Scoop has an Ethical Paywall
Scoop InfoPages
This InfoPage in unregistered, if this is your news page register Insight Online for InfoPages here.
Insight Online - Latest News [Page 2]
Kiwi marketers urged to take a hard-nosed business stance
Tuesday, 28 May 2019, 7:24 pm | Insight Online
Kiwi marketers urged to take a hard-nosed business stance Marketers in New Zealand need to be more business, sales and return-on-investment minded if they want to survive talk of looming redundancies and a slowing economy. The CEO of search agency, Insight ... More >>
Kiwi businesses warned that Google is again moving goalposts
Friday, 10 May 2019, 9:21 am | Insight Online
The traditional race to be number #1 on Google’s organic search results has changed again as updates to online search algorithms shift the focus to showcasing ‘Featured Snippets’ and ‘Micro-Moments’ – superseding how the search engines used to ... More >>
How to beat the SEO cowboys
Wednesday, 24 April 2019, 8:45 am | Insight Online
A high percentage of New Zealand businesses are wary of the search engine optimisation (SEO) and digital advertising sectors after being let down by broken promises and dismal results but, in many instances, business customers may be the architects of ... More >>
Advertisers can help make Kiwi observance days possible
Saturday, 30 March 2019, 11:45 am | Insight Online
Advertisers can help make Kiwi observance days possible New Zealand advertisers are in a position to do good by contributing to greater social awareness locally – while also adding a point of difference to their marketing – by creating advertising ... More >>
Objectionable content poses brand risk to advertisers
Monday, 4 March 2019, 3:30 pm | Insight Online
Sparks’ recent decision to pull advertising from YouTube in response to ‘unsavoury content targeting children’ is a very real risk which most New Zealand companies should be taking steps to guard against – warns Auckland digital marketing agency. ... More >>
Google Ad spends on the rise but businesses bleeding money
Tuesday, 26 February 2019, 11:27 am | Insight Online
While the number of people clicking on Google Ads listings has risen in recent years, a large number of New Zealand businesses are still losing money on poorly run advertising campaigns. More >>
New Zealand business websites may be a bit narcissistic
Wednesday, 30 January 2019, 9:20 am | Insight Online
Many of New Zealand’s medium to large business websites are slow, generic and verging on narcissistic, a six month informal study by a local online marketing agency suggests. More >>
Four ways to improve your business Google search results
Tuesday, 22 January 2019, 10:47 am | Insight Online
With online advertising growing in leaps and bounds – by more than 23% globally year-on-year, according to the Interactive Advertising Bureau – New Zealand businesses need to get smarter if they want to succeed in fending off international competition. More >>
NZ companies not ready for Google voice search in 2019
Thursday, 27 December 2018, 7:42 pm | Insight Online
New Zealand companies not ready for Google voice search in 2019 While so many New Zealand companies are still getting to grips with accommodating mobile traffic to their websites in 2018, the next step in online marketing – voice search – is ... More >>
‘Spyro video game’ and ‘airpods’ on Kiwi shopping lists
Tuesday, 11 December 2018, 9:07 am | Insight Online
A review of Kiwis’ most popular Google search terms over this Christmas 2018 period – which shows trending searches for the ‘Spyro video game’, ‘airpods’ and ‘juicers’ – are a timely reminder to retailers to be more specific in their ... More >>
Google change puts website speed under the spotlight
Saturday, 1 December 2018, 10:15 am | Insight Online
Google change puts website speed under the spotlight Improvements to Google’s PageSpeed Insights tool may only be enough to get the digital geek world excited, but it’s also a timely reminder to New Zealand marketing managers that the amount ... More >>
Plumbers need to lift their Adwords game
Tuesday, 27 November 2018, 9:32 am | Insight Online
The cost of marketing for plumbers is increasing – a monthly budget of $1,000 is considered the minimum to make Google Adwords viable – and on top of that Google has just announced that they will be collecting New Zealand GST on all AdWords spend ... More >>
Kiwi SMEs paying too much for website SSL certificates
Tuesday, 27 November 2018, 9:26 am | Insight Online
Some New Zealand business owners – alarmed that they could lose Google traffic as well as having a ‘Not Secure’ message on Google Chrome – are being ripped off by some suppliers asking excessive fees of up to $1,000 to set up a website with ... More >>
Kiwis urged to overcome mistrust of digital advertising
Saturday, 24 November 2018, 10:50 am | Insight Online
Kiwis urged to overcome mistrust of digital advertising The best way for New Zealand businesses to counter online ad fraud, and the Kiwi mistrust of digital advertising, is to put in place good website analytics and a strong focus on tracking outcomes ... More >>
Cyber threat to digital agencies Google Adword accounts
Tuesday, 30 October 2018, 12:06 pm | Insight Online
Two Auckland agencies are warning other New Zealand marketing agencies to tighten up security in the face of a new risk to their clients’ money posed by Google Adword account hijacking. More >>
Big brother’s not watching
Wednesday, 26 September 2018, 11:43 am | Insight Online
Good news for Kiwis concerned about their privacy online is that search engine Google has admitted it does not personalise search results – which is also good and bad news for companies trying to sell services and products online. Google’s concession ... More >>
