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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 1]
A Very Parrot Analytics Christmas, 2024 Edition
Saturday, 21 December 2024, 5:27 am | Parrot Analytics
Parrot Analytics data confirms that the supply of Christmas movies has surged over the last two decades, growing sixfold from 2000 to 2023. The peak of new Christmas movie releases came in 2020, a time when audiences turned to feel-good content amidst ... More >>
Japanese Anime Captured $19.8 Billion In 2023 Global Revenue, Cementing Japan’s Role As A Global Entertainment Leader
Thursday, 19 December 2024, 7:32 pm | Parrot Analytics
Parrot Analytics contributes powerful streaming economics data to Anime Industry Report, the industry-leading whitepaper published by the Association of Japanese Animations (AJA). More >>
Parrot Analytics Contributes To Wide-Ranging “US Independent Film Audience & Landscape” Study
Wednesday, 11 December 2024, 9:21 am | Parrot Analytics
The report provides an overview of the state of the independent film industry in the United States, addressing untapped opportunities, systemic challenges, and the growing audience demand for alternatives to mass-market entertainment. More >>
7th Annual Global Demand Awards Finalists Announced
Wednesday, 4 December 2024, 8:53 am | Parrot Analytics
“This year’s finalists represent a remarkable cross-section of the global entertainment landscape, showcasing an exceptional ability to resonate with diverse audience tastes and trends from around the world,” said Brandon Katz, Executive Producer of the ... More >>
Catalog Breakdown Reveals NBC And Bravo's Critical Value To Comcast
Friday, 22 November 2024, 8:19 am | Parrot Analytics
An analysis of catalog demand share by release type underscores why NBC and Bravo are so valuable to NBCUniversal: both significantly over perform in audience demand, solidifying their importance to Comcast's entertainment strategy. More >>
Disney Earnings: Five Years After Launch, Is Disney+ Enough?
Friday, 15 November 2024, 8:38 am | Parrot Analytics
Disney’s stock is roughly 50% off its record high from March 2021, but has shown momentum over the past three months. After five years of massive direct to consumer losses, the Mouse House now expects steadily growing profits in its DTC segment for ... More >>
Parrot Analytics Reveals: Masha And The Bear Breaks Beyond Children’s Category, Peaking Among Top-10 TV Shows Globally
Wednesday, 13 November 2024, 8:26 am | Parrot Analytics
“Masha and the Bear is an indisputable global sensation, capturing the hearts of children and families everywhere,” said Alex Cameron, Director, EMEA at Parrot Analytics. More >>
Paramount Earnings: Can Ellison Strike The Right Balance? [Parrot Analytics]
Saturday, 9 November 2024, 2:41 pm | Parrot Analytics
Skydance/Paramount’s challenge and opportunity lie in balancing its legacy strengths — led by CBS series and the NFL — with a robust streaming future, maximizing the value of its existing assets. More >>
WBD Earnings: Is Global DTC Growth Enough?
Friday, 8 November 2024, 8:30 am | Parrot Analytics
The company’s current strategic positioning, debt load, and reliance on traditional cable revenue complicate its future growth potential, especially as other legacy players explore selling off cable assets. More >>
Hollywood Earnings: NBCU Slips While Apple TV+ And Prime Video Grow Revenue
Friday, 1 November 2024, 8:57 am | Parrot Analytics
In Q3 2024, Netflix jumped ahead of NBCUniversal in corporate demand share — that is, demand for all original TV content produced under a company’s corporate umbrella. This is the first time that Netflix has led a legacy studio in the category. More >>
ICEX And Parrot Analytics Reveal The Value Of Content From Spain At MIPCOM 2024
Tuesday, 22 October 2024, 8:26 am | Parrot Analytics
Spain-Originated Content to Generate $1.4 Billion in Global Revenue in 2024 as Demand Skyrockets Across Key Regions. More >>
Netflix Leapfrogs Legacy Studio In Key Metric For First Time [Parrot Analytics]
Friday, 18 October 2024, 5:26 pm | Parrot Analytics
In just 12 years since its first original Lilyhammer debuted, Netflix has built a more in-demand TV empire than NBCUniversal, whose original TV programming dates back to the 1940s. This milestone is a remarkable show of force for the streaming ... More >>
Parrot Analytics & Guinness World Records Highlight The Enduring Popularity Of Global Franchises
Thursday, 10 October 2024, 8:35 am | Parrot Analytics
"In today's ever-expanding media landscape, it's fascinating to see which TV shows resonate most profoundly with audiences around the world," said Craig Glenday, Guinness World Records Editor-in-Chief. More >>
Parrot Analytics Launches Streaming Metrics Providing Unprecedented Visibility Into The Key Metrics
Wednesday, 9 October 2024, 9:50 am | Parrot Analytics
New Streaming Metrics Dashboard opens up access to global and market specific streaming data for the first time ever More >>
Paramount Earnings: Previewing The Ellison Era
Friday, 9 August 2024, 8:36 am | Parrot Analytics
With Paramount Global reporting its first earnings since announcing the Skydance Media sale, it’s important to review what the company’s future leader David Ellison will be receiving in the $8.4 billion agreement. More >>
With Bundle In Hand, Disney And WBD Headline Crucial Earnings Day
Thursday, 8 August 2024, 7:21 am | Parrot Analytics
Despite their cultural dominance, The Walt Disney Company and Warner Bros. Discovery face significant hurdles due to declining fortunes from linear TV, the evolving streaming landscape, and the uncertain future of their prized franchises. More >>
Netflix Earnings: Will Supply Advantage Future-Proof The Streamer?
Friday, 19 July 2024, 8:55 am | Parrot Analytics
Netflix’s announcement last quarter that it will not release subscriber data starting in 2025 carried the assumption that growth is dying down. If that is the case, how will Netflix keep its share price growing? More >>
Parrot Analytics Partners With Co-Production Salon To Support MENA Production Community
Tuesday, 4 June 2024, 3:36 pm | Parrot Analytics
Combining Local Market Knowledge and Entertainment’s Leading Analytics to Empower Content Producers in the Middle East More >>
Parrot Analytics Streaming Report Card: Q1 2024
Wednesday, 22 May 2024, 5:19 am | Parrot Analytics
Parrot Analytics presents our Q1 2024 Quarterly Report Card to take stock of these and other fundamental issues impacting the streaming industry. More >>
WBD Earnings: Can Zaslav Afford To Play Ball? [Parrot Analytics]
Friday, 10 May 2024, 5:37 am | Parrot Analytics
Warner Bros. Discovery rounds out the media and entertainment earnings cycle with huge question marks about its sports strategy and overall place in the industry. More >>
