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Roy Morgan Research
New Zealand's leading social and market research company
A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.
Roy Morgan Research - Latest News [Page 3]
National lead down after Little takes Labour leadership
Monday, 15 December 2014, 1:30 pm | Roy Morgan Research
Today’s New Zealand Roy Morgan Poll shows National 46% (down 3.5% in a month). Support for Key’s Coalition partners is higher with the Maori Party 2% (up 1%), Act NZ 1.5% (up 1%) although United Future is 0% (unchanged). More >>
Roy Morgan Poll Nov 14 - National Enjoy Honeymoon
Friday, 14 November 2014, 4:00 pm | Roy Morgan Research
National enjoy delayed honeymoon with big lead over leaderless Labour before new leader is selected next week Today’s New Zealand Roy Morgan Poll shows National (49.5%, up 6% since early October). Support for Key’s Coalition partners is down ... More >>
Liquor licensing laws and alcohol purchasing rates
Friday, 7 November 2014, 2:27 pm | Roy Morgan Research
74% of New Zealand adults drink alcohol in an average four week period, down from 77% in 2009 but still slightly above the Australian rate of 70%, data from Roy Morgan Research shows. More >>
National Slips, Labour Hits Lows
Thursday, 16 October 2014, 3:00 pm | Roy Morgan Research
National fail to get post-election bounce but leaderless Labour Party crash to lowest ever support More >>
The many kinds of Kiwis who gamble
Monday, 22 September 2014, 1:37 pm | Roy Morgan Research
A numbers game: the many kinds of Kiwis who place bets, play pokies, or buy scratch, lotto or keno tickets More >>
Roy Morgan NZ Election Update With A Look At The Polls
Sunday, 21 September 2014, 8:33 pm | Roy Morgan Research
Roy Morgan NZ Election Update With A Look At The Polls National re-elected to third term with record high vote as Labour slumps to worst result in over 90 years More >>
Roy Morgan Poll September 17
Wednesday, 17 September 2014, 3:09 pm | Roy Morgan Research
John Key set to win narrow election victory on Saturday as Labour/Greens slump puts Winston Peters in powerful position as NZ First surge to 8% Today’s New Zealand Roy Morgan Poll shows National (46.5%, up 1.5%) set to win a third term in Government ... More >>
Christchurch Central: new boundaries, new attitudes?
Friday, 5 September 2014, 9:43 am | Roy Morgan Research
Electors in the redistributed Christchurch Central—won in 2011 by the National Party by fewer than 50 votes—are now less likely than the average NZ elector to trust the Government or think it’s doing a good job, data from Roy Morgan Research ... More >>
The Worm turns down for John Key
Monday, 1 September 2014, 6:22 pm | Roy Morgan Research
John Key struggled to coax The Worm above the line in Thursday’s Leaders Debate, according to Roy Morgan’s Reactor, the original Worm. John Key struggled to coax The Worm above the line in Thursday’s Leaders Debate, according to Roy Morgan’s ... More >>
New Zealand’s biggest problems are Economic Issues
Friday, 29 August 2014, 5:51 pm | Roy Morgan Research
New Zealand’s biggest problems are Economic Issues (41%) while the World’s most important problems are War & Terrorism (35%) just three weeks before NZ Election More >>
Epsom: profiling NZ’s most controversial electorate
Thursday, 21 August 2014, 1:21 pm | Roy Morgan Research
Welcome to the wealthy inner Auckland electorate of Epsom: home of coat-tailing, the Tea Tapes, a convicted outgoing MP... and heavy newspaper and magazine readership. More >>
Roy Morgan Poll August 20
Wednesday, 20 August 2014, 3:07 pm | Roy Morgan Research
National (48%) holds its lead over Labour/ Greens (39%) as ‘Dirty Politics’ revelations provide a new challenge for PM John Key’s leadership. NZ First surge to 6.5% - highest support since September 2013. More >>
Huge majority want action on ‘Environmental problems’
Monday, 18 August 2014, 10:19 pm | Roy Morgan Research
Huge majority of New Zealanders (79.2%) want action on ‘Environmental problems’, majorities strongest in Labour held seats (8 out of the top 15 electorates) More >>
Queensland beats Queenstown: where Kiwis dream of holidaying
Tuesday, 5 August 2014, 1:22 pm | Roy Morgan Research
Recently we revealed that Melbourne topped the list of destinations where Australians would most like to take a holiday in the next two years (as well as being the place most actually took a holiday in the last 12 months). The latest findings from Roy ... More >>
Roy Morgan and Oasis help retailers pinpoint their customers
Monday, 4 August 2014, 5:38 pm | Roy Morgan Research
Roy Morgan Research and Retail Oasis partner to assist New Zealand retailers pinpoint their customers More >>
Poll July 14-27: Nat 46% Lab 30% Gr 12% NZ1 5%
Thursday, 31 July 2014, 3:56 pm | Roy Morgan Research
National (46%) lead over Labour/ Greens (42%) cut significantly as Key rules out deal with Conservative Party but says National would consider a deal with NZ First (5%) More >>
Cider overtakes RTDs in NZ with over half a million drinkers
Friday, 25 July 2014, 12:49 pm | Roy Morgan Research
The number of Kiwis drinking cider has almost tripled since 2010, when only 168,000 Kiwi adults (5.3%) drank cider in an average four weeks—far fewer than the 607,000 drinking ready-to-drink ‘alcopops’ (19.0%). More >>
Vacation nation: where Kiwis like to holiday
Wednesday, 23 July 2014, 2:06 pm | Roy Morgan Research
Whether you’re an adrenalin junkie or beach bunny, nature enthusiast or amateur vulcanologist, New Zealand has a holiday destination to suit — which could explain why 62% of Kiwis aged 14+ took at least one domestic holiday in the year to April ... More >>
Helix Personas: the future of customer profiling in NZ
Wednesday, 23 July 2014, 11:12 am | Roy Morgan Research
Roy Morgan Research has today launched Helix Personas to the New Zealand market at a special business briefing session in Auckland. More >>
There are 51 types of Kiwi: which one are you?
Monday, 21 July 2014, 11:49 am | Roy Morgan Research
Everyone is unique, but we have plenty of things in common with each other too. Roy Morgan Research has identified 51 distinct personas across seven broad communities—and pinpointed where they all live to make a complete map of which regions, cities, towns, ... More >>
