Loud Music Makes You Drink More, Faster, In A Bar

Monday, 21 July 2008, 11:34 am | Universite de Bretagne-Sud

Research results show high sound levels lead to increased drinking, within a shorter amount of time. Two hypotheses: "1. High sound levels cause higher arousal. 2. Loud music has a negative effect on social interaction - patrons drink more, talk less." More >>