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News Works NZ - Latest News [Page 1]
Over 45s segment represents $23.5B spend opportunity
Monday, 14 March 2016, 4:47 pm | News Works NZ
The Over 45s have huge purchasing power with travel and home renovations topping their plans in 2016. More >>
Complex media landscape challenges advertisers
Thursday, 12 September 2013, 2:28 pm | News Works NZ
Rather than fretting about media fragmentation, advertisers should embrace the opportunities it provides for developing great ideas integrated across different campaign elements. More >>
Readers deeply engaged with newspaper brands
Friday, 9 August 2013, 12:59 pm | News Works NZ
News consumers have a deep brand connection with their newspapers demonstrated by the high rate of home delivery in New Zealand and the increasing popularity of digital newspaper brands. More >>
Newspapers Highly Valued
Wednesday, 24 July 2013, 12:38 pm | News Works NZ
Readers think newspapers are highly valued for their depth of content and are ‘trusted and reliable’ lending their credibility to advertising in a way other media do not, according to new research by TNS. More >>
Rick Neville in Newspaper Publishers’ Association role
Monday, 22 April 2013, 1:26 pm | News Works NZ
Rick Neville is a seasoned journalist and has probably worked on more newspapers than anyone else in the country. Now he is putting his feet under the desk at News Works, taking over from Tim Pankhurst as editorial advisor at the Newspaper Publishers’ ... More >>
Nielsen Consumer and Media Insights: 2012 Newspaper Results
Friday, 8 February 2013, 1:47 pm | News Works NZ
Newspaper readership and circulation figures for the 2012 calendar year continue to reflect changing patterns of newspaper purchase and readership. The results, released today, show readers are accessing content across a variety of new formats offered ... More >>
