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Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing, public relations and inbound marketing. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road primarily works in the B2B sector where we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 5]
Digital Age Exposes Flaws In Kiwi Ingenuity
Wednesday, 27 November 2024, 9:28 am | Convergence
Mark Presnell, managing director of eCommerce Integration Specialists Convergence, says New Zealand is no longer so isolated that we have to ‘make do’ and, if anything, it makes us vulnerable to smarter, faster, more efficient and sustainable competitors. More >>
Kiwi SMEs Habitually Falling Into The ‘Hire A Salesperson’ Trap
Wednesday, 6 November 2024, 8:10 am | Smarketing Lab
"People think they can hire a salesperson, and sales will grow. But a salesperson by themselves cannot solve the problem of low sales," explains Assia Salikhova, Managing Director of Smarketing Lab. More >>
‘I Wish You'd Get A Job’: The Reality For Small Business Owners
Friday, 1 November 2024, 8:45 am | Team Fusion
For many sole traders in New Zealand, these words signal the toll that running a business takes on relationships, particularly during the high-stress Christmas period. More >>
Slow Regulators A Risk To Consumers And Financial Innovators
Wednesday, 30 October 2024, 9:24 am | Happy Prime
“We’ve seen this play out before with peer-to-peer lending, where regulator inaction allowed the product to develop with considerable time, effort and investment, only for them to stomp on it. BNPL faces the same risk. More >>
New Zealand Retailers Missing Chance To Go Global
Thursday, 24 October 2024, 10:38 am | Convergence
eCommerce has broken down the barriers that once limited local businesses to domestic buyers. Now, companies can expand beyond New Zealand through digital platforms. More >>
New Zealand Legacy: +IMPAC’s 25 Years Keeping Kiwis Safe
Thursday, 3 October 2024, 12:00 pm | plusIMPAC
Having spearheaded the advancement of workplace health and safety standards in New Zealand, +IMPAC’s extensive institutional knowledge and experience have positioned it as a trailblazer and innovator of health and safety principles that are widely ... More >>
Balancing Love And Business: Handling Sensitive Issues
Thursday, 3 October 2024, 9:21 am | Team Fusion
Romantic partners co-owning businesses face unique challenges because any disagreement can raise tension between the couple, which can spread to staff, risking polarisation and disruption to workplace dynamics. More >>
Monopolised Capital Market Hinders Kiwis’ Access To Finance
Wednesday, 2 October 2024, 10:05 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, a leading specialist in credit risk within the corporate banking and financial services sectors, says that while the amendments proposed by the Coalition Government are positive, they “don’t go far enough.” More >>
More Competition In NZ Banking Needs Fewer Banks, Not More
Monday, 30 September 2024, 10:57 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, a leading specialist credit risk firm in New Zealand's corporate banking and financing sector, says the ComCom is being hypocritical by calling for more banking competition after four years of throttling competition ... More >>
B2B Sellers Must Adapt As Buyer Expectations Mirror B2C
Thursday, 26 September 2024, 9:34 am | Convergence
B2B eCommerce businesses that fail to adapt will be left behind as customers gravitate towards those offering a more personalised, engaging, and efficient online experience. More >>
Kiwi Resilience: Over 2,000 SMEs Celebrate Anniversaries This Year
Sunday, 15 September 2024, 12:38 am | Smarketing Lab
Despite the GFC, the pandemic, recessions and extreme weather events, more than 2,000 Kiwi companies are marking significant anniversaries this year, including more than 60 businesses celebrating 70 years in business. More >>
More Competition In NZ Banking Needs Fewer Banks, Not More
Saturday, 14 September 2024, 11:55 pm | Happy Prime
The stringent controls imposed by the CCCFA and the Reserve Bank of New Zealand's (RBNZ) extreme capital requirements and tough banking license requirements stifle any level of innovation or diversification in the New Zealand banking sector. More >>
Couples In Business Face High Risk Of Power Imbalances At Work
Saturday, 14 September 2024, 11:26 pm | Team Fusion
While life partners might be equal in love, the same equality doesn't always carry over to the workplace when both life partners are also in business together. More >>
AI Raises Privacy Issues For SMEs And ECommerce
Wednesday, 7 August 2024, 8:09 am | Convergence
Retailers need to focus on integrating various data sources to improve AI accuracy and personalisation, but make sure your approach is ethical and transparent," Presnell says. More >>
Give Your Life Partner An Employment Contract
Thursday, 1 August 2024, 8:34 am | Team Fusion
Should you give your spouse or partner an employment contract? Co-founder startups spiked sharply after COVID because circumstances led to many couples going into business together, but, like many business ventures, love and trust aren’t necessarily healthy ... More >>
Who’s The Boss? Why Couples In Business Are More Likely To Split
Wednesday, 26 June 2024, 10:01 am | Team Fusion
Couples in business together are more likely to divorce, often over disputes about who's the boss. More >>
Kiwi SMEs Making It Too Hard For Overwhelmed Customers To Buy
Tuesday, 18 June 2024, 8:40 am | Smarketing Lab
Many Kiwi small and medium businesses unknowingly deter customers by overcomplicating the purchasing process in a time where research tells us as much as 74% of customers feel overwhelmed and are likely to walk away due to ‘purchase workload’. Assia ... More >>
RBNZ’s DTI Restrictions To Make Rich Richer And Poor Poorer
Thursday, 13 June 2024, 11:24 am | Happy Prime
Just as in the CCCFA scenario, the new measures could disproportionately affect first home buyers and those on low incomes, potentially causing them financial disadvantage. More >>
New Zealand SMEs Too Undisciplined For AI?
Thursday, 13 June 2024, 11:20 am | Convergence
AI is a solution searching for a problem. Many SMEs buy into AI due to FOMO (fear of missing out), but they do not understand its value or how to integrate it effectively because most are still not doing the business basics properly. More >>
Retailers Cautioned: Poor Customer Experiences Bigger Threat Than Tech
Wednesday, 24 April 2024, 8:58 am | Convergence
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not ... More >>
