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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 2]
MBC GROUP Strengthens Arabic Content Valuation In MENA Through Partnership With Parrot Analytics
Thursday, 18 April 2024, 9:55 am | Parrot Analytics
MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has announced the renewal of its strategic partnership with Parrot Analytics, the leading content valuation and global entertainment analytics firm. More >>
Touch Inflight Solutions Partners With Parrot Analytics To Deliver Data-Driven Inflight Entertainment Experiences
Wednesday, 17 April 2024, 4:52 am | Parrot Analytics
Touch Inflight and Parrot Analytics partner to predict passenger entertainment preferences, driving satisfaction and loyalty for its airline partners. More >>
Caitlin Clark Surging As March Madness Tips Off [Parrot Analytics]
Friday, 22 March 2024, 5:29 am | Parrot Analytics
Caitlin Clark has been 112.63x more in-demand than the average talent with US audiences. This makes her the third most in-demand athlete, behind only LeBron James (118.7x) and Russell Wilson (115.59x) More >>
Parrot Analytics Streaming Report Card - Q4 2023
Thursday, 21 March 2024, 5:25 am | Parrot Analytics
Parrot Analytics presents the Streaming Report Card on the state of the US streaming industry. The report card is a quarterly recap and analysis of where the biggest players in the industry are sitting, showcasing the link between demand for original ... More >>
Alejandro Rojas And Julia Alexander To Lead Parrot IQ: A Data-Driven Consultancy For Entertainment And Media Companies
Wednesday, 20 March 2024, 5:36 am | Parrot Analytics
New York, March 19, 2024 – Parrot Analytics, the leader in IP valuation and global entertainment analytics, is thrilled to announce the launch of Parrot IQ, its pioneering consultancy arm designed to offer data-backed consulting within the media and entertainment ... More >>
Global And MENA Demand For Non-English Content On The Rise
Friday, 1 March 2024, 4:18 pm | Parrot Analytics
The entertainment landscape is experiencing a major shift in consumer demand, with non-English content taking center stage. This is according to new research from Rise Studios – an entertainment company driving investment in content from regional ... More >>
WBD Earnings: HBO Delays, 'Spulu' & NBA Rights Highlight Pivotal Call
Saturday, 24 February 2024, 9:00 pm | Parrot Analytics
As Warner Bros. Discovery reports its first earnings call of 2024, CEO David Zaslav is grappling with fundamental questions shaping the entire media and entertainment industry's future, such as how to: Leverage premium linear assets to a streaming-first ... More >>
'Masters Of The Air' Takes Off, Lifting Predecessors Higher
Friday, 16 February 2024, 9:23 am | Parrot Analytics
Apple TV+’s Masters of the Air always had big shoes to fill, drawing inevitable comparisons to its iconic forebears — HBO’s Band of Brothers and The Pacific . After roughly a decade in development, the new series finally debuted on Apple ... More >>
Comcast Earnings: Streamer Rises, Studio Soars, But Is NBCUniversal A Buyer Or Seller?
Friday, 26 January 2024, 7:20 am | Parrot Analytics
Comcast enters 2024 with strong momentum for its streaming and studio subsidiaries, but the cable and internet giant has fundamental questions to address when it comes to the future of NBCUniversal. Led by hits like The Super Mario Bros. Movie , Oppenheimer ... More >>
Netflix Earnings: Bigger Moat, Bigger Audience, Bigger Year Ahead?
Wednesday, 24 January 2024, 1:21 pm | Parrot Analytics
In 2023, Netflix expanded its lead over the competition in global subscribers, consistent profitably, and the intangible ability to galvanize audiences in a way no other SVOD can. The company is now well-positioned to further expand its moat as the undisputed ... More >>
Parrot Analytics To Work With ICEX Creative Industries Division In Groundbreaking New Collaboration
Wednesday, 10 January 2024, 10:58 am | Parrot Analytics
Los Angeles & Madrid , January 9, 2024 — ICEX Spain Trade & Investment, whose mission is to promote the internationalization of Spanish companies and the promotion of foreign investment, today announced a new agreement with Parrot Analytics, ... More >>
A Very Parrot Analytics Christmas Movie Deep Dive
Tuesday, 19 December 2023, 6:25 pm | Parrot Analytics
So long Elf , hello Die Hard ? New data from Parrot Analytics suggests American holiday movie tastes are shifting slightly from embracing characters like Buddy the Elf towards those modeled after John McClane. To be clear, the vast majority of supply ... More >>
Adult Animation Data Reveals Demand Growth Far Outpacing Supply
Thursday, 7 December 2023, 9:13 am | Parrot Analytics
It’s no secret that adult animation was one of the few genres to thrive during the difficult backdrops of both the pandemic and the Hollywood labor strikes over the past four years. Parrot Analytics has examined how significantly demand for this ... More >>
Parrot Analytics Streaming Report Card - Q3 2023
Wednesday, 15 November 2023, 9:17 am | Parrot Analytics
With the curtain closed on the final earnings season of 2023, Netflix continued to grow, legacy companies slowed the bleeding in their streaming units, and the Hollywood labor strikes finally came to an end. The growth rate for new streaming original ... More >>
WBD & Disney Earnings: Can Legacy Giants Survive On Their Own?
Thursday, 9 November 2023, 6:58 pm | Parrot Analytics
The two largest companies by corporate demand share report earnings on Wednesday, facing similar fundamental issues heading into 2024 and beyond. Disney and Warner Bros. Discovery (and its predecessors) have diligently followed Wall Street’s shifting ... More >>
Paramount Earnings: Are 'Yellowstone' And 'Star Trek' Enough?
Friday, 3 November 2023, 4:33 pm | Parrot Analytics
Paramount Global has seemingly done everything Wall Street demanded of Hollywood in recent years. It selectively and strategically licensed key titles on the open market while reclaiming others for its own uses, built both a growing FAST service ... More >>
Comcast Earnings: Hulu Deal Looms Large As Roberts Ponders Long Game [Parrot Analytics]
Friday, 27 October 2023, 6:37 am | Parrot Analytics
The biggest immediate question for Comcast’s NBCUniversal is just how much it can wring out of Disney for its 33% stake in Hulu? With negotiations underway, Disney will try to stick to the $27.5B floor for Hulu, while Comcast will hope JPMorgan ... More >>
Netflix Earnings: Licensing Strategy Increases On-Platform Demand As Strikes Impact Originals [Parrot Analytics]
Thursday, 19 October 2023, 6:20 am | Parrot Analytics
Netflix kicks off the final media earnings cycle of 2023 in a position of strength compared to its competition, but with major questions regarding the value of its prodigious library and how it contributes to future growth in a more challenged marketplace. ... More >>
6th Annual Global Demand Awards Format & Finalists Announced: Celebrating Global Discovery of Exceptional Entertainment
Wednesday, 18 October 2023, 6:25 am | Parrot Analytics
Los Angeles (October 17, 2023) - Parrot Analytics announced the next edition of its annual awards show marking the 6th annual Global Demand Awards, which recognize the world’s most in-demand TV series, movies, and talent for the year 2023. The ... More >>
Audience Demand For Travis Kelce Soars To New Heights Following Taylor Swift Appearance [Parrot Analytics]
Friday, 29 September 2023, 6:23 am | Parrot Analytics
Taylor Swift’s attendance at last Sunday’s Kansas City Chiefs game set the internet on fire, and launched her presumed love interest Travis Kelce into newfound stardom with US and global audiences. On Sunday, September 24, Travis Kelce was 171.11x more ... More >>
