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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 1]
Disney Earnings: Five Years After Launch, Is Disney+ Enough?
Friday, 15 November 2024, 8:38 am | Parrot Analytics
Disney’s stock is roughly 50% off its record high from March 2021, but has shown momentum over the past three months. After five years of massive direct to consumer losses, the Mouse House now expects steadily growing profits in its DTC segment for ... More >>
Parrot Analytics Reveals: Masha And The Bear Breaks Beyond Children’s Category, Peaking Among Top-10 TV Shows Globally
Wednesday, 13 November 2024, 8:26 am | Parrot Analytics
“Masha and the Bear is an indisputable global sensation, capturing the hearts of children and families everywhere,” said Alex Cameron, Director, EMEA at Parrot Analytics. More >>
Paramount Earnings: Can Ellison Strike The Right Balance? [Parrot Analytics]
Saturday, 9 November 2024, 2:41 pm | Parrot Analytics
Skydance/Paramount’s challenge and opportunity lie in balancing its legacy strengths — led by CBS series and the NFL — with a robust streaming future, maximizing the value of its existing assets. More >>
WBD Earnings: Is Global DTC Growth Enough?
Friday, 8 November 2024, 8:30 am | Parrot Analytics
The company’s current strategic positioning, debt load, and reliance on traditional cable revenue complicate its future growth potential, especially as other legacy players explore selling off cable assets. More >>
Hollywood Earnings: NBCU Slips While Apple TV+ And Prime Video Grow Revenue
Friday, 1 November 2024, 8:57 am | Parrot Analytics
In Q3 2024, Netflix jumped ahead of NBCUniversal in corporate demand share — that is, demand for all original TV content produced under a company’s corporate umbrella. This is the first time that Netflix has led a legacy studio in the category. More >>
ICEX And Parrot Analytics Reveal The Value Of Content From Spain At MIPCOM 2024
Tuesday, 22 October 2024, 8:26 am | Parrot Analytics
Spain-Originated Content to Generate $1.4 Billion in Global Revenue in 2024 as Demand Skyrockets Across Key Regions. More >>
Netflix Leapfrogs Legacy Studio In Key Metric For First Time [Parrot Analytics]
Friday, 18 October 2024, 5:26 pm | Parrot Analytics
In just 12 years since its first original Lilyhammer debuted, Netflix has built a more in-demand TV empire than NBCUniversal, whose original TV programming dates back to the 1940s. This milestone is a remarkable show of force for the streaming ... More >>
Parrot Analytics & Guinness World Records Highlight The Enduring Popularity Of Global Franchises
Thursday, 10 October 2024, 8:35 am | Parrot Analytics
"In today's ever-expanding media landscape, it's fascinating to see which TV shows resonate most profoundly with audiences around the world," said Craig Glenday, Guinness World Records Editor-in-Chief. More >>
Parrot Analytics Launches Streaming Metrics Providing Unprecedented Visibility Into The Key Metrics
Wednesday, 9 October 2024, 9:50 am | Parrot Analytics
New Streaming Metrics Dashboard opens up access to global and market specific streaming data for the first time ever More >>
Paramount Earnings: Previewing The Ellison Era
Friday, 9 August 2024, 8:36 am | Parrot Analytics
With Paramount Global reporting its first earnings since announcing the Skydance Media sale, it’s important to review what the company’s future leader David Ellison will be receiving in the $8.4 billion agreement. More >>
With Bundle In Hand, Disney And WBD Headline Crucial Earnings Day
Thursday, 8 August 2024, 7:21 am | Parrot Analytics
Despite their cultural dominance, The Walt Disney Company and Warner Bros. Discovery face significant hurdles due to declining fortunes from linear TV, the evolving streaming landscape, and the uncertain future of their prized franchises. More >>
Netflix Earnings: Will Supply Advantage Future-Proof The Streamer?
Friday, 19 July 2024, 8:55 am | Parrot Analytics
Netflix’s announcement last quarter that it will not release subscriber data starting in 2025 carried the assumption that growth is dying down. If that is the case, how will Netflix keep its share price growing? More >>
Parrot Analytics Partners With Co-Production Salon To Support MENA Production Community
Tuesday, 4 June 2024, 3:36 pm | Parrot Analytics
Combining Local Market Knowledge and Entertainment’s Leading Analytics to Empower Content Producers in the Middle East More >>
Parrot Analytics Streaming Report Card: Q1 2024
Wednesday, 22 May 2024, 5:19 am | Parrot Analytics
Parrot Analytics presents our Q1 2024 Quarterly Report Card to take stock of these and other fundamental issues impacting the streaming industry. More >>
WBD Earnings: Can Zaslav Afford To Play Ball? [Parrot Analytics]
Friday, 10 May 2024, 5:37 am | Parrot Analytics
Warner Bros. Discovery rounds out the media and entertainment earnings cycle with huge question marks about its sports strategy and overall place in the industry. More >>
Disney Earnings: Sports Streaming Clarity Needed After Iger Boardroom Victory [Parrot Analytics]
Wednesday, 8 May 2024, 6:20 am | Parrot Analytics
Disney CEO Bob Iger enters today’s earnings call with significant momentum. He beat back the Nelson Peltz-led activist investor revolt, and Disney’s stock is up nearly 30% YTD, far outpacing the market at large. More >>
Paramount Global: Can A New Owner Solve The Streaming Puzzle?
Tuesday, 30 April 2024, 8:28 am | Parrot Analytics
Paramount+ has a loyal audience for certain scripted fare, such as the Star Trek and Taylor Sheridan universes. It also has exclusive access to premier live sports, mostly importantly the NFL, but also March Madness and UEFA Champions League, among ... More >>
Comcast Earnings: Is Peacock Strategy Working? [Parrot Analytics]
Friday, 26 April 2024, 6:04 am | Parrot Analytics
Peacock has bled money over the last four years, but the Comcast C-suite insists its losses peaked in 2023. The platform built momentum in Q1 2024, led by the first ever streaming exclusive NFL Playoff game. More >>
Netflix Pipeline Leads To Consecutive Quarters Of Global Demand Share Growth
Friday, 19 April 2024, 9:57 am | Parrot Analytics
Two years after small subscriber losses disappeared an eventual $200B in shareholder value, Netflix has almost fully recovered its peak share price, and kicks off the latest round of media and entertainment earnings with the wind at its back. More >>
MBC GROUP Strengthens Arabic Content Valuation In MENA Through Partnership With Parrot Analytics
Thursday, 18 April 2024, 9:55 am | Parrot Analytics
MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has announced the renewal of its strategic partnership with Parrot Analytics, the leading content valuation and global entertainment analytics firm. More >>
