Newspaper Advertising Bureau - Latest News [Page 2]

How Frequency in Press helped RNZ Build its Brand

Thursday, 28 April 2005, 10:16 am | Newspaper Advertising Bureau

The NAB’s latest case study on the power of press has just been released. This case study focuses on newspapers ability to reach a high percentage of people both locally and frequently; a strategy used by Radio New Zealand for its FM Frequency roll out. More >>

Newspapers Number One in Revenue for 2004

Thursday, 21 April 2005, 5:40 pm | Newspaper Advertising Bureau

The Newspaper Advertising Bureau is delighted with the newly released ASA report on industry revenue for 2004, which confirms a share increase from 37.1% to 38.1%, representing $101m in growth from $689m to $790m and reaffirms newspaper as number ... More >>

March Ad of Month Winner

Monday, 4 April 2005, 12:43 am | Newspaper Advertising Bureau

Vodafone’s “Spot the Difference” newspaper ad is the NAB’s March Ad of Month Winner. The ad was created by Daniel Crayford and Paul McGreavy of Lowe Worldwide. More >>

Newspaper Advertising Bureau News 23 November 2004

Wednesday, 24 November 2004, 10:56 am | Newspaper Advertising Bureau

The Newspaper Advertising Bureau is delighted to announce that the winner of our recent Thrifty Car Rental Case Study promotion, was Jan Clark of Colenso BBDO in Auckland. Congratulations Jan, who gets to look sexy in a MINI for a weekend. More >>

Thrifty Use Press to Drive Success

Tuesday, 16 November 2004, 9:53 am | Newspaper Advertising Bureau

The NAB’s latest case study has just been released. This new case study looks at how metropolitan newspapers, combined with quirky creative, lifted sales and significantly increased brand awareness for Thrifty Car Rental. More >>

Creative Guru to Show Power of Press

Monday, 11 October 2004, 11:46 am | Newspaper Advertising Bureau

The NAB is bringing Lorenzo De Rita to New Zealand to stir up passion in print advertising through industry creative lunches in Auckland (Wednesday 13th October) and Wellington (Friday 15th October). More >>

Games Coverage Offers Great Reach for Advertisers

Wednesday, 19 May 2004, 4:08 pm | Newspaper Advertising Bureau

The Newspaper Advertising Bureau is launching their national Olympics package to the market this week. More >>

Changes To Newspaper Readership Measurements

Tuesday, 17 February 2004, 11:17 am | Newspaper Advertising Bureau

Proposed Changes To Newspaper Readership Measurement Expected To Bring Better, Faster And More Dynamic Reporting. More >>

Newspapers, A Unique & Relevant Advertising Medium

Wednesday, 3 December 2003, 5:04 pm | Newspaper Advertising Bureau

The position of daily newspapers as a unique medium, with a strong current and future relevance for consumers has been reinforced through recent research commissioned by the newspaper industry. The new survey was designed to help quantify the reader ... More >>

Newspaper Readership Survey Results 14th August

Thursday, 14 August 2003, 5:34 pm | Newspaper Advertising Bureau

In a highly competitive and increasingly fragmented media environment, daily newspapers continue to consolidate their position as a key source of information and entertainment for New Zealanders. More >>

 

 
 
 
 
 

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