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Nielsen Consumer - Latest News [Page 1]

Nielsen Reveals New Zealand’s Top Automotive Ad Spenders And Shifting Passenger Vehicle Trends

Thursday, 30 January 2025, 8:26 am | Nielsen Consumer

Despite an overall decline in ad spend for the category, key players, such as Toyota, BMW and Nissan, have increased their investment, accounting for 35% of the automotive advertising share - up from 20% a year ago. More >>

 
 
 
 
 

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