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Smarketing Lab - Latest News [Page 1]
Kiwi Resilience: Over 2,000 SMEs Celebrate Anniversaries This Year
Sunday, 15 September 2024, 12:38 am | Smarketing Lab
Despite the GFC, the pandemic, recessions and extreme weather events, more than 2,000 Kiwi companies are marking significant anniversaries this year, including more than 60 businesses celebrating 70 years in business. More >>
Kiwi SMEs Making It Too Hard For Overwhelmed Customers To Buy
Tuesday, 18 June 2024, 8:40 am | Smarketing Lab
Many Kiwi small and medium businesses unknowingly deter customers by overcomplicating the purchasing process in a time where research tells us as much as 74% of customers feel overwhelmed and are likely to walk away due to ‘purchase workload’. Assia ... More >>
Businesses Especially In Recessionary Times, Are Advised To Learn The Value Of The So-called 'Tyre Kicker'
Wednesday, 24 April 2024, 8:41 am | Smarketing Lab
It is common practice in business and sales in New Zealand to call some prospects' tyre kickers' and view them as a nuisance, but this attitude demonstrates a short-sighted interest in a quick sale rather than a long-term, caring relationship with our customers. More >>
The Holidays Do Not Need To Be A Time Of Despair For SMEs
Thursday, 21 December 2023, 11:13 am | Smarketing Lab
While many look forward to the holiday break, there will be many New Zealand businesses looking forward with a sense of dread because the downturn in activity is not only painful, but it can also lead to business failure. Assia Salikhova, the Managing ... More >>
Overwhelm Causing Many Kiwi SMEs To Avoid Tech
Thursday, 2 November 2023, 9:21 am | Smarketing Lab
Overwhelmed with technology options, many Kiwi SMEs are choosing to put their heads in the sand in the hope it will all go away instead of cherry-picking a simple suite of fundamental technology solutions that meet the unique needs of their business. ... More >>
Digital Divide Could Mean Early Retirement For Many Kiwi Businesses
Tuesday, 12 September 2023, 10:51 am | Smarketing Lab
A changing of the guard is gaining pace in New Zealand with the rise of 'younger' decision-makers in their 20s and 30s who rely on digital media like LinkedIn to network, job hunt and inform decisions. It's a development that is leaving behind older business ... More >>
Is The Famous Kiwi ‘can Do’ Attitude Sabotaging Growth?
Thursday, 27 July 2023, 9:51 am | Smarketing Lab
A Kiwi’s natural tendency to get stuck in is often seen as a positive, but it may also have a darker side because business owners (SMEs) are so busy doing, that they don't see the train coming. Assia Salikhova, the Managing Director of Wellington ... More >>
