Launch PR

Tell your story; be HEARD!

Launch PR is a NZ PR company for audacious startups. We offer big agency experience, thinking and creativity, without the $10,000 agency retainer. With over 20 years of experience working with the world's biggest brands and high-growth startups, we're hyper-focused on helping startups tell their story; and be heard. We know you're passionate about your product, and you don't have time to waste. We'll help you become a thought leader in your space, creating credibility and authority. We'll help you get results.

Launch PR - Latest News [Page 1]

Is The Crypto Bull Run Over?

Monday, 14 April 2025, 2:51 pm | Easy Crypto

While it’s tempting to zoom in on Bitcoin as the bellwether for crypto sentiment, this is bigger than Bitcoin. US equities are down across the board. Meta, Amazon, you name it - it’s red out there and Bitcoin’s price drop is part of a broader ... More >>

Blackpearl Group Announces US-based COO To Drive Aggressive Growth Strategy

Thursday, 3 April 2025, 11:41 am | Blackpearl Group

With extensive experience in both high-growth startups and profitable, long-term businesses, Kerner brings a rare ability to balance ambition with structure. Kerner will be based in the US and will work to closely align the company’s US and NZ ... More >>

Still Think Of Crypto As The ‘slots’ Of The Investment World? Think Again

Monday, 31 March 2025, 10:35 am | Easy Crypto

Crypto investors who succeed over time don’t rely on good luck. They do their research and put in the effort to understand market cycles and invest with a strategy - whether that’s focusing on Bitcoin’s scarcity model, Ethereum’s smart contract utility ... More >>

Bybit: When Hackers Target People, Not Systems

Monday, 24 March 2025, 9:35 am | Easy Crypto

The hackers gained access to the software account that helps Bybit control these transfers by compromising a developer’s machine. They remotely modified the user interface, injecting malicious code that manipulated the wallet’s transaction approval ... More >>

Blackpearl Group Elevates AI To An Executive Function With Appointment Of VP Of Artificial Intelligence

Wednesday, 12 March 2025, 8:36 am | Blackpearl Group

“With Max at the helm of AI, Blackpearl Group is doubling down on its mission to lead the charge in AI-powered product innovation. The future isn’t just coming - it’s being built at Blackpearl,” he concludes. More >>

Employment Hero Launches Integrated Campaign To Get More Employers To Hop On-board

Tuesday, 11 March 2025, 4:38 pm | Employment Hero

New integrated brand campaign across multiple channels showcases Employment OS, developed in-house by Hero Collective More >>

Understanding NZ’s New Wage Theft Bill Has Serious Implications For SMEs - Here’s How You Can Boost Compliance

Tuesday, 11 March 2025, 11:19 am | Employment Hero

An important factor to note is that the Bill relates to intentional underpayments, not unintentional mistakes or administrative errors. That means, for example, if an employer accidentally underpays an employee (and can prove that it was a mistake) ... More >>

NFTs Aren't Just Art - They Will Shape Your Future

Monday, 10 March 2025, 9:48 am | Easy Crypto

NFTs today are transforming digital ownership, redefining industries and unlocking new opportunities in gaming, music, finance and many other industries. This year, NFT-based train tickets for the Hindu festival for 400 million people provided a ... More >>

NZ’s First Ever Web 3 Hackathon Aims To Design A ‘Government Department Expenditure Tracking System (NZ’s DOGE)’

Wednesday, 5 March 2025, 8:32 am | Web3 Hackathon New Zealand

Web3 hackathons are events where developers, designers and innovators collaborate to build innovative applications using blockchain technology. The kiwi event has been modelled after the popular ETHGlobal events at which participants build Ethereum-based More >>

Meme Coins: Boom, Bust And Billion-Dollar Gambles

Wednesday, 26 February 2025, 8:34 am | Easy Crypto

While crypto assets that provide utility or financial returns face significant regulatory hurdles, or (worse) run the risk of ‘regulation by enforcement’, meme coins are openly and blatantly speculative and make no promises to holders, leaving them outside ... More >>

Blackpearl Takes Aim At Silicon Valley Sales Giants

Friday, 14 February 2025, 9:15 am | Blackpearl Group

Users can ask Bebop, an AI-powered sales intelligence platform designed to put an end to cold calls, to identify potential customers that have a need for their goods and services and specifically how they would benefit. More >>

Employment Hero Surpasses $250M ARR, Accelerating Its Mission To Make Employment Easier For Small Businesses

Friday, 7 February 2025, 9:01 am | Employment Hero

Today, over 300,000 businesses globally managing two million employees are using its employment operating system, helping drive job creation for local economies and GDP globally. Close to 10,000 companies in NZ trust Employment Hero as their HR software. More >>

You’ll Soon Be Able To Tell Your Lunch Buddy What You Earn; And Other NZ Employment Law Changes For 2025

Friday, 31 January 2025, 8:39 am | Employment Hero

While the Bill will take several months to move through the parliamentary process before it is implemented, if it is enacted into law, it will mean employers can no longer include any clauses in employment contracts prohibiting employees from discussing ... More >>

Blackpearl Group Announce Another Lift In ARR As Well As Aggressive Client Retention And Product Innovation Strategies

Thursday, 30 January 2025, 8:55 am | Blackpearl Group

In his foreword, CEO Nick Lissette said he believed “Winners and losers in this new world will be defined by those that can continually innovate at hyper-speed. That is what we did last quarter at Blackpearl.” More >>

‘Crypto Is A Tax-Free Investment’ (*And Other Crypto Tax Myths!)

Tuesday, 28 January 2025, 8:09 am | Easy Crypto

Janine Grainger, Founder and CEO of Easy Crypto, dives into some tax myths that every investor should be aware of and how to get help when it all feels ‘too hard’. More >>

Bitcoin: What’s Trump Got To Do With It?

Wednesday, 15 January 2025, 8:45 am | Easy Crypto

Trump's campaign now accepts Bitcoin donations, a stark departure from previous administrations, and he has slammed the Biden administration’s crypto policies as a “war on innovation”. More >>

Employment Hero Acquires Canadian Employment Platform Humi In $100M+ Global Expansion Move

Thursday, 9 January 2025, 11:33 am | Employment Hero

Global employment solutions leader Employment Hero, has today announced it has entered into an agreement to acquireHumi, Canada’s trusted employment platform, in a deal estimated to be worth north of CAD$100M in one of the largest recent deals in Canadian ... More >>