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Sapien And Pepsi Max Decipher Generation Z Appetites

Tuesday, 27 October 2020, 9:54 am | Sapien

In a drive to better understand how to connect with a younger New Zealand audience and discern what Generational Z want, Frucor Suntory have engaged Sapien to research beverage desires of New Zealanders aged 18-24 for the Pepsi Max brand. Sapien has More >>

Sapien redefine Frucor Suntory shopper marketing strategy

Friday, 1 November 2019, 12:58 pm | Sapien

Behavioural research specialists Sapien have pioneered new technology to measure shopper behaviour, in an innovative new study carried out to redefine Frucor Suntory’s shopper marketing strategy. More >>