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Iron Road Ltd
Iron Road is an Auckland based public relations and content marketing agency, with clients throughout New Zealand.
Iron Road takes an editorial approach to content marketing, public relations and inbound marketing. We believe content should educate, inform and inspire the audience and, whenever possible, be newsworthy, current and relevant.
Iron Road primarily works in the B2B sector where we love helping clients uncover their own unique brand story.
Iron Road Ltd - Latest News [Page 7]
Kiwi Retailers Urged: Forget Convenience, Keep Your Promise Instead
Thursday, 10 August 2023, 10:32 am | Convergence
A concerning trend by New Zealand's retailers is to take the easy route and opt for well-known, "convenient” technology stacks—usually American—like WooCommerce, Wix and Shopify; they are generic and frequently don’t allow retailers to fully ... More >>
Is The Famous Kiwi ‘can Do’ Attitude Sabotaging Growth?
Thursday, 27 July 2023, 9:51 am | Smarketing Lab
A Kiwi’s natural tendency to get stuck in is often seen as a positive, but it may also have a darker side because business owners (SMEs) are so busy doing, that they don't see the train coming. Assia Salikhova, the Managing Director of Wellington ... More >>
Hybrid Shopping The Future But Human Element At Risk
Wednesday, 28 June 2023, 9:23 am | Convergence
The future of retailing is unfolding, and it’s hybrid—a combination of online shopping and in-person—and Kiwi retailers need to adapt fast and implement a multi-channel buying experience to remain relevant in the marketplace. Mark Presnell, the CEO of ... More >>
Times For Retailers May Be Tough, But That’s No Excuse For Cutting Staff
Tuesday, 30 May 2023, 9:17 am | Convergence
There’s no question that Kiwi retailers are struggling with reports that almost half did not achieve their sales targets in the first quarter of 2023, and while some may be pondering cutting staff—if they haven’t already—but that would ... More >>
Threat Of Downturn Must Shift Attention To Loyalty
Tuesday, 28 March 2023, 4:31 pm | Convergence
Rising interest rates, a recession on the horizon and high levels of inflation combined, make for a perfect storm that will put huge pressure on retailers already under strain after the pandemic, unless they get better at retaining customers through loyalty ... More >>
Kiwi Retailers Returns Processes Frustrating Customers And Losing Money
Friday, 10 February 2023, 10:13 am | Convergence
With 30 per cent of all products purchased online likely to be 'comebacks', the returns process continues to be an underestimated cost to retailers--many do not know the number of returns or resulting losses--and a source of frustration for Kiwi ... More >>
New Zealand’s eCommerce Sector Failing The Customer Experience
Wednesday, 4 January 2023, 12:44 pm | Convergence
A New Zealand eCommerce expert is worried that the art of retail may be become lost to the cookie cutter approach currently dominating local online shopping sites. Mark Presnell, managing director of eCommerce Integration Specialists Convergence—a ... More >>
Online Retailers Urged: Don’t Make Gift Returns A Nightmare This Christmas
Thursday, 8 December 2022, 10:44 am | Convergence
One of the most important ways an online retailer can make themselves more attractive to shoppers looking online for Christmas gifts this year is to provide a strong returns process to build trust and confidence with consumers. Mark Presnell, managing director ... More >>
Kiwi Online Shopping Companies Failing People With Disabilities?
Thursday, 20 October 2022, 9:35 am | Convergence
Too few of New Zealand’s e-commerce sites meet even the basic accessibility standards for internet users with disabilities and it’s vital the local online shopping outlets move quickly to rectify this or risk getting left behind. Managing director of eCommerce ... More >>
Kiwi Dyslexia Podcaster Attracting Global Attention
Tuesday, 21 June 2022, 10:12 am | Truth About Dyslexia
For some it is a secret, others are oblivious and for most there is the fear of being ‘judged’ – of being deemed unemployable – but one Kiwi is bringing the hidden problem of dyslexia to the world via the podcast Truth About Dyslexia ... More >>
A Look Back In Time
Friday, 2 October 2020, 11:16 am | Crossgate Capital
“Not all cryptocurrencies are created equal, which is evident when you look at the cryptocurrencies which dominated the leader board in 2013” says Clive Jimmieson of Crossgate Capital – New Zealand’s first regulated share offer in a company ... More >>
NZ Audiology Expert Supports Publication On Treating Adult Hearing Loss With Cochlear Implant
Saturday, 29 August 2020, 7:27 am | Convergence
The first ever global consensus on the use of cochlear implants for the management of adults living with hearing loss was published today in Jama Otolaryngology.1 The paper was authored by a new panel, including 31 hearing experts from surgical and ... More >>
Bitcoin Daily
Monday, 13 July 2020, 6:10 am | Crossgate Capital
“Blockchain technology and cryptocurrency are continuing to making the case to play major roles both now and in the future”, says Clive Jimmieson of Crossgate Capital – New Zealand’s first regulated share offer in a company investing in ... More >>
New Zealand's First Fully Online High School Provides Support To Ministry Of Education
Friday, 3 April 2020, 8:46 am | Convergence
The nature of traditional schooling in New Zealand has drastically shifted, as schools and teachers scramble to navigate their new reality amid Covid-19. With the benefit of close to $10 million of investment and two years planning and testing, Crimson More >>
Merger will see Christchurch company expand its global range
Friday, 4 October 2019, 8:44 am | Convergence
Christchurch-based exporter Garra International will merge with global trading company KIT International creating a joint venture, with a combined turnover in excess of NZ$350 million taking New Zealand and international primary produce to the world. More >>
Council support for water scheme
Tuesday, 27 February 2018, 10:43 am | Convergence
The management team and farmer-shareholders behind a regional irrigation scheme centred on the Hawarden and Waikari communities have renewed confidence in the future of the scheme with the announcement of early support from Hurunui District Council ... More >>
CERA: Alleged Conflicts of Interest Inquiry
Tuesday, 11 April 2017, 3:45 pm | Iron Road Ltd
We note in the Final Report by Michael Heron QC – following the “Allegations of Conflicts of Interest Inquiry” for the States Services commissioner – that: More >>
'High Priestess of Health & Beauty' Dies in Canterbury Home
Monday, 28 November 2016, 1:04 pm | Convergence
Award-winning writer, broadcaster and teacher Leslie Kenton wrote more than 40 books on health, beauty and personal development – many of them bestsellers. She conceived the original Origins skincare product range for Estée Lauder, was a consultant to ... More >>
Hurunui Water Project Moving Forward
Friday, 9 September 2016, 12:20 pm | Convergence
Hurunui Water Project’s recent fund-raising drive has been successful, allowing the project to proceed with its next phase to bring the $180million scheme closer to construction. More >>
Investment Announced for ‘Brilliant Curriculum’ School
Wednesday, 4 May 2016, 3:43 pm | Convergence
The founder of one of New Zealand’s most globally successful outdoors companies, Macpac, today announced the Holistic Education Trust’s development of a new $2.5 million land site for independent school Seven Oaks. More >>
