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Smarketing Lab - Latest News [Page 1]

Kiwi SMEs Making It Too Hard For Overwhelmed Customers To Buy

Tuesday, 18 June 2024, 8:40 am | Smarketing Lab

Many Kiwi small and medium businesses unknowingly deter customers by overcomplicating the purchasing process in a time where research tells us as much as 74% of customers feel overwhelmed and are likely to walk away due to ‘purchase workload’. Assia ... More >>

Businesses Especially In Recessionary Times, Are Advised To Learn The Value Of The So-called 'Tyre Kicker'

Wednesday, 24 April 2024, 8:41 am | Smarketing Lab

It is common practice in business and sales in New Zealand to call some prospects' tyre kickers' and view them as a nuisance, but this attitude demonstrates a short-sighted interest in a quick sale rather than a long-term, caring relationship with our customers. More >>

The Holidays Do Not Need To Be A Time Of Despair For SMEs

Thursday, 21 December 2023, 11:13 am | Smarketing Lab

While many look forward to the holiday break, there will be many New Zealand businesses looking forward with a sense of dread because the downturn in activity is not only painful, but it can also lead to business failure. Assia Salikhova, the Managing ... More >>

Overwhelm Causing Many Kiwi SMEs To Avoid Tech

Thursday, 2 November 2023, 9:21 am | Smarketing Lab

Overwhelmed with technology options, many Kiwi SMEs are choosing to put their heads in the sand in the hope it will all go away instead of cherry-picking a simple suite of fundamental technology solutions that meet the unique needs of their business. ... More >>

Digital Divide Could Mean Early Retirement For Many Kiwi Businesses

Tuesday, 12 September 2023, 10:51 am | Smarketing Lab

A changing of the guard is gaining pace in New Zealand with the rise of 'younger' decision-makers in their 20s and 30s who rely on digital media like LinkedIn to network, job hunt and inform decisions. It's a development that is leaving behind older business ... More >>

Is The Famous Kiwi ‘can Do’ Attitude Sabotaging Growth?

Thursday, 27 July 2023, 9:51 am | Smarketing Lab

A Kiwi’s natural tendency to get stuck in is often seen as a positive, but it may also have a darker side because business owners (SMEs) are so busy doing, that they don't see the train coming. Assia Salikhova, the Managing Director of Wellington ... More >>




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