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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 3]
WBD Earnings: HBO Delays, 'Spulu' & NBA Rights Highlight Pivotal Call
Saturday, 24 February 2024, 9:00 pm | Parrot Analytics
As Warner Bros. Discovery reports its first earnings call of 2024, CEO David Zaslav is grappling with fundamental questions shaping the entire media and entertainment industry's future, such as how to: Leverage premium linear assets to a streaming-first ... More >>
'Masters Of The Air' Takes Off, Lifting Predecessors Higher
Friday, 16 February 2024, 9:23 am | Parrot Analytics
Apple TV+’s Masters of the Air always had big shoes to fill, drawing inevitable comparisons to its iconic forebears — HBO’s Band of Brothers and The Pacific . After roughly a decade in development, the new series finally debuted on Apple ... More >>
Comcast Earnings: Streamer Rises, Studio Soars, But Is NBCUniversal A Buyer Or Seller?
Friday, 26 January 2024, 7:20 am | Parrot Analytics
Comcast enters 2024 with strong momentum for its streaming and studio subsidiaries, but the cable and internet giant has fundamental questions to address when it comes to the future of NBCUniversal. Led by hits like The Super Mario Bros. Movie , Oppenheimer ... More >>
Netflix Earnings: Bigger Moat, Bigger Audience, Bigger Year Ahead?
Wednesday, 24 January 2024, 1:21 pm | Parrot Analytics
In 2023, Netflix expanded its lead over the competition in global subscribers, consistent profitably, and the intangible ability to galvanize audiences in a way no other SVOD can. The company is now well-positioned to further expand its moat as the undisputed ... More >>
Parrot Analytics To Work With ICEX Creative Industries Division In Groundbreaking New Collaboration
Wednesday, 10 January 2024, 10:58 am | Parrot Analytics
Los Angeles & Madrid , January 9, 2024 — ICEX Spain Trade & Investment, whose mission is to promote the internationalization of Spanish companies and the promotion of foreign investment, today announced a new agreement with Parrot Analytics, ... More >>
A Very Parrot Analytics Christmas Movie Deep Dive
Tuesday, 19 December 2023, 6:25 pm | Parrot Analytics
So long Elf , hello Die Hard ? New data from Parrot Analytics suggests American holiday movie tastes are shifting slightly from embracing characters like Buddy the Elf towards those modeled after John McClane. To be clear, the vast majority of supply ... More >>
Adult Animation Data Reveals Demand Growth Far Outpacing Supply
Thursday, 7 December 2023, 9:13 am | Parrot Analytics
It’s no secret that adult animation was one of the few genres to thrive during the difficult backdrops of both the pandemic and the Hollywood labor strikes over the past four years. Parrot Analytics has examined how significantly demand for this ... More >>
Parrot Analytics Streaming Report Card - Q3 2023
Wednesday, 15 November 2023, 9:17 am | Parrot Analytics
With the curtain closed on the final earnings season of 2023, Netflix continued to grow, legacy companies slowed the bleeding in their streaming units, and the Hollywood labor strikes finally came to an end. The growth rate for new streaming original ... More >>
WBD & Disney Earnings: Can Legacy Giants Survive On Their Own?
Thursday, 9 November 2023, 6:58 pm | Parrot Analytics
The two largest companies by corporate demand share report earnings on Wednesday, facing similar fundamental issues heading into 2024 and beyond. Disney and Warner Bros. Discovery (and its predecessors) have diligently followed Wall Street’s shifting ... More >>
Paramount Earnings: Are 'Yellowstone' And 'Star Trek' Enough?
Friday, 3 November 2023, 4:33 pm | Parrot Analytics
Paramount Global has seemingly done everything Wall Street demanded of Hollywood in recent years. It selectively and strategically licensed key titles on the open market while reclaiming others for its own uses, built both a growing FAST service ... More >>
Comcast Earnings: Hulu Deal Looms Large As Roberts Ponders Long Game [Parrot Analytics]
Friday, 27 October 2023, 6:37 am | Parrot Analytics
The biggest immediate question for Comcast’s NBCUniversal is just how much it can wring out of Disney for its 33% stake in Hulu? With negotiations underway, Disney will try to stick to the $27.5B floor for Hulu, while Comcast will hope JPMorgan ... More >>
Netflix Earnings: Licensing Strategy Increases On-Platform Demand As Strikes Impact Originals [Parrot Analytics]
Thursday, 19 October 2023, 6:20 am | Parrot Analytics
Netflix kicks off the final media earnings cycle of 2023 in a position of strength compared to its competition, but with major questions regarding the value of its prodigious library and how it contributes to future growth in a more challenged marketplace. ... More >>
6th Annual Global Demand Awards Format & Finalists Announced: Celebrating Global Discovery of Exceptional Entertainment
Wednesday, 18 October 2023, 6:25 am | Parrot Analytics
Los Angeles (October 17, 2023) - Parrot Analytics announced the next edition of its annual awards show marking the 6th annual Global Demand Awards, which recognize the world’s most in-demand TV series, movies, and talent for the year 2023. The ... More >>
Audience Demand For Travis Kelce Soars To New Heights Following Taylor Swift Appearance [Parrot Analytics]
Friday, 29 September 2023, 6:23 am | Parrot Analytics
Taylor Swift’s attendance at last Sunday’s Kansas City Chiefs game set the internet on fire, and launched her presumed love interest Travis Kelce into newfound stardom with US and global audiences. On Sunday, September 24, Travis Kelce was 171.11x more ... More >>
Parrot Analytics Partners With GWR To Reveal Most In-demand TV Shows & Talent In GUINNESS WORLD RECORDS 2024
Thursday, 21 September 2023, 5:58 am | Parrot Analytics
Latest edition of best-selling annual out now includes record-breaking shows such as “House of the Dragon” on HBO Max, “The Boys” on Amazon Prime Video, and “Formula 1: Drive To Survive” on Netflix. Los Angeles (September 20, 2023) - ... More >>
Apple TV+ And Paramount+ Stand Out In Original Hits Batting Average [Parrot Analytics]
Thursday, 14 September 2023, 6:15 am | Parrot Analytics
New Parrot Analytics data reveals which of the major streamers have the top batting average when it comes to delivering hits with their original content. So far in 2023 (Jan 1-Aug 26), Apple TV+ stands out with both US and global audiences in terms of having the ... More >>
Anuvu Partners With Parrot Analytics To Enhance Data-Driven Content Curation
Wednesday, 13 September 2023, 5:53 am | Parrot Analytics
Anuvu clients can now make even more informed content decisions based on audience demand and demographic data from the leader in global entertainment analytics. LOS ANGELES, September 12, 2023 – Anuvu, the leading provider of high-speed connectivity ... More >>
Hulu Originals On A Hot Streak, But Could That Hurt Disney's Bottom Line? [Parrot Analytics]
Friday, 25 August 2023, 6:34 am | Parrot Analytics
Hulu is having a certifiable moment with a string of exceptionally in-demand original series in recent weeks. New seasons of The Bear , Only Murders in the Building , and the rebooted Futurama have all debuted in the top 0.2% of TV series across ... More >>
Disney Earnings: Hulu Buoys Streaming Demand As Disney+ Slips [Parrot Analytics]
Thursday, 10 August 2023, 6:50 am | Parrot Analytics
Disney wraps up the latest cycle of media earnings in the wake of CEO Bob Iger suggesting the company’s linear assets are up for sale. Disney is still the market leader in corporate demand share, a good sign for longterm streaming health and short-term ... More >>
Paramount Global Earnings: Can Yellowstone And NFL Power CBS Through Strikes? [Parrot Analytics]
Tuesday, 8 August 2023, 7:02 am | Parrot Analytics
Paramount Global saw increases in demand for Paramount+ content in Q2 2023, but the company must get creative with all of its entertainment assets in order to stand out during the dual WGA and SAG-AFTRA strikes. Flagship streamer Paramount+ continues ... More >>
