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Scoop Insights
Insights from Scoop that lead to actionable intelligence
Scoop Insights From Scoop Independent News is a series of articles and items published by the Scoop team which shed light on the business engine that drives Scoop Independent News. It is intended as a useful resource for PR professionals, clients of the Scoop suite of communication products and of course savvy communicators.
Scoop is New Zealand's largest independent online news source. We reach a domestic audience of 300,000 unique browsers monthly research has shown these are likely to be business professionals, influencers and connected people. Scoop was established in 1999 and now has over 500,000 live news items. Scoop currently publishes 60,000 new news items per year, the majority of these news items are Press Releases from thousands of NZ source organisations.Scoop Insights - Latest News [Page 1]
Hager Legal Response PR Tops Scoop's Weekly Rankings
Monday, 3 November 2014, 9:34 am | Scoop Insights
Top 5 PR’s 19-25 Oct 2014 | Scoop Insights The press release last week titled “Press statement in relation to search of Nicky Hager's home” leads the top 5 PR’s for 19-25 October period. More >>
Roy Morgan leads the Top 5 PR’s 12-18 Oct 2014
Tuesday, 28 October 2014, 12:02 pm | Scoop Insights
Roy Morgan Research’s press release last week titled “Nation Slips, Labour Hits Lows” leads the top 5 PR’s for 12-18 October period. At the time of writing this story has 80 Facebook likes and 32 Tweets... More >>
Top 5 Scoop Press Releases Week To 11th Oct 2014
Tuesday, 14 October 2014, 1:05 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 11th October 2014. More >>
Top 5 Scoop Press Releases, Week To 4th Oct 2014
Friday, 10 October 2014, 4:28 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 4th Oct 2014. More >>
Top 5 Scoop Press Releases, September 2014 | Scoop Insights
Tuesday, 7 October 2014, 2:19 pm | Scoop Insights
The most read press release by our NZ audience on Scoop over the month of September was titled ‘Shock as company gets go-ahead in the Karangahake Gorge’. This release was published on the 9th of September. More >>
Top 5 Scoop Press Releases Week To 27th Sep 2014
Monday, 29 September 2014, 4:59 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 27th September 2014. More >>
Top 5 Scoop Press Releases Week To 20th Sep 2014
Tuesday, 23 September 2014, 1:10 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 20th September 2014. More >>
Top 5 Scoop Press Releases Week To 13th Sep 2014
Thursday, 18 September 2014, 2:45 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 13th September 2014. More >>
Top 5 Scoop Press Releases Week To 6/9/2014 | Scoop Insights
Tuesday, 9 September 2014, 5:16 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 6th September 2014. More >>
Top 5 Scoop Press Releases for August 2014 | Scoop Insights
Wednesday, 3 September 2014, 5:14 pm | Scoop Insights
During the month of August 2014 Scoop published a total of 3,658 press releases. Over 1,500 of these press releases were published into the politics section. This is a large percentage, but no surprise on the lead up to a General Election. More >>
Top 5 Press Releases Week To 30/8/2014 | Scoop Insights
Monday, 1 September 2014, 2:14 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 30th August 2014. More >>
Top 5 Scoop Press Releases Week To 23rd August 2014
Monday, 25 August 2014, 2:17 pm | Scoop Insights
1. Collins’ Admission Reason for Key to Act 2. IGIS inquiry into release of NZSIS information 3. National Chooses to Campaign on High Tax, High Spend Policy 4. Nicky Hager's first public comment on police investigation 5. Underground coal fire on ... More >>
Top 5 Scoop Press Releases Week To 16th August 2014
Monday, 18 August 2014, 5:10 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 16th August 2014. More >>
Top 5 Scoop Press Releases To 9th Aug 2014 | Scoop Insights
Tuesday, 12 August 2014, 11:44 am | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 9th August 2014. More >>
Top 5 Scoop Press Releases Week To August 2 | Scoop Insights
Thursday, 7 August 2014, 2:57 pm | Scoop Insights
1. Stan Walker Sings Te Reo for Maori Language Week 2. Maori King challenges Ngapuhi leader to front up 3. David Cunliffe happy to hide sex offender’s identity 4. Vodafone launches Fantastic Fridays 5. Close Whangaruru Charter School Now More >>
Top 5 Scoop Press Releases for the month of July 2014
Friday, 1 August 2014, 4:48 pm | Scoop Insights
The most read press release on Scoop over July was ‘Stan Walker Sings Te Reo for Maori Language Week’. This release was published on Friday the 18th of July just a few days before Maori Language week began. More >>
Top 5 Scoop Press Releases Week To 26 July | Scoop Insights
Monday, 28 July 2014, 11:35 am | Scoop Insights
1. Stan Walker Sings Te Reo for Maori Language Week 2. Kiwi icons team-up to create limited edition special treat 3. Slips/Flooding/Road closure, SH 1 Brynderwyn Hill, Northland 4. Vodafone launches Fantastic Fridays 5. Fatal Motorcycle Crash - Waimauku ... More >>
Top 5 Scoop Press Releases Week To 19th July 2014
Monday, 21 July 2014, 11:59 am | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 19th July 2014. More >>
Top 5 Scoop Press Releases Week To 12th July 2014
Monday, 14 July 2014, 12:30 pm | Scoop Insights
The following five press releases were the top performing press releases (by NZ page view numbers) according to Google Analytics on Scoop for the seven days to 12th July 2014. More >>
Top 5 Scoop Press Releases - Week To 5th July 2014
Monday, 7 July 2014, 2:08 pm | Scoop Insights
Top 5 Scoop Press Releases Week To 5th July 2014 | Scoop Insights From Scoop Insights More >>
