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Pedigree - Latest News [Page 1]

PEDIGREE® Uses AI To Put Adoptable Shelter Dogs At Centre Of Global Advertising

Thursday, 11 April 2024, 9:08 am | Pedigree

Worldwide, 12 million dogs* are in shelters waiting for their forever home, yet many do not get that chance, and the problem is reaching critical levels. Research suggests that the quality and characteristics of shelter dog photos, such as floppy ... More >>

Pedigree's Dogphonics Books Paw-some For Kiwi Kids' Reading Confidence

Tuesday, 29 March 2022, 9:40 am | Pedigree

29 March 2022 – Today, Pedigree announces the launch of Dogphonics books, the first ever set of books from the trusted petfood brand, especially designed for Kiwi kids to read out loud to their canine companion to help build their reading confidence. ... More >>

Kiwi App Uses Pet Images To Counter Impact Of Negative Social Media Content

Thursday, 5 March 2020, 9:00 am | Pedigree

A Kiwi designed app is set to use new technology to encourage users to counter negative social media by posting uplifting content of their canine companions. The app uses a unique algorithm to track and measure social media for trending, negative sentiments ... More >>

‘Found’ – a lost dog poster for the digital age

Thursday, 16 April 2015, 4:21 pm | Pedigree

The fear of losing your dog is one that is universal to all dog owners but smartphones may now hold the key to finding lost dogs - by outrunning them with digital ads. More >>

Pedigree Charity Campaign Wins Gold

Saturday, 26 May 2012, 5:09 pm | Pedigree

The Pedigree Adoption Drive Doggelgänger campaign has been awarded Gold at the 2012 CAANZ Media Awards this week. More >>

See The Difference YOU Can Make With Pedigree

Thursday, 17 May 2012, 12:17 pm | Pedigree

They may be considered 'man's best friend' but for the thousands of dogs abandoned in New Zealand every year this statement couldn't be further from the truth. More >>

NZ Technology to Portray Plight of Abandoned Kiwi Dogs

Saturday, 28 April 2012, 3:02 pm | Pedigree

New ground-breaking technology developed in New Zealand is set to revolutionise the movie-going experience and is being brought to life by a charity aimed at helping abandoned Kiwi dogs. More >>

Dogs Do Better than Partners at Christmas – Survey

Wednesday, 14 December 2011, 10:50 am | Pedigree

A new survey has shown that when it comes to spreading Christmas cheer, Kiwis will spend more on their dogs than their partners. The Pedigree Dentastix survey investigated New Zealanders’ attitudes to the health and care of their pets, along with how ... More >>

New Technology to Save Abandoned Canines

Friday, 17 June 2011, 8:17 pm | Pedigree

Cutting-edge facial recognition technology developed by a Kiwi company is set to help thousands of homeless dogs throughout the country. More >>

Dog Owners Neglect Pets Health - Survey

Thursday, 23 December 2010, 11:00 am | Pedigree

They may be ‘mans best friend’ but when it comes to taking care of the family dog New Zealanders are failing to meet basic healthcare standards according to new research. More >>

Give a Dog a Home this Winter with Pedigree

Wednesday, 16 June 2010, 12:29 pm | Pedigree

When Jack the family dog finishes his dinner and stretches out in front of the fire this winter, spare a thought for his canine friends left out in the cold - literally. More >>

Rugby Hero Tackles Abandoned Kiwi Dog Problem

Wednesday, 18 March 2009, 12:27 pm | Pedigree

Media Release March 18, 2009 Rugby Hero Tackles Abandoned Kiwi Dog Problem Kiwi rugby legend Tony Woodcock has today announced his involvement with The Pedigree® Adoption Drive Charitable Trust and has adopted the first dog Mason as part of the scheme. ... More >>

New Charity To Help Abandoned Kiwi Dogs

Wednesday, 18 March 2009, 11:45 am | Pedigree

Media New Charity To Help Abandoned Kiwi Dogs A new charity initiative launched today (subs March 20) aims to help house, feed and care for the more than 11,000* dogs dumped by their Kiwi owners each year. The Pedigree Adoption Drive Charitable Trust ... More >>

Hollywood Movie to Feed Local SPCA Dogs

Tuesday, 23 December 2008, 4:23 pm | Pedigree

Dog lovers and their families can do their bit for charity this summer all by heading to an adorable new movie, that’s well...about dogs! More >>

More female finalists in National Yard Dog Trials

Wednesday, 12 June 2002, 8:34 am | Pedigree

More female finalists than ever before at the PEDIGREE Meaty-Bites National Yard Dog Trials More >>




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