Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 2]
Parrot Analytics’ Data And Insights Help Inform YouTube And Google TV Programming
Tuesday, 10 August 2021, 5:21 am | Parrot Analytics
Los Angeles (August 9, 2021) YouTube and Google TV have incorporated Parrot Analytics’ global audience demand data and entertainment consulting services to help make insight-driven content decisions. Parrot Analytics’ industry-leading data products provide near ... More >>
Parrot Analytics: ViacomCBS Licensing Strategy Selling Paramount+ Short
Friday, 6 August 2021, 5:38 am | Parrot Analytics
As ViacomCBS releases its latest earnings report, Parrot Analytics has found that the high US audience demand for ViacomCBS content is not being correctly leveraged to set up Paramount+ for success, and that ViacomCBS is propping up the demand of ... More >>
Warner Bros Discovery Combined Corporate Demand Share Set To Rival Disney [Parrot Analytics]
Wednesday, 4 August 2021, 5:56 am | Parrot Analytics
As Discovery Inc reports their latest earnings, Parrot Analytics has found Discovery+ to be in a very strong position in the US streaming market when it comes to demand for both on platform and exclusive licensed content, a key driver of subscribers ... More >>
Comcast Earnings: Peacock's Library Demand Strong, Originals Fall Short [Parrot Analytics]
Friday, 30 July 2021, 5:55 am | Parrot Analytics
As Peacock’s Olympic coverage debuts a year later than originally scheduled, Parrot Analytics has analyzed its performance in the US streaming market, revealing relatively strong demand for the Peacock catalog, but tepid demand for Peacock Originals. Peacock’s ... More >>
Ted Lasso's Season Two Debut Is No Joke For Apple TV+ [Parrot Analytics]
Wednesday, 28 July 2021, 5:55 am | Parrot Analytics
In an era of TV dominated by anti-heroes, post-apocalyptic wastelands and misbehaving leads, Apple TV+’s Ted Lasso is proving that positivity and optimism can pay off with massive audience demand. Just ahead of Apple’s upcoming earnings report, season ... More >>
Parrot Analytics: Netflix Demand Share Falls To Record Lows, Below 50% Globally For First Time Ever
Wednesday, 21 July 2021, 5:55 am | Parrot Analytics
As Netflix prepares to announce its latest round of earnings, Parrot Analytics data reveals the streaming giant’s share of digital original audience demand has sunk to record lows, dropping to 48.3% globally and just 46% in the US in Q2 2021. This ... More >>
2021 Major Emmy Nominees Most In-Demand Of Streaming Era [Parrot Analytics]
Thursday, 15 July 2021, 6:17 am | Parrot Analytics
If it feels like the Emmys have a more populist lean each year, it’s because they do, as new Parrot Analytics data reveals. The average US audience demand for TV series nominated for 5 or more major Emmys has grown 65.5% in the last half decade - from ... More >>
STARZ Original Content Tops The Field In Average Demand Per Show [Parrot Analytics]
Tuesday, 29 June 2021, 6:26 am | Parrot Analytics
Parrot Analytics finds STARZ’s premium programming delivers highest hit rate with most in-demand series domestically and internationally Parrot Analytics taps into global audience demand for rapid growth of STARZ platform. Los Angeles (June 28, ... More >>
Loki Rockets To #1 In Global Demand Faster Than Previous Disney+ Marvel Series [Parrot Analytics]
Tuesday, 22 June 2021, 6:31 am | Parrot Analytics
The God of Mischief has outfoxed his Marvel Universe contemporaries yet again. Disney+’s Loki became the most in-demand TV series in the world across all platforms just seven days after launching, a faster rise to the top than its sister Marvel series The ... More >>
As Loki Premieres, Parrot Analytics Finds Disney+ Marvel Series Most In-Demand New Shows Of 2021
Thursday, 10 June 2021, 6:27 am | Parrot Analytics
With Loki debuting today, Parrot Analytics has analyzed the most in-demand new TV series with American audiences so far in 2021, and found its preceding Marvel Disney+ series are at the top of the list. WandaVision and The Falcon And The Winter Soldier ... More >>
'Friends' Demand Skyrockets Around The World Ahead Of 'Friends: The Reunion' [Parrot Analytics]
Friday, 28 May 2021, 6:33 am | Parrot Analytics
Thursday’s Friends: The Reunion special on HBO Max has caused US and worldwide demand for Friends to rapidly surge as excitement grows for the highly anticipated new content. On the last day for which we have data, Friends was the fourth most ... More >>
Analysis: WarnerMedia-Discovery Poised To Challenge Disney For Audience Demand Supremacy [Parrot Analytics]
Tuesday, 25 May 2021, 6:01 am | Parrot Analytics
As the dust settles on the year’s biggest media merger news, Parrot Analytics has taken a look at how the future WarnerMedia-Discovery combined company will stack up against the competition in the race for audience demand and consumer attention. ... More >>
DIS Q1 Earnings: Disney+ US Audience Demand Share At 4%, Hulu At 23% [Parrot Analytics]
Friday, 14 May 2021, 6:26 am | Parrot Analytics
As Walt Disney reports its first quarter earnings today, I'm pleased to share with you our topline SVOD and industry commentary, as well as specific charts that point to Disney's streaming success: Disney+ Originals drove demand share in Q1, pointing ... More >>
'SNL' Global Demand Skyrockets After Elon Musk Hosted - Parrot Analytics
Wednesday, 12 May 2021, 6:34 am | Parrot Analytics
Elon Musk’s unconventional appearance as the host of Saturday Night Live paid dividends for NBC, bumping SNL up to the most in-demand TV show in the US across all platforms on Sunday, May 9, and propelling global demand for the show to new ... More >>
Rebranding To Paramount+ Has Not Yet Changed CBS All Access’ Standing As A Medium-sized Player In The US SVOD Market
Friday, 7 May 2021, 6:12 am | Parrot Analytics
Insights about Paramount+ CBS’s library of content and the high-demand Star Trek digital original series inherited from CBS All Access give Paramount+ a reasonable mid-level position in the US SVOD market. The Paramount+ US SVOD demand share of ... More >>
Netflix Global Demand Share Hits Record Low, US Below 50% In Q1 2021
Wednesday, 21 April 2021, 5:49 am | Parrot Analytics
As Netflix prepares to release its latest earnings report, Parrot Analytics has unveiled new data highlighting an increasingly competitive international streaming market, with new platforms gaining demand share at the expense of Netflix. Netflix ... More >>
'The Crown' Surges In Audience Demand Following Prince Philip's Death (Parrot Analytics)
Friday, 16 April 2021, 5:56 am | Parrot Analytics
While debate rages about the accuracy of Prince Philip’s portrayal in Netflix’s smash hit The Crown , there is no doubt about how his recent death has impacted global audience demand for the series. In the days immediately following Prince Philip’s ... More >>
Parrot Analytics: 2020 Global TV Demand Report Reveals Rise Of Netflix Competitors
Wednesday, 17 March 2021, 7:10 am | Parrot Analytics
Parrot Analytics’ GLOBAL TV DEMAND REPORT FINDS NETFLIX CAPTURED 53.5% OF WORLDWIDE DEMAND FOR DIGITAL ORIGINAL SERIES IN 2020 Netflix demand share on the decline as Disney+, Apple TV+, HBO Max and more make their mark on the industry Los Angeles: ... More >>
Assessing Paramount+ Demand Ahead Of Launch
Saturday, 6 March 2021, 5:08 pm | Parrot Analytics
Ahead of the Paramount+ launch on Thursday, Parrot Analytics has analyzed where the platform will stack up against its competitors based on demand for its original series, demand for the established TV franchises it plans to expand on, and demand ... More >>
Global TV Demand Awards: Virtual Festival
Tuesday, 2 February 2021, 7:45 am | Parrot Analytics
Parrot Analytics to host week-long Virtual Festival honoring the top TV shows in the world, releasing 10 videos interviewing the talent, creators, and executives who created 2020’s most popular TV shows February 1, 2021 01:00 PM Eastern Daylight ... More >>
