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Think TV - Latest News [Page 1]
TRA Announces Strategic Partnership With ThinkTV; Providing Regular Insight About NZ’s Favourite Ads
Wednesday, 8 June 2022, 9:10 am | Think TV
TRA announces strategic partnership with ThinkTV; providing regular insight for brands and marketers about NZ’s favourite ads Leading insight and research agency TRA and industry body ThinkTV, are announcing a strategic partnership to provide ... More >>
TV Panel to Increase by 50% with Nielsen Contract Extension
Friday, 29 September 2017, 11:21 am | Think TV
High definition TV measurement is on its way with a 50% increase to the PeopleMeter panel coming next year, following the extension of Nielsen’s contract to supply ratings to the New Zealand market to 2022. The New Zealand TV panel will be expanded ... More >>
Time for Greater Transparency in Advertising Reporting
Wednesday, 18 March 2015, 12:23 pm | Think TV
Television continues to be the most valued medium for advertisers according to the 2014 ASA Media Turnover Report released today. More >>
Winners Announced: NZ Television Awards 2012
Sunday, 4 November 2012, 9:02 am | Think TV
The stars came out tonight in Auckland for New Zealand’s most glamorous Television event, celebrating outstanding achievement as the New Zealand Television Awards 2012 winners were announced. More >>
Digital Switchover Marks a New Milestone This Weekend
Tuesday, 25 September 2012, 10:27 am | Think TV
This coming weekend marks a significant milestone in the conversion of the nation’s television broadcast signals from analogue to digital. The analogue transmitters of all major broadcasters will be shut down in Hawke’s Bay and on the West Coast ... More >>
TV Revenue up, Again, for March Quarter
Tuesday, 24 April 2012, 10:36 am | Think TV
Television advertising revenue continued to rise in the first quarter of 2012, demonstrating advertisers’ increasing confidence in television as a central part of their advertising campaigns. More >>
TV Tops Revenue Charts for First Time
Wednesday, 21 March 2012, 1:49 pm | Think TV
Television is now New Zealand’s largest medium by ad revenue. Figures released today by the Advertising Standards Authority (ASA) show that advertisers spent $618 million on television airtime in 2011, an increase of $11 million from 2010. Television ... More >>
ANZA & ThinkTV to Host TSV Briefing Session for Advertisers
Tuesday, 11 October 2011, 2:47 pm | Think TV
In January next year the way that Television advertising space is sold, measured and reconciled will change with the inclusion of time-shifted viewing (TSV) data into Television audience ratings. Hand-in-hand with this change is a 20% increase ... More >>
Marketers Rush To Snaffle TV Time
Friday, 19 August 2011, 11:51 am | Think TV
Navigating the busy months ahead is proving a challenge for the country’s marketers as they attempt to plan their seasonal Christmas sales drives around the twin events of the Rugby World Cup and a General Election. More >>
Television Forecast to Become New Zealand’s Largest Medium
Friday, 18 March 2011, 1:53 pm | Think TV
Annual media turnover figures released by the ASA yesterday show that, of the major media, only Television and Interactive increased their share of advertising revenue. For the first time ever the gap between Television and Newspapers, historically the ... More >>
