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Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing, public relations and inbound marketing. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road primarily works in the B2B sector where we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 6]
Businesses Especially In Recessionary Times, Are Advised To Learn The Value Of The So-called 'Tyre Kicker'
Wednesday, 24 April 2024, 8:41 am | Smarketing Lab
It is common practice in business and sales in New Zealand to call some prospects' tyre kickers' and view them as a nuisance, but this attitude demonstrates a short-sighted interest in a quick sale rather than a long-term, caring relationship with our customers. More >>
Small Retailers Poised For Growth Despite Retail Squeeze, Says E-commerce Expert
Thursday, 14 March 2024, 9:41 am | Convergence
Contrary to predictions that the days of small retailers are numbered, emerging new technology and shopper values suggests small retailers are well-positioned to thrive in the coming years—unlike the retail middle which will do it tough. Mark ... More >>
Death Of SaaS As AI Redefines The Shopping Experience?
Thursday, 8 February 2024, 10:51 am | Convergence
The demand by New Zealand consumers for speed, convenience and experiential shopping in 2024 may mean that most software as a service (SaaS) solutions – particularly in retail – have passed their 'use by date' even before reaching maturity as AI ... More >>
Digital Darwinism: B2B sector urged to adapt or die in 2024
Thursday, 28 December 2023, 5:15 pm | Convergence
Business-to-business (B2B) eCommerce companies are urged to look to business-to-consumer (B2C) for digital strategies to help them survive the tightening and evolving New Zealand economy in 2024. Mark Presnell, Managing Director of Convergence , an ... More >>
The Holidays Do Not Need To Be A Time Of Despair For SMEs
Thursday, 21 December 2023, 11:13 am | Smarketing Lab
While many look forward to the holiday break, there will be many New Zealand businesses looking forward with a sense of dread because the downturn in activity is not only painful, but it can also lead to business failure. Assia Salikhova, the Managing ... More >>
A Shift In Data Privacy And Trust: Can We Trust The Cloud?
Tuesday, 5 December 2023, 10:07 am | Convergence
In an unexpected development in the evolution of artificial intelligence (AI), many companies may reconsider using cloud-based AI systems in favour of on-premises servers. This shift, spurred by increasing concerns over AI's capacity to safeguard data confidentiality ... More >>
The Future Of Health Care: Harnessing Digital For Proactive Wellness
Thursday, 23 November 2023, 11:48 am | Manage My Health
Our New Zealand health system stands at a precipice due to funding constraints, nurse and doctor shortages, and the rising cost of medicines. Finding a fix may not be as complicated as some think, thanks to the rapidly evolving potential of making ... More >>
Kiwi Businesses Warned To Beware Of Losing Secrets To ChatGPT
Monday, 6 November 2023, 8:49 am | Convergence
The recent unintended leak of Samsung's confidential source code, when a staff member decided to use ChatGPT, should warn all New Zealand companies that their intellectual property is at risk when staff are allowed to use artificial intelligence unchecked. ... More >>
Overwhelm Causing Many Kiwi SMEs To Avoid Tech
Thursday, 2 November 2023, 9:21 am | Smarketing Lab
Overwhelmed with technology options, many Kiwi SMEs are choosing to put their heads in the sand in the hope it will all go away instead of cherry-picking a simple suite of fundamental technology solutions that meet the unique needs of their business. ... More >>
Kiwi Dyslexia Podcast Closing On One Million Downloads
Friday, 27 October 2023, 11:35 am | Truth About Dyslexia
Aucklander Stephen Martin is bringing the hidden problem of dyslexia to the world via the podcast Truth About Dyslexia , which this month—Dyslexia Awareness Month—was downloaded more than 850 000 times worldwide. Podcaster Stephen Martin was diagnosed ... More >>
Retail Business Owners Falling Short On Educating Themselves About Technology
Tuesday, 19 September 2023, 8:54 am | Convergence
In this new digital driven world New Zealand retailers continue to lose money and opportunity because of not only their reluctance to invest in technology but more so by their failure to upskill and learn more about the tech driving their businesses—it's ... More >>
Digital Divide Could Mean Early Retirement For Many Kiwi Businesses
Tuesday, 12 September 2023, 10:51 am | Smarketing Lab
A changing of the guard is gaining pace in New Zealand with the rise of 'younger' decision-makers in their 20s and 30s who rely on digital media like LinkedIn to network, job hunt and inform decisions. It's a development that is leaving behind older business ... More >>
Kiwi Retailers Urged: Forget Convenience, Keep Your Promise Instead
Thursday, 10 August 2023, 10:32 am | Convergence
A concerning trend by New Zealand's retailers is to take the easy route and opt for well-known, "convenient” technology stacks—usually American—like WooCommerce, Wix and Shopify; they are generic and frequently don’t allow retailers to fully ... More >>
Is The Famous Kiwi ‘can Do’ Attitude Sabotaging Growth?
Thursday, 27 July 2023, 9:51 am | Smarketing Lab
A Kiwi’s natural tendency to get stuck in is often seen as a positive, but it may also have a darker side because business owners (SMEs) are so busy doing, that they don't see the train coming. Assia Salikhova, the Managing Director of Wellington ... More >>
Hybrid Shopping The Future But Human Element At Risk
Wednesday, 28 June 2023, 9:23 am | Convergence
The future of retailing is unfolding, and it’s hybrid—a combination of online shopping and in-person—and Kiwi retailers need to adapt fast and implement a multi-channel buying experience to remain relevant in the marketplace. Mark Presnell, the CEO of ... More >>
Times For Retailers May Be Tough, But That’s No Excuse For Cutting Staff
Tuesday, 30 May 2023, 9:17 am | Convergence
There’s no question that Kiwi retailers are struggling with reports that almost half did not achieve their sales targets in the first quarter of 2023, and while some may be pondering cutting staff—if they haven’t already—but that would ... More >>
Threat Of Downturn Must Shift Attention To Loyalty
Tuesday, 28 March 2023, 4:31 pm | Convergence
Rising interest rates, a recession on the horizon and high levels of inflation combined, make for a perfect storm that will put huge pressure on retailers already under strain after the pandemic, unless they get better at retaining customers through loyalty ... More >>
Kiwi Retailers Returns Processes Frustrating Customers And Losing Money
Friday, 10 February 2023, 10:13 am | Convergence
With 30 per cent of all products purchased online likely to be 'comebacks', the returns process continues to be an underestimated cost to retailers--many do not know the number of returns or resulting losses--and a source of frustration for Kiwi ... More >>
New Zealand’s eCommerce Sector Failing The Customer Experience
Wednesday, 4 January 2023, 12:44 pm | Convergence
A New Zealand eCommerce expert is worried that the art of retail may be become lost to the cookie cutter approach currently dominating local online shopping sites. Mark Presnell, managing director of eCommerce Integration Specialists Convergence—a ... More >>
Online Retailers Urged: Don’t Make Gift Returns A Nightmare This Christmas
Thursday, 8 December 2022, 10:44 am | Convergence
One of the most important ways an online retailer can make themselves more attractive to shoppers looking online for Christmas gifts this year is to provide a strong returns process to build trust and confidence with consumers. Mark Presnell, managing director ... More >>
