today it is no longer about copper wires going into peoples' homes, but about digital services and wireless networks seamlessly linking friends, family, business and government... More >>
Igniting the Spark - Bringing The Digital Enabler To Life
Wednesday, 13 August 2014, 9:22 am | Igniting the Spark by Scoop Amplifier
Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More >>
Igniting the Spark – Why Telecom Wanted To Change
Friday, 8 August 2014, 9:48 am | Igniting the Spark by Scoop Amplifier
The mobile and digital revolution is rapidly changing how we interact with companies and brands. If a smartphone is regarded as a weapon of personal empowerment, as Kit Yarrow [*] explains in a recent book, then organisations who don't change, do so ... More >>
