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The Nielsen Company - Latest News [Page 4]
Nielsen To Launch Homescan Consumer Panel In China
Tuesday, 26 February 2008, 10:08 am | The Nielsen Company
The Nielsen Company 2/F, East Ocean Center (Phase II), 618 Yanan East Road East Road Shanghai 200001, P.R.C www.nielsen.com More >>
Consumer Generated Media: Evolution Or Revolution?
Tuesday, 26 February 2008, 9:26 am | The Nielsen Company
A first of its kind study released today by Nielsen Online has revealed that consumer generated media (CGM) is affecting a major shift in overall consumer behaviour, from communication styles to relationships to purchase decisions, and the vast majority ... More >>
Two-Thirds of Online Kiwis Use Internet Banking
Tuesday, 19 February 2008, 10:24 am | The Nielsen Company
In New Zealand’s highly competitive retail banking market, online banking via the Internet has become a mainstream activity. Results from the latest Nielsen Online Consumer Finance Monitor show that over two thirds of people who use the Internet ... More >>
Pacific Surfers Ride Social Networking Boom
Tuesday, 12 February 2008, 2:54 pm | The Nielsen Company
Nearly half of all online Kiwis and Aussies have created an online profile - Majority of social networkers spend one to four hours a week ‘networking’ online More >>
New Internet And Mobile Measurement Services
Tuesday, 16 October 2007, 10:12 am | The Nielsen Company
Nielsen Online and Nielsen Mobile Enhance Ability to Measure Rapidly Evolving Media and Advertising Across Global Markets More >>
Harry Potter Charms The Entertainment Industry
Thursday, 12 July 2007, 1:25 pm | The Nielsen Company
The Nielsen Company Examines Harry Potter’s Vast Impact On Books, Movies, Internet, Television, Music And Advertising More >>
Gore, Winfrey, Annan most influential on warming
Tuesday, 3 July 2007, 12:25 am | The Nielsen Company
Global Consumers Vote Al Gore, Oprah Winfrey and Kofi Annan Most Influential to Champion Global Warming Cause: Nielsen Survey More >>
Four Shopper ‘mind-sets’ in the supermarket
Wednesday, 27 June 2007, 10:08 am | The Nielsen Company
According to a new Shopper study from The Nielsen Company, consumers experience up to four different shopping ‘modes’ during grocery shopping – and knowing how these change between supermarket aisles will help FMCG companies and marketers achieve ... More >>
Americans Leads the World in Car Ownership
Monday, 7 May 2007, 5:14 pm | The Nielsen Company
As economies continue to thrive hand in hand with consumers’ propensity to spend, the race to drive car ownership is on, according to a 2006 Panorama study published by The Nielsen Company. More >>
