Programmatic DOOH Adoption Globally Expected To Rise To 35%In The Next 18 Months, VIOOH Research Uncovers

Tuesday, 17 September 2024, 9:13 am | VIOOH

The global survey of 1,200 advertisers and agencies across the US, UK, Australia, Germany, France and this year’s guest market Brazil, reveals an anticipated increase in prDOOH investment of 28% over the next 18 months, led by US, UK and French marketers, all projecting a 29% growth in investment. More >>