Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 2]
AT&T Earnings: ‘Peacemaker’ And ‘Euphoria’ Maintain HBO Max’s 2021 Momentum Heading Into 2022 [Parrot Analytics]
Thursday, 27 January 2022, 7:01 am | Parrot Analytics
As AT&T reports earnings while waiting to finalize the sale of WarnerMedia to Discovery, Inc., global and US demand for HBO branded originals are surging, following a high growth 2021 for the HBO Max platform. HBO Max’s Peacemaker was the top digital ... More >>
'Attack On Titan' And 'Squid Game' Win Big At 4th Annual Global TV Demand Awards [Parrot Analytics]
Wednesday, 26 January 2022, 6:57 am | Parrot Analytics
Anime and Asian series dominate 4th Annual Global TV Demand Awards, highlighting industry and consumer trends towards international content Japan’s Attack on Titan named most in-demand TV show in the world in 2021, Korea’s Squid Game ... More >>
Netflix Originals Dominate Q4, But HBO Max, Disney+, And Apple TV+ Cut Into Netflix's Market Share [Parrot Analytics]
Friday, 21 January 2022, 7:00 am | Parrot Analytics
Netflix’s global and US digital original demand shares hit record lows yet again in Q4 2021, although the resurgence of its international original content - led by Squid Game and La Casa De Papel - helped keep the losses much smaller than in previous ... More >>
Carson Daly, Martin Kove, And Ryan Eggold Headline Parrot Analytics 2022 Global TV Demand Awards: Virtual Festival
Tuesday, 11 January 2022, 6:51 am | Parrot Analytics
The Voice ’s Carson Daly, Cobra Kai ’s Martin Kove, and New Amsterdam ’s Ryan Eggold headline Parrot Analytics 2022 Global TV Demand Awards: Virtual Festival Behind-the-scenes leaders of The Voice (Audrey Morrissey), Mare of Easttown (Mark Roybal), YOU (Sera ... More >>
Zendaya And The Spider-Men Swing To Top Of Talent Demand Charts Following ‘No Way Home’ Debut [Parrot Analytics]
Thursday, 23 December 2021, 6:38 am | Parrot Analytics
As you know by now, Spider-Man: No Way Home is the biggest blockbuster of the pandemic era, with one of the most successful opening weekends in box office history. Just as the movie has been a boon to Disney’s bottom line, its success has directly ... More >>
Dramatic F1 Finale Vaults Verstappen To Most In-Demand Athlete Worldwide [Parrot Analytics]
Thursday, 16 December 2021, 6:41 am | Parrot Analytics
After overtaking seven time champion Lewis Hamilton on the final lap of the Abu Dhabi Grand Prix to win his first Formula One World Championship, Max Verstappen has become the most in-demand athlete in the world. On Sunday, December 12, Verstappen ... More >>
'La Casa De Papel (Money Heist)' Ends On A High Note, Bowing At The Right Time [Parrot Analytics]
Thursday, 9 December 2021, 8:09 pm | Parrot Analytics
Netflix’s global sensation La Casa De Papel (aka Money Heist ) is going out with a bang. The Spanish heist thriller has been the most in-demand TV show in the world from December 1-5, and has been 110.4x more in-demand than the average show worldwide ... More >>
Demand For Hailee Steinfeld Hits New Heights With Massive Audiences From ‘Arcane’ And ‘Hawkeye’ [Parrot Analytics]
Friday, 3 December 2021, 7:14 am | Parrot Analytics
Hailee Steinfeld is rocketing up the US Talent Demand charts, and has been the second most in-demand actor with US audiences for the last seven days. This has followed her staring in an eclectic trio of highly successful streaming series that have debuted ... More >>
Canadian Content Among Most In-demand Non-US Content With Global Audiences
Thursday, 2 December 2021, 6:58 am | Parrot Analytics
Canada Media Fund renews partnership with Parrot Analytics to track domestic and international demand for Canadian content Los Angeles/Toronto, December 1, 2021 - Canadian TV series accounted for 5.2% of the demand share for all non-US content ... More >>
'The Wheel Of Time' And 'Hawkeye' Trade Top Spot In Worldwide Audience Demand Race [Parrot Analytics]
Wednesday, 1 December 2021, 7:19 am | Parrot Analytics
Amazon Prime Video’s well publicized attempt at “the next Game of Thrones ” and Disney+’s latest Marvel series are in a heated battle to become the world’s most in-demand TV series across all platforms. For the time period November 19-27, ... More >>
‘Arcane’ Skyrockets In Global Demand, Highlighting Netflix Gaming Strategy [Parrot Analytics]
Thursday, 25 November 2021, 6:51 am | Parrot Analytics
Netflix’s Arcane , a League of Legends prequel, is the streaming giant’s latest video game adaptation to take the world by storm, lending credence to Netflix’s long term gaming strategy and highlighting the success of their partnership with ... More >>
‘The Wheel Of Time’ Outpaced ‘The Witcher’ In Pre-release Demand [Parrot Analytics]
Saturday, 20 November 2021, 7:16 pm | Parrot Analytics
Amazon Prime Video’s highly anticipated fantasy adaptation The Wheel of Time is tracking ahead of other recent fantasy series and Prime Video Original hits in global pre-release demand. Global pre-release demand for The Wheel of Time was 13.5% higher ... More >>
Parrot Analytics Reveals Finalists For Fourth Annual Global TV Demand Awards
Thursday, 18 November 2021, 6:54 am | Parrot Analytics
4th Annual Global TV Demand Awards from Parrot Analytics format and finalists revealed – Virtual Festival honoring Industry Revolutionaries to be held February 1-3, 2022 Finalists for most in-demand shows, platform, and talent of 2021 announced for 20 ... More >>
Disney Leads Corporate Demand Share As Disney+ Moves Into Second Place For Original Content [Parrot Analytics]
Thursday, 11 November 2021, 6:32 am | Parrot Analytics
As Disney reports its latest round of earnings, Parrot Analytics has found that despite an expected downturn in subscriber growth for Disney+ and Hulu, the company remains at or near the top of the industry in many key demand data metrics: The Walt ... More >>
ViacomCBS Licensing Strategy Continues To Sell Streaming Ambitions Short [Parrot Analytics]
Friday, 5 November 2021, 6:28 am | Parrot Analytics
As ViacomCBS reports its latest earnings, Parrot Analytics has found that the company possesses a fundamentally sound collection of content and IP to be a major player in the streaming era, a primary goal for President and CEO Bob Bakish. The problem ... More >>
Comcast Earnings: NBC Brand Props Up NBCUniversal Corporate Demand Share, Peacock Lags In Streaming Competition
Friday, 29 October 2021, 6:41 am | Parrot Analytics
As Comcast reports its latest quarterly earnings, Parrot Analytics has revealed how NBCUniversal and its various subsidiaries stack up in the battle for consumer attention. When looking at Originals Demand Share, NBC content fares quite well, ... More >>
AT&T Earnings: Demand Data Bodes Well For HBO Max International Expansion, WarnerMedia-Discovery Set To Challenge Disney
Friday, 22 October 2021, 6:48 am | Parrot Analytics
As AT&T reports earnings, Parrot Analytics has analyzed how various WarnerMedia properties fare in the competition for demand share with US and global audiences, with the goal of assessing how the future Warner Bros Discovery conglomerate will ... More >>
Despite "Squid Game" Netflix Q3 Demand Share Hits New Low [Parrot Analytics]
Wednesday, 20 October 2021, 6:27 am | Parrot Analytics
For the third straight quarter, Netflix’s share of global and US demand for digital originals has hit a record low, down to 45.8% globally, and 43.7% in the US. In Q2 2021, Netflix was at 48.3% globally, and 46% in the US. The total global demand for ... More >>
Netflix Strikes Back With 'Squid Game' And 'Sex Education' [Parrot Analytics]
Wednesday, 29 September 2021, 6:51 am | Parrot Analytics
The first half of Netflix’s 2021 has featured consistently record low digital original demand shares each quarter and subscriber losses in the US and Canada, but a string of September releases has brought global audiences back to Netflix Originals ... More >>
Ryff Announces Partnership With Parrot Analytics To Precisely Target Viewers Based On Their Interests
Friday, 24 September 2021, 5:45 am | Parrot Analytics
Ryff Announces Partnership with Parrot Analytics to Precisely Target Global Sports, TV & Film Viewers Based On Their Interests Parrot Analytics’ global audience demand and brand affinity datasets will eliminate irrelevant or unsuitable product ... More >>
