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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 2]
Audience Demand For Travis Kelce Soars To New Heights Following Taylor Swift Appearance [Parrot Analytics]
Friday, 29 September 2023, 6:23 am | Parrot Analytics
Taylor Swift’s attendance at last Sunday’s Kansas City Chiefs game set the internet on fire, and launched her presumed love interest Travis Kelce into newfound stardom with US and global audiences. On Sunday, September 24, Travis Kelce was 171.11x more ... More >>
Parrot Analytics Partners With GWR To Reveal Most In-demand TV Shows & Talent In GUINNESS WORLD RECORDS 2024
Thursday, 21 September 2023, 5:58 am | Parrot Analytics
Latest edition of best-selling annual out now includes record-breaking shows such as “House of the Dragon” on HBO Max, “The Boys” on Amazon Prime Video, and “Formula 1: Drive To Survive” on Netflix. Los Angeles (September 20, 2023) - ... More >>
Apple TV+ And Paramount+ Stand Out In Original Hits Batting Average [Parrot Analytics]
Thursday, 14 September 2023, 6:15 am | Parrot Analytics
New Parrot Analytics data reveals which of the major streamers have the top batting average when it comes to delivering hits with their original content. So far in 2023 (Jan 1-Aug 26), Apple TV+ stands out with both US and global audiences in terms of having the ... More >>
Anuvu Partners With Parrot Analytics To Enhance Data-Driven Content Curation
Wednesday, 13 September 2023, 5:53 am | Parrot Analytics
Anuvu clients can now make even more informed content decisions based on audience demand and demographic data from the leader in global entertainment analytics. LOS ANGELES, September 12, 2023 – Anuvu, the leading provider of high-speed connectivity ... More >>
Hulu Originals On A Hot Streak, But Could That Hurt Disney's Bottom Line? [Parrot Analytics]
Friday, 25 August 2023, 6:34 am | Parrot Analytics
Hulu is having a certifiable moment with a string of exceptionally in-demand original series in recent weeks. New seasons of The Bear , Only Murders in the Building , and the rebooted Futurama have all debuted in the top 0.2% of TV series across ... More >>
Disney Earnings: Hulu Buoys Streaming Demand As Disney+ Slips [Parrot Analytics]
Thursday, 10 August 2023, 6:50 am | Parrot Analytics
Disney wraps up the latest cycle of media earnings in the wake of CEO Bob Iger suggesting the company’s linear assets are up for sale. Disney is still the market leader in corporate demand share, a good sign for longterm streaming health and short-term ... More >>
Paramount Global Earnings: Can Yellowstone And NFL Power CBS Through Strikes? [Parrot Analytics]
Tuesday, 8 August 2023, 7:02 am | Parrot Analytics
Paramount Global saw increases in demand for Paramount+ content in Q2 2023, but the company must get creative with all of its entertainment assets in order to stand out during the dual WGA and SAG-AFTRA strikes. Flagship streamer Paramount+ continues ... More >>
Warner Bros. Library And Discovery Reality Programming To Lift WBD During Strikes [Parrot Analytics]
Friday, 4 August 2023, 6:21 am | Parrot Analytics
Warner Bros. Discovery is well positioned to retain audience attention as Hollywood’s labor strikes prolong into the late summer and beyond. Parrot Analytics finds Warner Bros. Discovery is the number two conglomerate in corporate demand share, meaning ... More >>
Apple Earnings: Can Messi Sustain Apple TV+ Momentum As Strikes Prolong? [Parrot Analytics]
Thursday, 3 August 2023, 6:47 am | Parrot Analytics
Apple’s Thursday earnings report is unlikely to reveal much about its services sector, so Parrot Analytics has broken out Apple TV+’s performance during the latest quarter. Led by the third season of Ted Lasso , as well as breakout hit Silo , Apple ... More >>
Comcast Earnings: Peacock Must Leverage Bravo And The NFL As Strikes Prolong [Parrot Analytics]
Friday, 28 July 2023, 5:41 am | Parrot Analytics
Comcast reports earnings Thursday amidst a Hollywood labor shutdown and growing questions about the future of streaming and entertainment, with NBCUniversal among the final legacy media companies competing for audiences and relevance. NBCUniversal’s ... More >>
‘Barbenheimer’ Audience Data Reveals Parallel Talent Demand Growth And Opposing Demographics [Parrot Analytics]
Friday, 21 July 2023, 6:30 am | Parrot Analytics
With Warner Bros.’ Barbie and Universal’s Oppenheimer set to debut on Friday, Parrot Analytics has assessed the global demand for talent and audience demographics data for each film. The two movies, from diametrically opposing genres, ... More >>
Netflix Earnings: Will New Business Models Make Up For Shrinking Demand Share? [Parrot Analytics]
Thursday, 20 July 2023, 6:06 am | Parrot Analytics
12 months ago, Netflix’s value was plummeting amid shrinking subscriber counts, fundamental business models being called into question, and mounting competition. Flash forward to July 2023 and Netflix’s stock is up over 50% this year, in the ... More >>
Ryan Murphy’s Netflix Originals Have Generated $341M Of Revenue Globally - Is It Enough To Justify His $300M Contract?
Saturday, 8 July 2023, 5:55 am | Parrot Analytics
As of Q1 2023, Parrot Analytics’ Content Valuation System estimates that the impact of Ryan Murphy’s work for the streamer has been a $341M contribution to the platform’s global revenue. This number considers the cumulative contribution of Netflix original ... More >>
Avalon Leverages Parrot Analytics’ Content Valuation To Inform Negotiations
Friday, 2 June 2023, 7:13 am | Parrot Analytics
Avalon, the multi-award-winning talent management, television production and live promotion group, is collaborating with Parrot Analytics, the entertainment industry’s leading global audience analytics and content valuation firm, benefiting from Parrot’s ... More >>
New Producer Package Empowers Entertainment Creatives With Actionable Content Valuation Insights
Thursday, 1 June 2023, 10:05 am | Parrot Analytics
Los Angeles, May 31, 2023 – Parrot Analytics, the leading global entertainment analytics company, is proud to announce the launch of its new Producer Package. The new offering is aimed at helping producers, showrunners, and production companies ... More >>
Jaime Otero Joins Parrot Analytics As Company Gears Up Its Global Expansion And Content Valuation Rollout
Tuesday, 16 May 2023, 8:02 am | Parrot Analytics
As Parrot Analytics continues to expand globally, successfully rolling out its content valuation system, the company is excited to announce the appointment of Jaime Otero as the new Vice President of Partnerships. Jaime's extensive experience and proven ... More >>
Parrot Analytics Paramount Global Earnings Note: Q1 2023
Saturday, 13 May 2023, 6:50 pm | Parrot Analytics
Paramount Global continues to face the same fundamental issues as its fellow legacy media conglomerates: how to balance declining but still profitable linear businesses with scaling a flagship streaming service that is deep in the red. In terms of demand ... More >>
Analysis And Expectations For Disney's Q2 2023 Earnings Report
Wednesday, 10 May 2023, 5:43 pm | Parrot Analytics
Coming off its first-ever quarterly subscriber loss, Disney+ will be under the microscope when The Walt Disney Company and CEO Bob Iger report Q2 2023 earnings tomorrow. But that isn’t the only obstacle facing the Magic Kingdom in 2023 and beyond. Disney ... More >>
Parrot Analytics Warner Bros. Discovery Earnings Note: Q1 2023
Saturday, 6 May 2023, 11:21 am | Parrot Analytics
Warner Bros. Discovery reports earnings Friday morning, looking to tout its upcoming ‘Max’ platform in the midst of a writer’s strike, heavy debt load, and continued macroeconomic headwinds. The company’s path to long term viability lies in executing ... More >>
Parrot Analytics: Comcast Earnings Note: Q1 2023
Friday, 28 April 2023, 5:30 am | Parrot Analytics
While all eyes will be on the fallout of ex-NBCUniversal CEO Jeff Shell’s abrupt departure, Parrot Analytics has analyzed where NBCUniversal and Peacock stand in the fight for consumer attention. By several metrics, Peacock had its best quarter ... More >>
