Scoop has an Ethical Paywall
Launch PR
Tell your story; be HEARD!
Launch PR is a NZ PR company for audacious startups. We offer big agency experience, thinking and creativity, without the $10,000 agency retainer. With over 20 years of experience working with the world's biggest brands and high-growth startups, we're hyper-focused on helping startups tell their story; and be heard. We know you're passionate about your product, and you don't have time to waste. We'll help you become a thought leader in your space, creating credibility and authority. We'll help you get results.
Launch PR - Latest News [Page 1]
Is The Crypto Bull Run Over?
Monday, 14 April 2025, 2:51 pm | Easy Crypto
While it’s tempting to zoom in on Bitcoin as the bellwether for crypto sentiment, this is bigger than Bitcoin. US equities are down across the board. Meta, Amazon, you name it - it’s red out there and Bitcoin’s price drop is part of a broader ... More >>
Blackpearl Group Announces US-based COO To Drive Aggressive Growth Strategy
Thursday, 3 April 2025, 11:41 am | Blackpearl Group
With extensive experience in both high-growth startups and profitable, long-term businesses, Kerner brings a rare ability to balance ambition with structure. Kerner will be based in the US and will work to closely align the company’s US and NZ ... More >>
Still Think Of Crypto As The ‘slots’ Of The Investment World? Think Again
Monday, 31 March 2025, 10:35 am | Easy Crypto
Crypto investors who succeed over time don’t rely on good luck. They do their research and put in the effort to understand market cycles and invest with a strategy - whether that’s focusing on Bitcoin’s scarcity model, Ethereum’s smart contract utility ... More >>
Bybit: When Hackers Target People, Not Systems
Monday, 24 March 2025, 9:35 am | Easy Crypto
The hackers gained access to the software account that helps Bybit control these transfers by compromising a developer’s machine. They remotely modified the user interface, injecting malicious code that manipulated the wallet’s transaction approval ... More >>
Blackpearl Group Elevates AI To An Executive Function With Appointment Of VP Of Artificial Intelligence
Wednesday, 12 March 2025, 8:36 am | Blackpearl Group
“With Max at the helm of AI, Blackpearl Group is doubling down on its mission to lead the charge in AI-powered product innovation. The future isn’t just coming - it’s being built at Blackpearl,” he concludes. More >>
Employment Hero Launches Integrated Campaign To Get More Employers To Hop On-board
Tuesday, 11 March 2025, 4:38 pm | Employment Hero
New integrated brand campaign across multiple channels showcases Employment OS, developed in-house by Hero Collective More >>
Understanding NZ’s New Wage Theft Bill Has Serious Implications For SMEs - Here’s How You Can Boost Compliance
Tuesday, 11 March 2025, 11:19 am | Employment Hero
An important factor to note is that the Bill relates to intentional underpayments, not unintentional mistakes or administrative errors. That means, for example, if an employer accidentally underpays an employee (and can prove that it was a mistake) ... More >>
NFTs Aren't Just Art - They Will Shape Your Future
Monday, 10 March 2025, 9:48 am | Easy Crypto
NFTs today are transforming digital ownership, redefining industries and unlocking new opportunities in gaming, music, finance and many other industries. This year, NFT-based train tickets for the Hindu festival for 400 million people provided a ... More >>
NZ’s First Ever Web 3 Hackathon Aims To Design A ‘Government Department Expenditure Tracking System (NZ’s DOGE)’
Wednesday, 5 March 2025, 8:32 am | Web3 Hackathon New Zealand
Web3 hackathons are events where developers, designers and innovators collaborate to build innovative applications using blockchain technology. The kiwi event has been modelled after the popular ETHGlobal events at which participants build Ethereum-based More >>
Meme Coins: Boom, Bust And Billion-Dollar Gambles
Wednesday, 26 February 2025, 8:34 am | Easy Crypto
While crypto assets that provide utility or financial returns face significant regulatory hurdles, or (worse) run the risk of ‘regulation by enforcement’, meme coins are openly and blatantly speculative and make no promises to holders, leaving them outside ... More >>
Blackpearl Takes Aim At Silicon Valley Sales Giants
Friday, 14 February 2025, 9:15 am | Blackpearl Group
Users can ask Bebop, an AI-powered sales intelligence platform designed to put an end to cold calls, to identify potential customers that have a need for their goods and services and specifically how they would benefit. More >>
Employment Hero Surpasses $250M ARR, Accelerating Its Mission To Make Employment Easier For Small Businesses
Friday, 7 February 2025, 9:01 am | Employment Hero
Today, over 300,000 businesses globally managing two million employees are using its employment operating system, helping drive job creation for local economies and GDP globally. Close to 10,000 companies in NZ trust Employment Hero as their HR software. More >>
You’ll Soon Be Able To Tell Your Lunch Buddy What You Earn; And Other NZ Employment Law Changes For 2025
Friday, 31 January 2025, 8:39 am | Employment Hero
While the Bill will take several months to move through the parliamentary process before it is implemented, if it is enacted into law, it will mean employers can no longer include any clauses in employment contracts prohibiting employees from discussing ... More >>
Blackpearl Group Announce Another Lift In ARR As Well As Aggressive Client Retention And Product Innovation Strategies
Thursday, 30 January 2025, 8:55 am | Blackpearl Group
In his foreword, CEO Nick Lissette said he believed “Winners and losers in this new world will be defined by those that can continually innovate at hyper-speed. That is what we did last quarter at Blackpearl.” More >>
‘Crypto Is A Tax-Free Investment’ (*And Other Crypto Tax Myths!)
Tuesday, 28 January 2025, 8:09 am | Easy Crypto
Janine Grainger, Founder and CEO of Easy Crypto, dives into some tax myths that every investor should be aware of and how to get help when it all feels ‘too hard’. More >>
Bitcoin: What’s Trump Got To Do With It?
Wednesday, 15 January 2025, 8:45 am | Easy Crypto
Trump's campaign now accepts Bitcoin donations, a stark departure from previous administrations, and he has slammed the Biden administration’s crypto policies as a “war on innovation”. More >>
Employment Hero Acquires Canadian Employment Platform Humi In $100M+ Global Expansion Move
Thursday, 9 January 2025, 11:33 am | Employment Hero
Global employment solutions leader Employment Hero, has today announced it has entered into an agreement to acquireHumi, Canada’s trusted employment platform, in a deal estimated to be worth north of CAD$100M in one of the largest recent deals in Canadian ... More >>
The Muslim Yellow Pages NZ To Launch Its First App
Monday, 23 December 2024, 8:11 am | Kiwi Muslim Directory
The directory was established 16 years ago by Naveed Ahmed, who immigrated to New Zealand in 1998. Ahmed found it difficult to find Halal service providers and was determined to change the experience for others in the local Muslim community. More >>
New Data Reveals That New Zealand Workers Take Less Leave That Their UK And Australian Counterparts
Monday, 16 December 2024, 1:25 pm | Employment Hero
With burnout on the rise, as highlighted in Employment Hero’s ‘2024 Wellness at Work Report’, creating a culture that prioritises sufficient rest is more important than ever. More >>
Is Your HR System Built To Help You Stay Ahead Of The Regulatory Curve?
Tuesday, 10 December 2024, 4:13 pm | Employment Hero
Best-in-breed modern eOS systems now integrate advisory services into their core packages, bundling them with payroll, compliance tools and workforce management features. This means access to HR advisory expertise at a fraction of the cost. More >>
