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Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing and public relations. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road is a HubSpot inbound marketing agency partner.
Specialising in the finance, technology and export sectors, the agency also works in the health sector - we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 2]
Guilt Weighs On Kiwi SMEs Run By Couples
Thursday, 28 November 2024, 10:14 am | Team Fusion
“Being in a tug of war between your relationship needs and earning an income to support both you and your family can cause stress, burnout and strain the relationship,” says Gaelene Adams Love, founder of Team Fusion International. More >>
Time For Lenders To Back Kiwi Talent, Not Just Property
Wednesday, 27 November 2024, 9:52 am | Happy Prime
“New Zealand’s opportunity to boost productivity, GDP and wages is not in agriculture or tourism but in our talented, entrepreneurial population,” says Meurig Chapman, CEO of Happy Prime, a leading specialist in credit risk within the corporate banking ... More >>
Kiwi SMEs Habitually Falling Into The ‘Hire A Salesperson’ Trap
Wednesday, 6 November 2024, 8:10 am | Smarketing Lab
"People think they can hire a salesperson, and sales will grow. But a salesperson by themselves cannot solve the problem of low sales," explains Assia Salikhova, Managing Director of Smarketing Lab. More >>
‘I Wish You'd Get A Job’: The Reality For Small Business Owners
Friday, 1 November 2024, 8:45 am | Team Fusion
For many sole traders in New Zealand, these words signal the toll that running a business takes on relationships, particularly during the high-stress Christmas period. More >>
Slow Regulators A Risk To Consumers And Financial Innovators
Wednesday, 30 October 2024, 9:24 am | Happy Prime
“We’ve seen this play out before with peer-to-peer lending, where regulator inaction allowed the product to develop with considerable time, effort and investment, only for them to stomp on it. BNPL faces the same risk. More >>
New Zealand Legacy: +IMPAC’s 25 Years Keeping Kiwis Safe
Thursday, 3 October 2024, 12:00 pm | plusIMPAC
Having spearheaded the advancement of workplace health and safety standards in New Zealand, +IMPAC’s extensive institutional knowledge and experience have positioned it as a trailblazer and innovator of health and safety principles that are widely ... More >>
Balancing Love And Business: Handling Sensitive Issues
Thursday, 3 October 2024, 9:21 am | Team Fusion
Romantic partners co-owning businesses face unique challenges because any disagreement can raise tension between the couple, which can spread to staff, risking polarisation and disruption to workplace dynamics. More >>
Monopolised Capital Market Hinders Kiwis’ Access To Finance
Wednesday, 2 October 2024, 10:05 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, a leading specialist in credit risk within the corporate banking and financial services sectors, says that while the amendments proposed by the Coalition Government are positive, they “don’t go far enough.” More >>
More Competition In NZ Banking Needs Fewer Banks, Not More
Monday, 30 September 2024, 10:57 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, a leading specialist credit risk firm in New Zealand's corporate banking and financing sector, says the ComCom is being hypocritical by calling for more banking competition after four years of throttling competition ... More >>
Kiwi Resilience: Over 2,000 SMEs Celebrate Anniversaries This Year
Sunday, 15 September 2024, 12:38 am | Smarketing Lab
Despite the GFC, the pandemic, recessions and extreme weather events, more than 2,000 Kiwi companies are marking significant anniversaries this year, including more than 60 businesses celebrating 70 years in business. More >>
More Competition In NZ Banking Needs Fewer Banks, Not More
Saturday, 14 September 2024, 11:55 pm | Happy Prime
The stringent controls imposed by the CCCFA and the Reserve Bank of New Zealand's (RBNZ) extreme capital requirements and tough banking license requirements stifle any level of innovation or diversification in the New Zealand banking sector. More >>
Couples In Business Face High Risk Of Power Imbalances At Work
Saturday, 14 September 2024, 11:26 pm | Team Fusion
While life partners might be equal in love, the same equality doesn't always carry over to the workplace when both life partners are also in business together. More >>
Give Your Life Partner An Employment Contract
Thursday, 1 August 2024, 8:34 am | Team Fusion
Should you give your spouse or partner an employment contract? Co-founder startups spiked sharply after COVID because circumstances led to many couples going into business together, but, like many business ventures, love and trust aren’t necessarily healthy ... More >>
Who’s The Boss? Why Couples In Business Are More Likely To Split
Wednesday, 26 June 2024, 10:01 am | Team Fusion
Couples in business together are more likely to divorce, often over disputes about who's the boss. More >>
Kiwi SMEs Making It Too Hard For Overwhelmed Customers To Buy
Tuesday, 18 June 2024, 8:40 am | Smarketing Lab
Many Kiwi small and medium businesses unknowingly deter customers by overcomplicating the purchasing process in a time where research tells us as much as 74% of customers feel overwhelmed and are likely to walk away due to ‘purchase workload’. Assia ... More >>
RBNZ’s DTI Restrictions To Make Rich Richer And Poor Poorer
Thursday, 13 June 2024, 11:24 am | Happy Prime
Just as in the CCCFA scenario, the new measures could disproportionately affect first home buyers and those on low incomes, potentially causing them financial disadvantage. More >>
Businesses Especially In Recessionary Times, Are Advised To Learn The Value Of The So-called 'Tyre Kicker'
Wednesday, 24 April 2024, 8:41 am | Smarketing Lab
It is common practice in business and sales in New Zealand to call some prospects' tyre kickers' and view them as a nuisance, but this attitude demonstrates a short-sighted interest in a quick sale rather than a long-term, caring relationship with our customers. More >>
The Holidays Do Not Need To Be A Time Of Despair For SMEs
Thursday, 21 December 2023, 11:13 am | Smarketing Lab
While many look forward to the holiday break, there will be many New Zealand businesses looking forward with a sense of dread because the downturn in activity is not only painful, but it can also lead to business failure. Assia Salikhova, the Managing ... More >>
The Future Of Health Care: Harnessing Digital For Proactive Wellness
Thursday, 23 November 2023, 11:48 am | Manage My Health
Our New Zealand health system stands at a precipice due to funding constraints, nurse and doctor shortages, and the rising cost of medicines. Finding a fix may not be as complicated as some think, thanks to the rapidly evolving potential of making ... More >>
Overwhelm Causing Many Kiwi SMEs To Avoid Tech
Thursday, 2 November 2023, 9:21 am | Smarketing Lab
Overwhelmed with technology options, many Kiwi SMEs are choosing to put their heads in the sand in the hope it will all go away instead of cherry-picking a simple suite of fundamental technology solutions that meet the unique needs of their business. ... More >>
