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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 3]
Netflix Earnings Note: Q1 2023
Wednesday, 19 April 2023, 6:14 pm | Parrot Analytics
One year after The Great Netflix Correction, with new leadership and old business models now in place, Netflix hopes to set a positive tone for itself and the rest of the industry with its Q1 2023 results. Parrot Analytics data found a mixed bag ... More >>
Can Warner Bros. Discovery Max Out Its Streaming Value? [Parrot Analytics]
Thursday, 13 April 2023, 5:36 am | Parrot Analytics
Roughly one year after merging, Warner Bros. Discovery is finally ready to unveil the conglomerate’s raison d'etre: a streaming service bringing Discovery+ and HBO Max’s content together in a general entertainment platform to rival Netflix and ... More >>
Rise Studios Partners With Parrot Analytics To Drive Data-based Decisions
Thursday, 6 April 2023, 6:31 pm | Parrot Analytics
Rise Studios to utilize Parrot Analytics’ TV Demand product and data analytics team to leverage insights and deliver the right content to the right audiences Dubai, UAE (April 6, 2023) — Rise Studios, a company driving investment in the MENA entertainment ... More >>
Parrot Analytics Streaming Report Card - Q4 2022
Friday, 10 March 2023, 6:42 am | Parrot Analytics
Last year provided volatility in the streaming world, with Wall Street giving the business a reality check that revenue and profits are more important than top-line subscriber growth and endlessly growing content budgets. In response, leading companies ... More >>
WBD Earnings: Zaslav Setting The Pace In 2023 [Parrot Analytics]
Friday, 24 February 2023, 6:14 am | Parrot Analytics
If imitation is the most sincere form of flattery, Warner Bros. Discovery CEO David Zaslav’s competitors are offering him high praise. Disney, Paramount, and NBCUniversal have all begun to copy Zaslav’s once-controversial content optimization strategy ... More >>
Paramount Global Earnings: How To Balance Licensing Vs. SVOD Growth? [Parrot Analytics]
Friday, 17 February 2023, 6:32 am | Parrot Analytics
Paramount Global is a top three player when it comes to Corporate Demand Share with US audiences, but the company’s valuable catalog has yet to translate into a top tier streaming service. Paramount+, now with Showtime, has shown steady ... More >>
Disney Earnings: The Case For Keeping Hulu [Parrot Analytics]
Thursday, 9 February 2023, 6:06 am | Parrot Analytics
Disney reports its first earnings of 2023 with on-again, off-again CEO Bob Iger back in the saddle as the company stands at a fundamental strategic crossroads. Some of the questions facing this century-old institution include: whether to shutter ... More >>
HBO’s Casey Bloys, Peacock’s Kelly Campbell, & The CW’s Brad Schwartz Headline 5th Annual Global Demand Awards
Thursday, 2 February 2023, 6:14 am | Parrot Analytics
Leading industry executives detail decision-making process behind the year’s most in-demand content, and unveil strategies for taking on a challenging 2023 and beyond LOS ANGELES (February 1, 2023) — Parrot Analytics today announced the line-up of ... More >>
Franchise IP Dominates Parrot Analytics’ 5th Annual Global Demand Awards
Wednesday, 1 February 2023, 6:51 am | Parrot Analytics
Stranger Things and Spider-Man: No Way Home take home top honors in TV and Movie categories, while Amazon Prime Video’s The Boys beats out Marvel and DC competition to win Most In-Demand Superhero Series of 2022 LOS ANGELES (January 31, 2023) — ... More >>
Global Demand For Netflix Originals Down 4.1% As Media Earnings Season Kicks Off [Parrot Analytics]
Friday, 20 January 2023, 6:17 am | Parrot Analytics
Netflix will set the tone for the entire entertainment industry’s 2023 when it reports earnings later today. Parrot Analytics data for both Q4 and full year 2022 paints a picture of an incumbent ceding ground to century-old entertainment institutions, ... More >>
Parrot Analytics Partners With University Of Chicago, McGill University, And Duke University
Tuesday, 20 December 2022, 5:30 am | Parrot Analytics
Parrot Analytics Partners With University Of Chicago, McGill University, And Duke University To Study Local Community Impact Of Hit Global Series Los Angeles, CA – December 19, 2023 – Parrot Analytics has joined the University of Chicago, McGill ... More >>
Lionsgate Partners With Parrot Analytics To Expand Global Marketing Capabilities
Thursday, 15 December 2022, 6:12 am | Parrot Analytics
Motion Picture Group taps Parrot Analytics to accelerate marketing innovation, analytics and audience activation in multi-year deal. Los Angeles (December 14, 2022) - Lionsgate’s Motion Picture Group has partnered with Parrot Analytics, the industry’s leading ... More >>
Parrot Analytics Partners With Asharq Network To Power Asharq-Discovery FTA Channel
Wednesday, 23 November 2022, 5:48 am | Parrot Analytics
Global audience demand data to guide content selection for new service to maximize viewership and customer satisfaction Los Angeles, CA – November 22, 2022 – Parrot Analytics, the global leader in audience demand measurement, has partnered with Asharq ... More >>
Parrot Analytics CEO Wared Seger To Present Content Valuation System To iEmmys Board Members
Sunday, 20 November 2022, 5:12 am | Parrot Analytics
New York City (November 18, 2022) – Parrot Analytics is once again featured at the International Academy’s November Board Meeting, which will take place on Monday, November 21. Parrot Analytics CEO Wared Seger will address the Academy’s Board, ... More >>
5th Annual Global Demand Awards Format And Finalists Announced: Celebrating Exceptional Entertainment
Thursday, 17 November 2022, 2:47 pm | Parrot Analytics
Los Angeles (November 16, 2022) — Parrot Analytics announced the new format and finalists for the 5th annual Global Demand Awards, expanding the scope of the awards beyond just TV to also recognize the most in-demand movies and talent in the world ... More >>
Disney+ Needs More Than Just Marvel & Star Wars To Reach The Next Level
Wednesday, 9 November 2022, 6:36 pm | Parrot Analytics
As earnings season wraps up, The Walt Disney Company is set to report its last quarter results before introducing its highly-anticipated ad-supported tier for Disney+ in December. Disney is responsible for two of the 10 highest-grossing worldwide ... More >>
WBD Earnings: HBO Max Content Purge Leads To Demand Share Decline [Parrot Analytics]
Friday, 4 November 2022, 6:07 am | Parrot Analytics
Warner Bros. Discovery remains one of the top two content leaders in the entertainment industry, but as Wall Street reassesses the metrics of success for streaming, the company and its platforms’ futures remain in doubt. Audience demand data ... More >>
Paramount Global Boasts Strong Corporate Demand, Needs More Scale To Take On Netflix, Disney, And WBD
Thursday, 3 November 2022, 5:57 am | Parrot Analytics
Following Netflix’s solid third-quarter earnings, all eyes are now on major legacy entertainment companies such as Paramount Global to assess the state of the industry. Paramount Global faces questions about its ability to effectively monetize is wealth ... More >>
Parrot Analytics Launches Content Valuation
Wednesday, 2 November 2022, 5:30 am | Parrot Analytics
Squid Game projected to be two-billion-dollar series for Netflix through 2027, according to the new measurement system Los Angeles — November 1, 2022 — One year after Squid Game took the world by storm, the groundbreaking Netflix original is on track ... More >>
Netflix Earnings: Can US Demand Share Rebound Finally Stem Subscriber Bleeding? [Parrot Analytics]
Wednesday, 19 October 2022, 5:49 am | Parrot Analytics
Despite its prodigious spending and market lead in supply, Netflix is in second place behind HBO Max in on-platform movie demand share with US audiences, the latest data from Parrot Analytics has found. As the free spending, sub-growth-at-all-costs ... More >>
