Principals - Latest News [Page 1]

Whittaker’s Is New Zealand’s Most Resilient Brand

Tuesday, 18 May 2021, 3:46 pm | Principals

Whittaker’s. With a history of innovation and agility alongside a nod to an established heritage, Whittaker’s has been identified as New Zealand’s most resilient brand. The findings are based on the Brand Alpha Study, independent research conducted by ... More >>

Ecostore is New Zealand’s most authentic brand

Tuesday, 28 May 2019, 7:09 pm | Principals

Auckland, 28 May 2019: Independent research conducted by branding agency Principals, in conjunction with research and analytics firm The Navigators, has found ecostore to be the most authentic brand in New Zealand. More >>

Principals wins nine REBRAND 100® Global Awards

Tuesday, 6 March 2018, 10:21 am | Principals

SYDNEY, 5 March 2018: Branding design agency Principals has won nine awards in the REBRAND 100® Global Awards . The highest recognition for excellence in brand repositioning, and the only global competition of its kind, the REBRAND 100® Global Awards are ... More >>

Principals Shortlisted in Designers Institute of NZ Awards

Thursday, 10 August 2017, 11:38 am | Principals

AUCKLAND, 9 August 2017 - The rebrand of top commercial law firm Russell McVeagh has been shortlisted in the Designers Institute of New Zealand Best Design Awards in the Graphic Design Large Brand Identity category . More >>

Principals Reveal New Campaign for Hobson Wealth Partners

Thursday, 20 July 2017, 9:59 am | Principals

AUCKLAND, 19 JULY 2017: New Zealand’s leading private wealth advisory firm, Hobson Wealth Partners, has launched its first campaign since rebranding from Macquarie Private Wealth NZ in late 2016. More >>

Bay of Plenty gets a new look thanks to Principals

Tuesday, 6 June 2017, 11:10 am | Principals

AUCKLAND, 1 June 2017: Branding design agency Principals has unveiled a fresh new look for Tourism Bay of Plenty . Launched at TRENZ, New Zealand’s largest annual business-to-business travel and trade event, the refreshed identity is accompanied ... More >>

New brand identity for law firm Russell McVeagh

Friday, 17 February 2017, 2:12 pm | Principals

AUCKLAND, 17 February 2017: New Zealand's top commercial law firm, Russell McVeagh, has revealed a new identity developed by branding agency Principals. More >>

Nick Sampson joins branding agency Principals

Friday, 2 December 2016, 2:57 pm | Principals

AUCKLAND, 5 December 2016: Nick Sampson has joined independent branding agency Principals as strategy director. More >>