Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 2]
Demand for Apple TV+ originals is well above average
Friday, 1 November 2019, 1:17 pm | Parrot Analytics
Los Angeles: October 31, 2019 – Leading up to the highly anticipated debut of Apple TV+ this Friday, November 1, Parrot Analytics is tracking pre-release demand for the new streamer’s original series, including See, For All Mankind, Dickinson ... More >>
Parrot Analytics to provide audience insights for TVNZ
Monday, 8 October 2018, 12:49 pm | Parrot Analytics
Television New Zealand (TVNZ) has signed with Parrot Analytics, the leading global big data analytics firm specialising in audience demand measurement worldwide, to gain a better understanding of the New Zealand content landscape. More >>
