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The Nielsen Company - Latest News [Page 4]
Market Intelligence Ranking for Q1 2008
Friday, 18 July 2008, 12:14 am | The Nielsen Company
Please click here to view a ranking of the top ten online shopping categories of New Zealand online visitors for the last 12 months. More >>
NZ Consumer Confidence Falls To Record Low
Thursday, 29 May 2008, 2:15 pm | The Nielsen Company
New Zealand consumer confidence in the economy plunged 18 points from the second half of 2007 to the first half of 2008, according to a global online survey by The Nielsen Company. More >>
Nielsen Online Boosts Market Intelligence Service
Friday, 18 April 2008, 10:56 am | The Nielsen Company
Nielsen Online has today announced that, in line with the continued evolution of the online landscape, it will be expanding its Market Intelligence service to incorporate three new metrics – Average Daily Unique Browsers, Total Time on Site and Total ... More >>
Nielsen To Launch Homescan Consumer Panel In China
Tuesday, 26 February 2008, 10:08 am | The Nielsen Company
The Nielsen Company 2/F, East Ocean Center (Phase II), 618 Yanan East Road East Road Shanghai 200001, P.R.C www.nielsen.com More >>
Consumer Generated Media: Evolution Or Revolution?
Tuesday, 26 February 2008, 9:26 am | The Nielsen Company
A first of its kind study released today by Nielsen Online has revealed that consumer generated media (CGM) is affecting a major shift in overall consumer behaviour, from communication styles to relationships to purchase decisions, and the vast majority ... More >>
Two-Thirds of Online Kiwis Use Internet Banking
Tuesday, 19 February 2008, 10:24 am | The Nielsen Company
In New Zealand’s highly competitive retail banking market, online banking via the Internet has become a mainstream activity. Results from the latest Nielsen Online Consumer Finance Monitor show that over two thirds of people who use the Internet ... More >>
Pacific Surfers Ride Social Networking Boom
Tuesday, 12 February 2008, 2:54 pm | The Nielsen Company
Nearly half of all online Kiwis and Aussies have created an online profile - Majority of social networkers spend one to four hours a week ‘networking’ online More >>
New Internet And Mobile Measurement Services
Tuesday, 16 October 2007, 10:12 am | The Nielsen Company
Nielsen Online and Nielsen Mobile Enhance Ability to Measure Rapidly Evolving Media and Advertising Across Global Markets More >>
Harry Potter Charms The Entertainment Industry
Thursday, 12 July 2007, 1:25 pm | The Nielsen Company
The Nielsen Company Examines Harry Potter’s Vast Impact On Books, Movies, Internet, Television, Music And Advertising More >>
Gore, Winfrey, Annan most influential on warming
Tuesday, 3 July 2007, 12:25 am | The Nielsen Company
Global Consumers Vote Al Gore, Oprah Winfrey and Kofi Annan Most Influential to Champion Global Warming Cause: Nielsen Survey More >>
Four Shopper ‘mind-sets’ in the supermarket
Wednesday, 27 June 2007, 10:08 am | The Nielsen Company
According to a new Shopper study from The Nielsen Company, consumers experience up to four different shopping ‘modes’ during grocery shopping – and knowing how these change between supermarket aisles will help FMCG companies and marketers achieve ... More >>
Americans Leads the World in Car Ownership
Monday, 7 May 2007, 5:14 pm | The Nielsen Company
As economies continue to thrive hand in hand with consumers’ propensity to spend, the race to drive car ownership is on, according to a 2006 Panorama study published by The Nielsen Company. More >>
