Scoop has an Ethical Paywall
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 1]
Max’s HBO Dependence: Strength Or Weakness For WBD?
Friday, 28 February 2025, 8:05 am | Parrot Analytics
HBO, the company’s crown jewel, accounts for 31.4% of Max’s subscriber revenue in the most recently reported quarter, highlighting its crucial role in the streaming platform’s performance. More >>
Paramount Earnings: Star Trek And Sheridan Drive 11.7% Of Paramount+ Revenue
Thursday, 27 February 2025, 8:23 am | Parrot Analytics
All legacy media firms have struggled to compete with Netflix in the 2020s. However, Paramount Global has been particularly challenged by its over-reliance on pay TV and its inability to establish a top-tier global streaming service. More >>
Ahead Of NBC Spinoff, Quantifying Netflix's Suits Effect
Monday, 24 February 2025, 8:46 am | Parrot Analytics
Suits’ symbiotic relationship with Netflix has been well documented, but the data reveals just how much of a difference its availability on the world’s streaming leader made for both parties. More >>
SNL Drives $50M In Peacock Subscriber Revenue
Friday, 21 February 2025, 8:17 am | Parrot Analytics
This milestone underscores the enduring power of live event programming in the streaming era and highlights SNL's crucial role in attracting and retaining Peacock subscribers. More >>
Where Do The Chiefs, Eagles, And Tom Brady Stand With US Audiences Ahead Of Super Bowl Sunday?
Monday, 10 February 2025, 8:41 am | Parrot Analytics
During the 21 weeks of available data — from NFL Week 1 through the Conference Championship Games — US audience sentiment has been decidedly more positive for the Philadelphia Eagles than the Kansas City Chiefs. More >>
Amazon Earnings: Movies And Animation Powering Prime Video Growth
Friday, 7 February 2025, 8:06 am | Parrot Analytics
Prime Video has been able to develop at its own pace thanks to Amazon’s safety net of toilet paper and grocery sales. Now, the company is starting to see some real returns for its patient entertainment efforts. More >>
Despite Profits, Disney+ Lags Netflix And Amazon Prime Video In Key Regions
Thursday, 6 February 2025, 8:25 am | Parrot Analytics
Disney is already positioned to be a long-term winner in the global streaming race. But how exactly it will size up to Netflix and Prime Video globally and Max domestically remains to be seen. More >>
Subscription Price Hikes Paying Off For Apple TV+ And Peacock
Friday, 31 January 2025, 8:12 am | Parrot Analytics
Both platforms recently raised their prices, providing an opportunity to examine how price hikes impact subscriber behavior, platform revenue, and ultimately, the value of their top shows. More >>
7th Annual Global Demand Awards: House Of The Dragon Most In-Demand TV Series & Stree 2 Most In-Demand Movie Of 2024
Thursday, 30 January 2025, 8:49 am | Parrot Analytics
Photo/Supplied. LOS ANGELES, January 29, 2024 – Parrot Analytics today announced the winners for the 7th annual Global Demand Awards , with HBO’s House of the Dragon and Indian horror-comedy Stree 2 taking home the top honors. "We're proud to ... More >>
Netflix Earnings: Low Churn And Supply Share Growth Helps Netflix Lead The Way
Wednesday, 22 January 2025, 8:22 am | Parrot Analytics
The company’s 83% share price increase—its highest since 2015, predating the launch of Stranger Things—far outpaced Disney’s 22% rise and starkly contrasted with double-digit losses for Warner Bros. Discovery, Comcast, and Paramount Global. More >>
A Very Parrot Analytics Christmas, 2024 Edition
Saturday, 21 December 2024, 5:27 am | Parrot Analytics
Parrot Analytics data confirms that the supply of Christmas movies has surged over the last two decades, growing sixfold from 2000 to 2023. The peak of new Christmas movie releases came in 2020, a time when audiences turned to feel-good content amidst ... More >>
Japanese Anime Captured $19.8 Billion In 2023 Global Revenue, Cementing Japan’s Role As A Global Entertainment Leader
Thursday, 19 December 2024, 7:32 pm | Parrot Analytics
Parrot Analytics contributes powerful streaming economics data to Anime Industry Report, the industry-leading whitepaper published by the Association of Japanese Animations (AJA). More >>
Parrot Analytics Contributes To Wide-Ranging “US Independent Film Audience & Landscape” Study
Wednesday, 11 December 2024, 9:21 am | Parrot Analytics
The report provides an overview of the state of the independent film industry in the United States, addressing untapped opportunities, systemic challenges, and the growing audience demand for alternatives to mass-market entertainment. More >>
7th Annual Global Demand Awards Finalists Announced
Wednesday, 4 December 2024, 8:53 am | Parrot Analytics
“This year’s finalists represent a remarkable cross-section of the global entertainment landscape, showcasing an exceptional ability to resonate with diverse audience tastes and trends from around the world,” said Brandon Katz, Executive Producer of the ... More >>
Catalog Breakdown Reveals NBC And Bravo's Critical Value To Comcast
Friday, 22 November 2024, 8:19 am | Parrot Analytics
An analysis of catalog demand share by release type underscores why NBC and Bravo are so valuable to NBCUniversal: both significantly over perform in audience demand, solidifying their importance to Comcast's entertainment strategy. More >>
Disney Earnings: Five Years After Launch, Is Disney+ Enough?
Friday, 15 November 2024, 8:38 am | Parrot Analytics
Disney’s stock is roughly 50% off its record high from March 2021, but has shown momentum over the past three months. After five years of massive direct to consumer losses, the Mouse House now expects steadily growing profits in its DTC segment for ... More >>
Parrot Analytics Reveals: Masha And The Bear Breaks Beyond Children’s Category, Peaking Among Top-10 TV Shows Globally
Wednesday, 13 November 2024, 8:26 am | Parrot Analytics
“Masha and the Bear is an indisputable global sensation, capturing the hearts of children and families everywhere,” said Alex Cameron, Director, EMEA at Parrot Analytics. More >>
Paramount Earnings: Can Ellison Strike The Right Balance? [Parrot Analytics]
Saturday, 9 November 2024, 2:41 pm | Parrot Analytics
Skydance/Paramount’s challenge and opportunity lie in balancing its legacy strengths — led by CBS series and the NFL — with a robust streaming future, maximizing the value of its existing assets. More >>
WBD Earnings: Is Global DTC Growth Enough?
Friday, 8 November 2024, 8:30 am | Parrot Analytics
The company’s current strategic positioning, debt load, and reliance on traditional cable revenue complicate its future growth potential, especially as other legacy players explore selling off cable assets. More >>
Hollywood Earnings: NBCU Slips While Apple TV+ And Prime Video Grow Revenue
Friday, 1 November 2024, 8:57 am | Parrot Analytics
In Q3 2024, Netflix jumped ahead of NBCUniversal in corporate demand share — that is, demand for all original TV content produced under a company’s corporate umbrella. This is the first time that Netflix has led a legacy studio in the category. More >>
