Celebrating 25 Years of Scoop
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 1]
Netflix Earnings: Will Supply Advantage Future-Proof The Streamer?
Friday, 19 July 2024, 8:55 am | Parrot Analytics
Netflix’s announcement last quarter that it will not release subscriber data starting in 2025 carried the assumption that growth is dying down. If that is the case, how will Netflix keep its share price growing? More >>
Parrot Analytics Partners With Co-Production Salon To Support MENA Production Community
Tuesday, 4 June 2024, 3:36 pm | Parrot Analytics
Combining Local Market Knowledge and Entertainment’s Leading Analytics to Empower Content Producers in the Middle East More >>
Parrot Analytics Streaming Report Card: Q1 2024
Wednesday, 22 May 2024, 5:19 am | Parrot Analytics
Parrot Analytics presents our Q1 2024 Quarterly Report Card to take stock of these and other fundamental issues impacting the streaming industry. More >>
WBD Earnings: Can Zaslav Afford To Play Ball? [Parrot Analytics]
Friday, 10 May 2024, 5:37 am | Parrot Analytics
Warner Bros. Discovery rounds out the media and entertainment earnings cycle with huge question marks about its sports strategy and overall place in the industry. More >>
Disney Earnings: Sports Streaming Clarity Needed After Iger Boardroom Victory [Parrot Analytics]
Wednesday, 8 May 2024, 6:20 am | Parrot Analytics
Disney CEO Bob Iger enters today’s earnings call with significant momentum. He beat back the Nelson Peltz-led activist investor revolt, and Disney’s stock is up nearly 30% YTD, far outpacing the market at large. More >>
Paramount Global: Can A New Owner Solve The Streaming Puzzle?
Tuesday, 30 April 2024, 8:28 am | Parrot Analytics
Paramount+ has a loyal audience for certain scripted fare, such as the Star Trek and Taylor Sheridan universes. It also has exclusive access to premier live sports, mostly importantly the NFL, but also March Madness and UEFA Champions League, among ... More >>
Comcast Earnings: Is Peacock Strategy Working? [Parrot Analytics]
Friday, 26 April 2024, 6:04 am | Parrot Analytics
Peacock has bled money over the last four years, but the Comcast C-suite insists its losses peaked in 2023. The platform built momentum in Q1 2024, led by the first ever streaming exclusive NFL Playoff game. More >>
Netflix Pipeline Leads To Consecutive Quarters Of Global Demand Share Growth
Friday, 19 April 2024, 9:57 am | Parrot Analytics
Two years after small subscriber losses disappeared an eventual $200B in shareholder value, Netflix has almost fully recovered its peak share price, and kicks off the latest round of media and entertainment earnings with the wind at its back. More >>
MBC GROUP Strengthens Arabic Content Valuation In MENA Through Partnership With Parrot Analytics
Thursday, 18 April 2024, 9:55 am | Parrot Analytics
MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has announced the renewal of its strategic partnership with Parrot Analytics, the leading content valuation and global entertainment analytics firm. More >>
Touch Inflight Solutions Partners With Parrot Analytics To Deliver Data-Driven Inflight Entertainment Experiences
Wednesday, 17 April 2024, 4:52 am | Parrot Analytics
Touch Inflight and Parrot Analytics partner to predict passenger entertainment preferences, driving satisfaction and loyalty for its airline partners. More >>
Caitlin Clark Surging As March Madness Tips Off [Parrot Analytics]
Friday, 22 March 2024, 5:29 am | Parrot Analytics
Caitlin Clark has been 112.63x more in-demand than the average talent with US audiences. This makes her the third most in-demand athlete, behind only LeBron James (118.7x) and Russell Wilson (115.59x) More >>
Parrot Analytics Streaming Report Card - Q4 2023
Thursday, 21 March 2024, 5:25 am | Parrot Analytics
Parrot Analytics presents the Streaming Report Card on the state of the US streaming industry. The report card is a quarterly recap and analysis of where the biggest players in the industry are sitting, showcasing the link between demand for original ... More >>
Alejandro Rojas And Julia Alexander To Lead Parrot IQ: A Data-Driven Consultancy For Entertainment And Media Companies
Wednesday, 20 March 2024, 5:36 am | Parrot Analytics
New York, March 19, 2024 – Parrot Analytics, the leader in IP valuation and global entertainment analytics, is thrilled to announce the launch of Parrot IQ, its pioneering consultancy arm designed to offer data-backed consulting within the media and entertainment ... More >>
Global And MENA Demand For Non-English Content On The Rise
Friday, 1 March 2024, 4:18 pm | Parrot Analytics
The entertainment landscape is experiencing a major shift in consumer demand, with non-English content taking center stage. This is according to new research from Rise Studios – an entertainment company driving investment in content from regional ... More >>
WBD Earnings: HBO Delays, 'Spulu' & NBA Rights Highlight Pivotal Call
Saturday, 24 February 2024, 9:00 pm | Parrot Analytics
As Warner Bros. Discovery reports its first earnings call of 2024, CEO David Zaslav is grappling with fundamental questions shaping the entire media and entertainment industry's future, such as how to: Leverage premium linear assets to a streaming-first ... More >>
'Masters Of The Air' Takes Off, Lifting Predecessors Higher
Friday, 16 February 2024, 9:23 am | Parrot Analytics
Apple TV+’s Masters of the Air always had big shoes to fill, drawing inevitable comparisons to its iconic forebears — HBO’s Band of Brothers and The Pacific . After roughly a decade in development, the new series finally debuted on Apple ... More >>
Comcast Earnings: Streamer Rises, Studio Soars, But Is NBCUniversal A Buyer Or Seller?
Friday, 26 January 2024, 7:20 am | Parrot Analytics
Comcast enters 2024 with strong momentum for its streaming and studio subsidiaries, but the cable and internet giant has fundamental questions to address when it comes to the future of NBCUniversal. Led by hits like The Super Mario Bros. Movie , Oppenheimer ... More >>
Netflix Earnings: Bigger Moat, Bigger Audience, Bigger Year Ahead?
Wednesday, 24 January 2024, 1:21 pm | Parrot Analytics
In 2023, Netflix expanded its lead over the competition in global subscribers, consistent profitably, and the intangible ability to galvanize audiences in a way no other SVOD can. The company is now well-positioned to further expand its moat as the undisputed ... More >>
Parrot Analytics To Work With ICEX Creative Industries Division In Groundbreaking New Collaboration
Wednesday, 10 January 2024, 10:58 am | Parrot Analytics
Los Angeles & Madrid , January 9, 2024 — ICEX Spain Trade & Investment, whose mission is to promote the internationalization of Spanish companies and the promotion of foreign investment, today announced a new agreement with Parrot Analytics, ... More >>
A Very Parrot Analytics Christmas Movie Deep Dive
Tuesday, 19 December 2023, 6:25 pm | Parrot Analytics
So long Elf , hello Die Hard ? New data from Parrot Analytics suggests American holiday movie tastes are shifting slightly from embracing characters like Buddy the Elf towards those modeled after John McClane. To be clear, the vast majority of supply ... More >>
