Insight Online - Latest News [Page 1]

How to move your business online

Friday, 31 July 2020, 12:43 pm | Insight Online

Covid-19 has businesses scrambling to get online after the New Zealand wide lockdown highlighted the vulnerabilities of bricks and mortar, but a significant number of businesses are getting it wrong. More >>

Advertisers Modelling GFC Behaviour As Facebook Ad Costs Tank And Google Ads Rise

Tuesday, 30 June 2020, 12:28 pm | Insight Online

New Zealand advertisers and their customers are behaving in the same way they did during the Global Financial Crisis (GFC) by opting to sideline brand advertising in favour of performance advertising spend. "We’re seeing an overall decrease ... More >>

Bottom Line Fears Driving More Companies Into The Digital Marketing Space

Saturday, 30 May 2020, 8:23 am | Insight Online

Business confidence isn't just low, people are scared says the CEO of an online marketing agency that has been inundated with calls from larger companies wondering what to do next. "We're fielding a high level of enquiry from middle to larger ... More >>

How Businesses Can Be Beat Covid-19 Paralysis Now

Friday, 1 May 2020, 9:20 am | Insight Online

CEO of digital marketing agency, Insight Online ,, Kim Voon, says that having struggled with astronomical business debt himself he is all too familiar with the paralysis that comes from feeling trapped with no idea where to turn -- and it’s a consequence ... More >>

Thinking Beyond “survival Mode” For NZ Businesses

Friday, 27 March 2020, 10:43 am | Insight Online

Businesses should be planning on how to get through the Covid-19 crisis with three priorities. An intact team, a reasonable balance sheet, and the necessary steps for recovery and future growth. CEO of Auckland digital marketing agency Insight Online ... More >>

Businesses Facing Rise Of User Pays Internet In 2020

Friday, 6 March 2020, 8:54 am | Insight Online

The days of marketing over the Internet for free are on their way out as the playing fields shift to favour those with big budgets. "The Internet of 2020 is heavily weighted towards pay to play," says Kim Voon, CEO of digital marketing agency ... More >>

Google steadily closing net on financial services industry

Tuesday, 17 December 2019, 9:48 am | Insight Online

A large number of companies in the financial services sector may soon find themselves cut off from Google advertising as the search engine giant rolls out new restrictions and policies, an Auckland agency is warning. More >>

Companies slow to respond to demand for ethical business

Thursday, 14 November 2019, 10:28 am | Insight Online

Kiwis are increasingly searching Google for ethical products and services, but it’s usually only companies and or industries who are already under pressure that advertise their ethical credentials. More >>

Kiwi companies slow to respond to market demand for ethics

Thursday, 14 November 2019, 9:53 am | Insight Online

Kiwis are increasingly searching Google for ethical products and services, but it’s usually only companies and or industries who are already under pressure that advertise their ethical credentials. CEO of Insight Online, Kim Voon, said today that only ... More >>

Beware of WYSIWYG websites

Monday, 30 September 2019, 9:42 am | Insight Online

While many typical small Kiwi businesses are increasingly rushing to embrace low-cost What You See Is What You Get (WYSIWY) type website builders like Wix and Squarespace, a local digital agency is warning SMEs to beware that the templated sites may not ... More >>

‘Stealing’ or ‘borrowing’ shared images commonplace in NZ

Wednesday, 25 September 2019, 3:41 pm | Insight Online

Sonny Bill Williams may be made the mistake of infringing copyright with his Instagram post depicting the All Black and his teammate Ofa Tu'ungafasi in prayer, but he isn’t alone. Violations of copyright are almost a daily business practise across New Zealand. ... More >>

No place for business to hide as Kiwis demand transparency

Wednesday, 28 August 2019, 8:54 am | Insight Online

The recent issue of a dentist in trouble in media over whether they were qualified to offer orthodontics is a warning to all business that increasingly New Zealanders are demanding nothing less than complete brand transparency. More >>

Call for digital authority to regulate Internet giants

Thursday, 8 August 2019, 9:37 am | Insight Online

In the light of Australia’s moves to regulate Google and Facebook one digital agency boss – who depends on the two Internet giants for a large portion of revenue – is calling for New Zealand to follow suit, to address privacy concerns and ensure ... More >>

Businesses warned to brace for Google billboard

Monday, 22 July 2019, 8:30 am | Insight Online

Businesses need to begin thinking about how to survive in a world where having an Internet presence is expensive, and ‘free’ exposure will disappear altogether – but it’s a development that may reinvigorate investment in traditional media ... More >>

Scammers using fake Google listings to target the vulnerable

Wednesday, 3 July 2019, 3:09 pm | Insight Online

New Zealand companies and the public are warned to be on the lookout for fake Google reviews and business listings that are either false or misleading and usually relating to companies that people turn to in an emergency, when they are at their most vulnerable ... More >>

Kiwis prefer convenience to personal privacy online

Tuesday, 25 June 2019, 9:05 am | Insight Online

While many New Zealanders may claim to be jealous of their online privacy – even critical of advertisers stalking them online – the results of advertising personalisation and retargeting campaigns suggest the opposite is true. CEO of Auckland digital marketing ... More >>

Kiwi marketers urged to embrace video in marketing mix

Thursday, 6 June 2019, 8:45 am | Insight Online

Digital-only advertising in New Zealand now takes just over 34 per cent of all advertising spend, surpassing television at 22.2 per cent, according to the Advertising Standards Association’s report on advertising revenue across all main media in 2018. More >>

Kiwi marketers urged to take a hard-nosed business stance

Tuesday, 28 May 2019, 7:24 pm | Insight Online

Kiwi marketers urged to take a hard-nosed business stance Marketers in New Zealand need to be more business, sales and return-on-investment minded if they want to survive talk of looming redundancies and a slowing economy. The CEO of search agency, Insight ... More >>

Kiwi businesses warned that Google is again moving goalposts

Friday, 10 May 2019, 9:21 am | Insight Online

The traditional race to be number #1 on Google’s organic search results has changed again as updates to online search algorithms shift the focus to showcasing ‘Featured Snippets’ and ‘Micro-Moments’ – superseding how the search engines used to ... More >>

How to beat the SEO cowboys

Wednesday, 24 April 2019, 8:45 am | Insight Online

A high percentage of New Zealand businesses are wary of the search engine optimisation (SEO) and digital advertising sectors after being let down by broken promises and dismal results but, in many instances, business customers may be the architects of ... More >>

 

 
 
 
 
 

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