Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 2]
Announcing Host & Presenters for Global TV Demand Awards
Friday, 13 December 2019, 8:15 am | Parrot Analytics
LOS ANGELES, CA – December 12, 2019 Parrot Analytics has signed TV personality/style expert/author Carson Kressley to host the 2nd Annual Global TV Demand Awards on January 21 at NATPE: Miami. Joining Mr. Kressley as presenters will be actors Martin Kove ... More >>
'The Mandalorian' is the Most In-Demand Show in the World
Wednesday, 4 December 2019, 9:13 am | Parrot Analytics
LOS ANGELES, CA – December 3, 2019 – Disney+’s original series The Mandalorian has made the jump to hyperspace, leaving the competition far, far away. Last week, the series became the most in-demand series in the U.S. . This week, the Star Wars ... More >>
Parrot Analytics to host 2nd annual Global TV Demand Awards
Monday, 2 December 2019, 9:51 am | Parrot Analytics
LOS ANGELES, CA – July 17, 2019 – At a private industry event held in Los Angeles today, leading data analytics company Parrot Analytics announced that it will once again host the Global TV Demand Awards, recognizing the most in-demand TV series ... More >>
Parrot Analytics partners with Guinness World Records™
Friday, 29 November 2019, 1:00 pm | Parrot Analytics
LOS ANGELES (May 1, 2019) – Parrot Analytics, the leading TV content analytics firm specializing in global audience demand measurement, has partnered with GUINNESS WORLD RECORDS to chart the unprecedented demand for the premiere of the eighth and ... More >>
Parrot Analytics partners with Mexico’s Dopamine
Tuesday, 26 November 2019, 3:05 pm | Parrot Analytics
LOS ANGELES, CA – July 30, 2019 – Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its global demand datasets and anal-yses, has partnered with Mexico’s innovative development and ... More >>
Canadian content has highest global travelability
Tuesday, 26 November 2019, 8:52 am | Parrot Analytics
LOS ANGELES/TORONTO – September 18, 2019 – Television content produced or co-produced in Canada has the highest rate of global travelability, the ability for local content to attract audience demand outside of the country where it was originally produced ... More >>
Guinness World Records™ 2020 unveils most in-demand TV shows
Monday, 25 November 2019, 4:50 pm | Parrot Analytics
NEW 2020 Edition features popular shows such as Game of Thrones , Stranger Things , and Riverdale More >>
Parrot Analytics names Stephanie Allen Partnerships Director
Monday, 25 November 2019, 4:48 pm | Parrot Analytics
Formerly at Reddit, Buzzfeed, Tumblr, Facebook, and Google, Allen will help media companies and brands navigate the attention economy via Parrot Analytics’ global demand insights. More >>
Parrot Analytics to recognize 2019’s most popular shows
Tuesday, 5 November 2019, 9:24 am | Parrot Analytics
MIPCOM: Cannes, France: October 15, 2019 – At an event held today during the MIPCOM global TV conference, leading data analytics company Parrot Analytics gave attendees a sneak peek of the most in-demand shows of 2019 so far. Parrot Analytics will host ... More >>
Parrot Analytics names Steven G. Partnerships Director, Asia
Monday, 4 November 2019, 4:32 pm | Parrot Analytics
LOS ANGELES, CA – October 7, 2019 – Parrot Analytics, a leading content demand analytics company that specializes in optimizing TV industry workflows through its global demand data and analysis, has named Steven Gilfeather to the newly created ... More >>
Parrot Analytics partners with Spain’s Mediacrest
Monday, 4 November 2019, 1:44 pm | Parrot Analytics
Utilizing Parrot Analytics’ demand data and analysis, Mediacrest will initially focus on its new series Time Hunter and El Clásico debuting at MIPCOM. More >>
Demand for Apple TV+ originals is well above average
Friday, 1 November 2019, 1:17 pm | Parrot Analytics
Los Angeles: October 31, 2019 – Leading up to the highly anticipated debut of Apple TV+ this Friday, November 1, Parrot Analytics is tracking pre-release demand for the new streamer’s original series, including See, For All Mankind, Dickinson ... More >>
Parrot Analytics to provide audience insights for TVNZ
Monday, 8 October 2018, 12:49 pm | Parrot Analytics
Television New Zealand (TVNZ) has signed with Parrot Analytics, the leading global big data analytics firm specialising in audience demand measurement worldwide, to gain a better understanding of the New Zealand content landscape. More >>
