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Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing and public relations. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road is a HubSpot inbound marketing agency partner.
Specialising in the finance, technology and export sectors, the agency also works in the health sector - we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 1]
Why New Zealand’s Cities Are Falling Behind In The Smart City Race
Thursday, 8 May 2025, 10:40 am | Smart City NZ
When tech platform ZeroBounce ranked the top 18 cities – topped by Dubai – but New Zealand was nowhere to be found and at least one leading digital infrastructure expert believes it’s partly due to decision-makers struggling to bridge the gap ... More >>
Gen X Men: Stuck, Searching, Still Hopeful
Thursday, 8 May 2025, 10:30 am | Mindshiftr
Rather than waiting for motivation to strike, men can benefit from building small, consistent habits that restore a sense of control and direction. More >>
Rushing Sales Cycles Risks Long-Term Business Growth Stability For Kiwi SMEs
Thursday, 1 May 2025, 9:08 am | Smarketing Lab
To stand out, businesses must present outcomes rather than options. Demonstrate value through testimonials, results, or education—especially if the buyer is not yet convinced that they need what you sell. More >>
Climate Change An Imminent And Unfolding Storm For NZ Homeowners
Thursday, 27 March 2025, 9:32 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, New Zealand’s specialist credit risk which consults to the corporate banking sector, says extreme weather events—now expected every three years instead of 50—could be financially devastating if New Zealand ... More >>
Climate Change An Imminent And Unfolding Storm For NZ Homeowners
Thursday, 20 March 2025, 10:05 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, New Zealand’s specialist credit risk which consults to the corporate banking sector, says extreme weather events—now expected every three years instead of 50—could become a major problem if New Zealand does ... More >>
Fear Of Selling: The Hidden Reason Behind New Zealand’s High Business Failure Rate
Tuesday, 18 March 2025, 9:08 am | Smarketing Lab
“Selling is not about being pushy; it’s about understanding your customer’s needs and providing solutions,” says Assia Salikhova, managing director of business development agency Smarketing Lab. More >>
Kiwi Firms Risking It All With Weak Legal Docs
Thursday, 13 March 2025, 9:14 am | On Your Terms
Despite securing patents in multiple countries, Dreamware, an award-winning juicer company, couldn’t afford to do so in Australia. The result? Cheap knockoffs at rock-bottom prices, with seemingly no legal recourse. More >>
Inconsistent Leadership Is Hurting Kiwi SME Success, Says SME Specialist
Thursday, 6 March 2025, 9:17 am | Team Fusion International
Recent data from Xero shows SME sales fell 2.7% year-on-year in the September 2024 quarter, following a 1.4% decline in June. Over 31% of small businesses reduced staff in the past year. More >>
Kiwis Need To Talk About Our Fear Of Risk And What It’s Costing Us
Wednesday, 5 March 2025, 9:27 am | Happy Prime
CEO of Happy Prime, Meurig Chapman says Kiwis need to strike a more careful balance between risk and reward and the limitations that Government controls place on them. More >>
NZ Businesses Often Unprepared For Sale At Exit Time
Tuesday, 4 March 2025, 9:08 am | LINK International Group
Given that 25% of SMEs are owned by baby boomers aged 61-79, a wave of business exits is expected over the next decade as they look to retire. However, without proper planning, some owners may find their retirement delayed. More >>
Kiwis Need To Talk About Our Fear Of Risk And What It’s Costing Us
Thursday, 27 February 2025, 9:40 am | Happy Prime
New Zealand must reassess its risk appetite to stimulate economic growth and improve national prosperity. This means encouraging investment in businesses that drive productivity, adopting a more strategic approach to financial risk, and reducing unnecessary regulatory ... More >>
Healthcare Providers Can Soon Monitor Patients From Home
Thursday, 27 February 2025, 9:09 am | Manage My Health
Launched by the Manage My Health platform, the technology integrates remote patient monitoring (RPM) with its well-established virtual consultations (VC) facility, offering a seamless solution for healthcare providers. More >>
Kiwi Are Bosses Poor At Delegating, Hindering Growth
Wednesday, 5 February 2025, 11:10 am | Team Fusion
“It’s about having the infrastructure in place within your business to trust your people so that everyone feels valued, empowered, engaged and rewarded at work for achieving goals that are aligned to the business strategy." More >>
Is New Zealand's Housing Crisis Is Driving A Surge In Business Ownership?
Wednesday, 18 December 2024, 8:20 am | LINK International Group
Small businesses—offering equity growth and regular returns—are seen as viable and sometimes a superior alternative to homeownership because, besides being an investment, a business starts earning a return from the start. More >>
Four Steps To Intentional Dreaming For SMEs These Holidays
Tuesday, 17 December 2024, 9:55 am | Team Fusion International
Gaelene Adams Love, founder of Team Fusion International, says the āwhina process (which means help, assist, support, or benefit) is a practical framework for SME owners to dream with intention and align their aspirations with action. More >>
Guilt Weighs On Kiwi SMEs Run By Couples
Thursday, 28 November 2024, 10:14 am | Team Fusion
“Being in a tug of war between your relationship needs and earning an income to support both you and your family can cause stress, burnout and strain the relationship,” says Gaelene Adams Love, founder of Team Fusion International. More >>
Time For Lenders To Back Kiwi Talent, Not Just Property
Wednesday, 27 November 2024, 9:52 am | Happy Prime
“New Zealand’s opportunity to boost productivity, GDP and wages is not in agriculture or tourism but in our talented, entrepreneurial population,” says Meurig Chapman, CEO of Happy Prime, a leading specialist in credit risk within the corporate banking ... More >>
Kiwi SMEs Habitually Falling Into The ‘Hire A Salesperson’ Trap
Wednesday, 6 November 2024, 8:10 am | Smarketing Lab
"People think they can hire a salesperson, and sales will grow. But a salesperson by themselves cannot solve the problem of low sales," explains Assia Salikhova, Managing Director of Smarketing Lab. More >>
‘I Wish You'd Get A Job’: The Reality For Small Business Owners
Friday, 1 November 2024, 8:45 am | Team Fusion
For many sole traders in New Zealand, these words signal the toll that running a business takes on relationships, particularly during the high-stress Christmas period. More >>
Slow Regulators A Risk To Consumers And Financial Innovators
Wednesday, 30 October 2024, 9:24 am | Happy Prime
“We’ve seen this play out before with peer-to-peer lending, where regulator inaction allowed the product to develop with considerable time, effort and investment, only for them to stomp on it. BNPL faces the same risk. More >>
