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Scottasia - Latest News [Page 1]
Thailand Too Reliant on Mass Tourism
Thursday, 10 March 2011, 10:09 am | Scottasia
Thailand needs to move beyond its 'Amazing' brand, embrace quality tourism and build iconic mega-attractions instead of more hotel rooms that only end up being discounted, says David Keen, CEO of Keen, a global brand strategy and communications agency with ... More >>
Thailand Needs to Get Its Brand Image Right
Tuesday, 22 February 2011, 4:24 pm | Scottasia
BANGKOK, 22 February 2011 – Does Thailand's brand, "Amazing Thailand" still cut it in the international marketplace? David Keen, CEO of KEEN, a Bangkok based global branding agency, told travel industry leaders that "Amazing Thailand," announced ... More >>
