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Launch PR
Tell your story; be HEARD!
Launch PR is a NZ PR company for audacious startups. We offer big agency experience, thinking and creativity, without the $10,000 agency retainer. With over 20 years of experience working with the world's biggest brands and high-growth startups, we're hyper-focused on helping startups tell their story; and be heard. We know you're passionate about your product, and you don't have time to waste. We'll help you become a thought leader in your space, creating credibility and authority. We'll help you get results.
Launch PR - Latest News [Page 1]
Employment Hero AI Unlocks New Employment Model For Kiwi SMEs, TargetingNZ’s Complex & Costly Compliance Burden
Wednesday, 22 April 2026, 9:16 am | Employment Hero
New Zealand businesses face one of the most cumbersome compliance landscapes in the world, with issues surrounding the Holidays Act alone triggering hundreds of millions of dollars in remediation over the past decade. More >>
An Open Letter To The IRD: Supporting Clarity While Enabling Growth
Monday, 20 April 2026, 6:29 pm | Swyftx
This is not about being pro-crypto. It is about maintaining a clear, consistent and practical tax framework. More >>
Employment Hero: Strong Employment Growth Despite High Oil Prices And Global Instability
Tuesday, 14 April 2026, 10:36 am | Employment Hero
Neil Webster, Employment Hero General Manager NZ, says the increase in casual roles is most likely being driven by low business confidence and high levels of uncertainty among employers and business owners. More >>
Kiwi Jobs Market Grows But Wage Stagnation Is Eroding Worker Gains
Monday, 30 March 2026, 1:24 pm | Employment Hero
Webster says the data highlights an overall trend: while more jobs are available, earning potential remains limited across many sectors. More >>
Pay Your Crypto Taxes… Just Don’t Pay Too Much
Thursday, 26 March 2026, 11:40 am | Swyftx
Crypto markets are volatile and that volatility can be frustrating when prices fall, but it can also create useful tax outcomes. More >>
Scanabull Raises $1.1M To Bring Instant Cattle Weighing To NZ’s Beef Supply Chain
Monday, 23 March 2026, 1:42 pm | Scanabull
A New Zealand agritech startup has developed a world-first system that can estimate cattle weight in one second using a smartphone - no yards, no crush, no manual weighing required. More >>
Employment Hero Strengthens APAC Leadership For NZ For Next Phase Of Growth To Support Kiwi SMEs
Friday, 20 March 2026, 1:30 pm | Employment Hero
James Keene appointed Managing Director, APAC as Employment Hero invests in senior leadership to scale across the region More >>
Major Changes To Crypto Tax From 1 April Will Make Tax Avoidance Impossible
Wednesday, 18 March 2026, 10:58 am | Swyftx
Crypto tax isn’t new… but the systems around it are becoming far more robust, global and standardised - simply put - you won’t be able to ignore or avoid tax. More >>
Blackpearl CEO: ‘SaaS-Pocalypse’ Is A Much Needed Wake-Up Call For Technology Companies
Friday, 6 March 2026, 7:49 am | Blackpearl Group
AI agents are increasing competitive intensity in software markets and feature-based SaaS models may face margin pressure; but this means data ownership and structured knowledge are becoming more valuable. More >>
Easy Crypto Migrates Customers To Swyftx: Crypto Is Growing Up; The Tools Must Too
Monday, 23 February 2026, 6:27 pm | Easy Crypto
For New Zealand investors, local capability still matters. Swyftx offers local banking integration delivering the same capabilities as Easy Crypto to get funds from crypto to fiat daily, local compliance understanding and local customer support. More >>
2026 Begins: Crypto’s Heavyweight Rumble - Round By Round
Sunday, 22 February 2026, 7:44 pm | Easy Crypto
2026 is shaping up to be a championship tournament of macro forces. If 2025 got us into the arena, 2026 is the bout that will define the cycle. More >>
Knock-On Effects Of The Holiday Slowdown Play Out In January Wages And Hours
Wednesday, 18 February 2026, 2:55 pm | Employment Hero
The median total hourly rate fell to $35.50 in January, down from $35.60 in December, marking a -0.5% month-on-month movement, while wages remained up 1.6% year-on-year. More >>
Broken Rails, Better Rails: Why Traditional Finance Needs DeFi
Monday, 9 February 2026, 7:40 pm | Swyftx
DeFi is not as a rebellion against banks, but a new kind of plumbing. More >>
Blackpearl Group Announces Biggest Organic Growth Quarter In Company History As ARR Surges 114% Year On Year
Thursday, 29 January 2026, 9:15 am | Blackpearl Group
At the centre of Blackpearl’s growth is the Pearl Engine, the company’s proprietary high-velocity data and intelligence platform that enables real-time buyer identification and automated revenue actions for customers. More >>
More Flexibility, Less Ghosting: Here’s What The World Of Work Will Look Like In 2026
Tuesday, 20 January 2026, 9:25 am | Employment Hero
New Zealand has one of the most protective employment frameworks in the world which will be tested this year as a series of significant regulatory changes come into force. More >>
NZ Labour Market Shows Rising Job Numbers But Deepening Skill Gaps, Shrinking Hours And Pressure On Young Workers
Wednesday, 14 January 2026, 7:59 am | Employment Hero
Employment Hero’s latest NZ Jobs Report (Dec data) has uncovered a contradictory and concerning labour market snapshot. On the surface, job numbers are rising. Underneath, the foundations are cracking. More >>
Starting 2026 Strong: How Investors Can Navigate The New Year With Clarity And Confidence
Thursday, 1 January 2026, 8:37 am | Swyftx
Markets are built to test your nerves - they will rise when you expect them to fall, stall when you’re sure momentum is coming and tempt you to respond emotionally at precisely the wrong moments. More >>
5 New Workplace Regulations You Should Prepare For Before Year-End
Wednesday, 24 December 2025, 11:22 am | Employment Hero
Early preparation doesn’t just reduce compliance risk, it gives employers the chance to modernise operations and avoid disruption when changes take effect in 2026. More >>
How Underfive.ai Is Helping Outbound Teams Reply To Leads In Under Five Minutes
Wednesday, 17 December 2025, 2:21 pm | Underfive.ai
Underfive.ai, an AI powered reply agent founded, is part of a new category of outbound infrastructure focused on solving this exact problem. Helping teams respond to leads in under five minutes, without adding manual work More >>
A Quarter Of Kiwis Want To Move Jobs. Is AI The Key To Unlocking Mobility In 2026?
Tuesday, 16 December 2025, 12:01 pm | Employment Hero
The data shows Kiwis are eager to move roles but deeply frustrated by how difficult applying for roles and the job application process is. More >>
