Scoop has an Ethical Paywall
Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing, public relations and inbound marketing. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road primarily works in the B2B sector where we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 3]
Boomers Are Rewriting Retirement: It’s About Lifestyle
Wednesday, 8 October 2025, 12:08 pm | Senior Trust Retirement Village Income Generator
Baby boomers are entering retirement with a clear vision of how they want to live, and, for the most part, they’re far from slowing down but instead seeking high-amenity communities that offer connection, wellness, and security. More >>
Demand Surge Risks Putting Retirement Villages Beyond Reach
Wednesday, 1 October 2025, 2:59 pm | Senior Trust Retirement Village Income Generator
Executive Director John Jackson says the imbalance between rising demand and limited new supply is becoming more acute. More >>
eCommerce Automation Is Not The Strategy
Tuesday, 30 September 2025, 10:00 am | Convergence
Mark Presnell, Managing Director of Convergence Ltd, says automation decisions should always begin with a question: what problem are we solving, and is automation the best way to solve it? More >>
The 'Dumping Ground' Bogeyman Is Misleading Vehicle Transport Policy
Tuesday, 23 September 2025, 10:22 am | Imported Motor Vehicle Industry Association
Using unsubstantiated rhetoric as a basis for tightening import rules creates unintended consequences, Greig Epps, Chief Executive of the VIA says. More >>
Lack Of Technical Knowledge Still A Barrier To Crypto Investment
Thursday, 18 September 2025, 9:48 am | Crossgate Capital
“For some, technical barriers may remain a factor in deterring investment,” says Scott Lester, Director at Crossgate Capital, a New Zealand-based company that offers exposure to a portfolio of cryptocurrencies. More >>
Regional Retirement Housing Gaps Widen As Demand Rises
Tuesday, 16 September 2025, 10:25 am | Senior Trust Retirement Village Income Generator
Senior Trust Retirement Village Income Generator’s own loan book provides a frontline perspective on where some capital is flowing. Lending has supported projects in Orewa, Paeroa, Amberley, and Kerikeri, all areas where new capacity is needed to absorb ... More >>
AI Concierge Changes The eCommerce Sales Script
Tuesday, 16 September 2025, 9:12 am | Convergence
Mark Presnell, Managing Director at Convergence Ltd, which integrates eCommerce systems across New Zealand and Australia, says many online journeys today feel like walking into a retail store and finding no staff in sight. More >>
Retirement Reform Review On The Agenda
Thursday, 11 September 2025, 4:40 pm | Senior Trust Retirement Village Income Generator
STIG has consistently positioned itself as a specialist lender to experienced operators in the senior living and aged-care sector. More >>
Back To Basics Marketing Can Keep Businesses Afloat
Thursday, 28 August 2025, 9:41 am | Smarketing Lab
Assia Salikhova, managing director of Wellington-based agency Smarketing Lab, says there are three patterns she sees repeatedly in underperforming sales & marketing efforts: businesses have no systems in place, do not market consistently, and are ... More >>
Rule Change Will Squeeze Tradies’ Truck Supply And Push Up Prices
Wednesday, 27 August 2025, 10:01 am | Imported Motor Vehicle Industry Association
From that date, all heavy vehicle imports must meet Euro VI-c or an approved equivalent such as Japan 2016 at entry certification. More >>
Crossgate Capital’s Annual Shareholder Meeting (ASM) Looks At The Impact Of Institutional Demand On The Crypto Sector
Friday, 22 August 2025, 1:58 pm | Crossgate Capital
Chairman and Independent Director, Nigel Brereton, said the ASM reinforced Crossgate Capital’s long-term strategy of combining established digital assets such as Bitcoin and Ethereum with carefully selected altcoins that demonstrate real-world use cases More >>
Kiwi Families Priced Out As Vehicle Imports Plunge
Thursday, 31 July 2025, 9:42 am | Imported Motor Vehicle Industry Association
VIA is advocating for a more realistic, long-term plan that supports more hybrid uptake while working within the realities of New Zealand’s unique market, one without local vehicle manufacturing or a neighbouring second-tier export economy for used ... More >>
The Quiet Fear No One Talks About When Selling A Business
Tuesday, 15 July 2025, 9:38 am | LINK International Group
The quiet fear that haunts many owners is less whether they’ll get a fair price, and more whether word will get out before they’re ready. More >>
Men Don’t Fear Feelings, They Fear Pity
Thursday, 3 July 2025, 10:19 am | Mindshiftr
Until men feel they can speak without risking pity, silence will continue to feel safer than honesty. Shifting this will require more than campaigns and awareness. It will depend on men quietly changing the way they listen to one another. More >>
Stop Waiting For The Upturn
Tuesday, 24 June 2025, 9:46 am | Smarketing Lab
The belief that things will soon return to normal has left many firms passive and hesitant. But Assia Salikhova, managing director of Wellington-based agency Smarketing Lab, argues that the pace of change now requires an entirely new mindset. More >>
VIA Applauds Government Move To Overhaul Land-Transport Rules
Monday, 23 June 2025, 11:07 am | Imported Motor Vehicle Industry Association
VIA has argued for a two-tier framework: one rule that states the desired outcomes, and a dynamic list of accepted global standards that inspectors and importers can reference in real time. More >>
New Zealand Adults Facing “Hidden Epidemic” Of Undiagnosed Dyslexia And ADHD
Tuesday, 10 June 2025, 9:40 am | Truth About Dyslexia
Truth About Dyslexia calls for nationwide conversation and better screening as more Kiwis discover they’ve been “masking” for decades. More >>
Retirement Warnings Are Keeping Men Awake
Thursday, 5 June 2025, 11:24 am | Mindshiftr
Glenn Conley, founder of mindset consultancy Mindshiftr and a certified Rapid Transformational Therapist, says fear around retirement is being fuelled not by an individual’s reality, but by the messaging surrounding it. More >>
Buyer Interest Surges As NZ Business Sales Strengthen
Thursday, 5 June 2025, 11:03 am | LINK International Group
Steve Matthews, National Business Development Manager at LINK, says the brokerage recorded an 18.7% year-on-year rise in signed confidentiality agreements, a key indicator of buyer interest, alongside a 31.8% increase in engagement per listing. More >>
Fleet Emissions Rise As Imports Fall Sharply
Thursday, 5 June 2025, 9:12 am | Imported Motor Vehicle Industry Association
A major position paper released by VIA this month—Accelerating the Path to Sustainable Transport—found that not only is the CCS failing to deliver the expected environmental benefits but is also directly undermining progress by constraining access to cleaner, ... More >>
