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Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing, public relations and inbound marketing. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road primarily works in the B2B sector where we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 5]
NZ Businesses Often Unprepared For Sale At Exit Time
Tuesday, 4 March 2025, 9:08 am | LINK International Group
Given that 25% of SMEs are owned by baby boomers aged 61-79, a wave of business exits is expected over the next decade as they look to retire. However, without proper planning, some owners may find their retirement delayed. More >>
Kiwis Need To Talk About Our Fear Of Risk And What It’s Costing Us
Thursday, 27 February 2025, 9:40 am | Happy Prime
New Zealand must reassess its risk appetite to stimulate economic growth and improve national prosperity. This means encouraging investment in businesses that drive productivity, adopting a more strategic approach to financial risk, and reducing unnecessary regulatory ... More >>
Healthcare Providers Can Soon Monitor Patients From Home
Thursday, 27 February 2025, 9:09 am | Manage My Health
Launched by the Manage My Health platform, the technology integrates remote patient monitoring (RPM) with its well-established virtual consultations (VC) facility, offering a seamless solution for healthcare providers. More >>
Kiwi Are Bosses Poor At Delegating, Hindering Growth
Wednesday, 5 February 2025, 11:10 am | Team Fusion
“It’s about having the infrastructure in place within your business to trust your people so that everyone feels valued, empowered, engaged and rewarded at work for achieving goals that are aligned to the business strategy." More >>
Is New Zealand's Housing Crisis Is Driving A Surge In Business Ownership?
Wednesday, 18 December 2024, 8:20 am | LINK International Group
Small businesses—offering equity growth and regular returns—are seen as viable and sometimes a superior alternative to homeownership because, besides being an investment, a business starts earning a return from the start. More >>
Four Steps To Intentional Dreaming For SMEs These Holidays
Tuesday, 17 December 2024, 9:55 am | Team Fusion International
Gaelene Adams Love, founder of Team Fusion International, says the āwhina process (which means help, assist, support, or benefit) is a practical framework for SME owners to dream with intention and align their aspirations with action. More >>
Guilt Weighs On Kiwi SMEs Run By Couples
Thursday, 28 November 2024, 10:14 am | Team Fusion
“Being in a tug of war between your relationship needs and earning an income to support both you and your family can cause stress, burnout and strain the relationship,” says Gaelene Adams Love, founder of Team Fusion International. More >>
Time For Lenders To Back Kiwi Talent, Not Just Property
Wednesday, 27 November 2024, 9:52 am | Happy Prime
“New Zealand’s opportunity to boost productivity, GDP and wages is not in agriculture or tourism but in our talented, entrepreneurial population,” says Meurig Chapman, CEO of Happy Prime, a leading specialist in credit risk within the corporate banking ... More >>
Digital Age Exposes Flaws In Kiwi Ingenuity
Wednesday, 27 November 2024, 9:28 am | Convergence
Mark Presnell, managing director of eCommerce Integration Specialists Convergence, says New Zealand is no longer so isolated that we have to ‘make do’ and, if anything, it makes us vulnerable to smarter, faster, more efficient and sustainable competitors. More >>
Kiwi SMEs Habitually Falling Into The ‘Hire A Salesperson’ Trap
Wednesday, 6 November 2024, 8:10 am | Smarketing Lab
"People think they can hire a salesperson, and sales will grow. But a salesperson by themselves cannot solve the problem of low sales," explains Assia Salikhova, Managing Director of Smarketing Lab. More >>
‘I Wish You'd Get A Job’: The Reality For Small Business Owners
Friday, 1 November 2024, 8:45 am | Team Fusion
For many sole traders in New Zealand, these words signal the toll that running a business takes on relationships, particularly during the high-stress Christmas period. More >>
Slow Regulators A Risk To Consumers And Financial Innovators
Wednesday, 30 October 2024, 9:24 am | Happy Prime
“We’ve seen this play out before with peer-to-peer lending, where regulator inaction allowed the product to develop with considerable time, effort and investment, only for them to stomp on it. BNPL faces the same risk. More >>
New Zealand Retailers Missing Chance To Go Global
Thursday, 24 October 2024, 10:38 am | Convergence
eCommerce has broken down the barriers that once limited local businesses to domestic buyers. Now, companies can expand beyond New Zealand through digital platforms. More >>
New Zealand Legacy: +IMPAC’s 25 Years Keeping Kiwis Safe
Thursday, 3 October 2024, 12:00 pm | plusIMPAC
Having spearheaded the advancement of workplace health and safety standards in New Zealand, +IMPAC’s extensive institutional knowledge and experience have positioned it as a trailblazer and innovator of health and safety principles that are widely ... More >>
Balancing Love And Business: Handling Sensitive Issues
Thursday, 3 October 2024, 9:21 am | Team Fusion
Romantic partners co-owning businesses face unique challenges because any disagreement can raise tension between the couple, which can spread to staff, risking polarisation and disruption to workplace dynamics. More >>
Monopolised Capital Market Hinders Kiwis’ Access To Finance
Wednesday, 2 October 2024, 10:05 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, a leading specialist in credit risk within the corporate banking and financial services sectors, says that while the amendments proposed by the Coalition Government are positive, they “don’t go far enough.” More >>
More Competition In NZ Banking Needs Fewer Banks, Not More
Monday, 30 September 2024, 10:57 am | Happy Prime
Meurig Chapman, CEO of Happy Prime, a leading specialist credit risk firm in New Zealand's corporate banking and financing sector, says the ComCom is being hypocritical by calling for more banking competition after four years of throttling competition ... More >>
B2B Sellers Must Adapt As Buyer Expectations Mirror B2C
Thursday, 26 September 2024, 9:34 am | Convergence
B2B eCommerce businesses that fail to adapt will be left behind as customers gravitate towards those offering a more personalised, engaging, and efficient online experience. More >>
Kiwi Resilience: Over 2,000 SMEs Celebrate Anniversaries This Year
Sunday, 15 September 2024, 12:38 am | Smarketing Lab
Despite the GFC, the pandemic, recessions and extreme weather events, more than 2,000 Kiwi companies are marking significant anniversaries this year, including more than 60 businesses celebrating 70 years in business. More >>
More Competition In NZ Banking Needs Fewer Banks, Not More
Saturday, 14 September 2024, 11:55 pm | Happy Prime
The stringent controls imposed by the CCCFA and the Reserve Bank of New Zealand's (RBNZ) extreme capital requirements and tough banking license requirements stifle any level of innovation or diversification in the New Zealand banking sector. More >>
