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Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing, public relations and inbound marketing. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road primarily works in the B2B sector where we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 6]
B2B Sellers Must Adapt As Buyer Expectations Mirror B2C
Thursday, 26 September 2024, 9:34 am | Convergence
B2B eCommerce businesses that fail to adapt will be left behind as customers gravitate towards those offering a more personalised, engaging, and efficient online experience. More >>
Kiwi Resilience: Over 2,000 SMEs Celebrate Anniversaries This Year
Sunday, 15 September 2024, 12:38 am | Smarketing Lab
Despite the GFC, the pandemic, recessions and extreme weather events, more than 2,000 Kiwi companies are marking significant anniversaries this year, including more than 60 businesses celebrating 70 years in business. More >>
More Competition In NZ Banking Needs Fewer Banks, Not More
Saturday, 14 September 2024, 11:55 pm | Happy Prime
The stringent controls imposed by the CCCFA and the Reserve Bank of New Zealand's (RBNZ) extreme capital requirements and tough banking license requirements stifle any level of innovation or diversification in the New Zealand banking sector. More >>
Couples In Business Face High Risk Of Power Imbalances At Work
Saturday, 14 September 2024, 11:26 pm | Team Fusion
While life partners might be equal in love, the same equality doesn't always carry over to the workplace when both life partners are also in business together. More >>
AI Raises Privacy Issues For SMEs And ECommerce
Wednesday, 7 August 2024, 8:09 am | Convergence
Retailers need to focus on integrating various data sources to improve AI accuracy and personalisation, but make sure your approach is ethical and transparent," Presnell says. More >>
Give Your Life Partner An Employment Contract
Thursday, 1 August 2024, 8:34 am | Team Fusion
Should you give your spouse or partner an employment contract? Co-founder startups spiked sharply after COVID because circumstances led to many couples going into business together, but, like many business ventures, love and trust aren’t necessarily healthy ... More >>
Who’s The Boss? Why Couples In Business Are More Likely To Split
Wednesday, 26 June 2024, 10:01 am | Team Fusion
Couples in business together are more likely to divorce, often over disputes about who's the boss. More >>
Kiwi SMEs Making It Too Hard For Overwhelmed Customers To Buy
Tuesday, 18 June 2024, 8:40 am | Smarketing Lab
Many Kiwi small and medium businesses unknowingly deter customers by overcomplicating the purchasing process in a time where research tells us as much as 74% of customers feel overwhelmed and are likely to walk away due to ‘purchase workload’. Assia ... More >>
RBNZ’s DTI Restrictions To Make Rich Richer And Poor Poorer
Thursday, 13 June 2024, 11:24 am | Happy Prime
Just as in the CCCFA scenario, the new measures could disproportionately affect first home buyers and those on low incomes, potentially causing them financial disadvantage. More >>
New Zealand SMEs Too Undisciplined For AI?
Thursday, 13 June 2024, 11:20 am | Convergence
AI is a solution searching for a problem. Many SMEs buy into AI due to FOMO (fear of missing out), but they do not understand its value or how to integrate it effectively because most are still not doing the business basics properly. More >>
Retailers Cautioned: Poor Customer Experiences Bigger Threat Than Tech
Wednesday, 24 April 2024, 8:58 am | Convergence
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience--not ... More >>
Businesses Especially In Recessionary Times, Are Advised To Learn The Value Of The So-called 'Tyre Kicker'
Wednesday, 24 April 2024, 8:41 am | Smarketing Lab
It is common practice in business and sales in New Zealand to call some prospects' tyre kickers' and view them as a nuisance, but this attitude demonstrates a short-sighted interest in a quick sale rather than a long-term, caring relationship with our customers. More >>
Small Retailers Poised For Growth Despite Retail Squeeze, Says E-commerce Expert
Thursday, 14 March 2024, 9:41 am | Convergence
Contrary to predictions that the days of small retailers are numbered, emerging new technology and shopper values suggests small retailers are well-positioned to thrive in the coming years—unlike the retail middle which will do it tough. Mark ... More >>
Death Of SaaS As AI Redefines The Shopping Experience?
Thursday, 8 February 2024, 10:51 am | Convergence
The demand by New Zealand consumers for speed, convenience and experiential shopping in 2024 may mean that most software as a service (SaaS) solutions – particularly in retail – have passed their 'use by date' even before reaching maturity as AI ... More >>
Digital Darwinism: B2B sector urged to adapt or die in 2024
Thursday, 28 December 2023, 5:15 pm | Convergence
Business-to-business (B2B) eCommerce companies are urged to look to business-to-consumer (B2C) for digital strategies to help them survive the tightening and evolving New Zealand economy in 2024. Mark Presnell, Managing Director of Convergence , an ... More >>
The Holidays Do Not Need To Be A Time Of Despair For SMEs
Thursday, 21 December 2023, 11:13 am | Smarketing Lab
While many look forward to the holiday break, there will be many New Zealand businesses looking forward with a sense of dread because the downturn in activity is not only painful, but it can also lead to business failure. Assia Salikhova, the Managing ... More >>
A Shift In Data Privacy And Trust: Can We Trust The Cloud?
Tuesday, 5 December 2023, 10:07 am | Convergence
In an unexpected development in the evolution of artificial intelligence (AI), many companies may reconsider using cloud-based AI systems in favour of on-premises servers. This shift, spurred by increasing concerns over AI's capacity to safeguard data confidentiality ... More >>
The Future Of Health Care: Harnessing Digital For Proactive Wellness
Thursday, 23 November 2023, 11:48 am | Manage My Health
Our New Zealand health system stands at a precipice due to funding constraints, nurse and doctor shortages, and the rising cost of medicines. Finding a fix may not be as complicated as some think, thanks to the rapidly evolving potential of making ... More >>
Kiwi Businesses Warned To Beware Of Losing Secrets To ChatGPT
Monday, 6 November 2023, 8:49 am | Convergence
The recent unintended leak of Samsung's confidential source code, when a staff member decided to use ChatGPT, should warn all New Zealand companies that their intellectual property is at risk when staff are allowed to use artificial intelligence unchecked. ... More >>
Overwhelm Causing Many Kiwi SMEs To Avoid Tech
Thursday, 2 November 2023, 9:21 am | Smarketing Lab
Overwhelmed with technology options, many Kiwi SMEs are choosing to put their heads in the sand in the hope it will all go away instead of cherry-picking a simple suite of fundamental technology solutions that meet the unique needs of their business. ... More >>
