Scoop has an Ethical Paywall
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 7]
Netflix Strikes Back With 'Squid Game' And 'Sex Education' [Parrot Analytics]
Wednesday, 29 September 2021, 6:51 am | Parrot Analytics
The first half of Netflix’s 2021 has featured consistently record low digital original demand shares each quarter and subscriber losses in the US and Canada, but a string of September releases has brought global audiences back to Netflix Originals ... More >>
Ryff Announces Partnership With Parrot Analytics To Precisely Target Viewers Based On Their Interests
Friday, 24 September 2021, 5:45 am | Parrot Analytics
Ryff Announces Partnership with Parrot Analytics to Precisely Target Global Sports, TV & Film Viewers Based On Their Interests Parrot Analytics’ global audience demand and brand affinity datasets will eliminate irrelevant or unsuitable product ... More >>
Parrot Analytics Partners With Guinness World Records To Reveal World's Most In-demand TV Shows
Tuesday, 14 September 2021, 5:55 am | Parrot Analytics
Latest edition of best-selling annual released on September 16 includes record-breaking shows such as The Boys on Amazon Prime Video, Raised by Wolves on HBO Max and The Last Dance on ESPN Los Angeles (September 13, 2021) - With the upcoming release of ... More >>
'La Casa De Papel (Money Heist)' Skyrockets To #1 Worldwide
Thursday, 9 September 2021, 6:36 am | Parrot Analytics
'La Casa de Papel (Money Heist)' Skyrockets to #1 Worldwide; India top market for Netflix’s global thriller [Parrot Analytics] Netflix’s global smash hit La Casa De Papel (Money Heist) continues to deliver with worldwide audiences, surging up ... More >>
Demand Data Shows ‘The Walking Dead’ Still Has Life [Parrot Analytics]
Friday, 3 September 2021, 6:18 am | Parrot Analytics
AMC’s The Walking Dead has been the most in-demand TV series in the world across all platforms since its 11th and final season debuted on August 22nd. Over the last nine days, global audience demand for The Walking Dead was 75.1x higher than the ... More >>
TV And Talent Demand Data For Next Jeopardy! Host [Parrot Analytics]
Friday, 27 August 2021, 7:07 am | Parrot Analytics
Following the ousting of the controversial Mike Richards, Jeopardy! is back to square one in its search for the next host of one of the most beloved game shows in TV history. Jeopardy! held a highly publicized audition period over the last few months, and ... More >>
Parrot Analytics Launches Global Talent Demand Measurement To Reveal Opportunities For Content, Brands And Audiences
Tuesday, 24 August 2021, 6:33 am | Parrot Analytics
Talent Demand is now available as part of the company’s DEMAND360 analytics suite to quantify the value and impact of talent globally. LOS ANGELES (Aug. 23, 2021) Parrot Analytics, the leading global audience demand measurement company, has further ... More >>
Parrot Analytics Launches Global Talent Demand, Bollywood Stars Lead The Pack With Worldwide Audiences
Tuesday, 24 August 2021, 6:32 am | Parrot Analytics
Parrot Analytics has further expanded its industry-revolutionizing analytics suite DEMAND360 with the launch of Talent Demand. Talent Demand provides a new way to evaluate individual actors, athletes, musicians and more based on their global or country-specific ... More >>
Disney Bundle Keeps House Of Mouse At The Head Of The Streaming Pack [Parrot Analytics]
Friday, 13 August 2021, 5:12 am | Parrot Analytics
Parrot Analytics has found that the Disney continues to lead the American entertainment industry in corporate demand share and that Disney+ has become the third most in-demand platform for original content in the US and around the world, trailing the far more ... More >>
Parrot Analytics’ Data And Insights Help Inform YouTube And Google TV Programming
Tuesday, 10 August 2021, 5:21 am | Parrot Analytics
Los Angeles (August 9, 2021) YouTube and Google TV have incorporated Parrot Analytics’ global audience demand data and entertainment consulting services to help make insight-driven content decisions. Parrot Analytics’ industry-leading data products provide near ... More >>
Parrot Analytics: ViacomCBS Licensing Strategy Selling Paramount+ Short
Friday, 6 August 2021, 5:38 am | Parrot Analytics
As ViacomCBS releases its latest earnings report, Parrot Analytics has found that the high US audience demand for ViacomCBS content is not being correctly leveraged to set up Paramount+ for success, and that ViacomCBS is propping up the demand of ... More >>
Warner Bros Discovery Combined Corporate Demand Share Set To Rival Disney [Parrot Analytics]
Wednesday, 4 August 2021, 5:56 am | Parrot Analytics
As Discovery Inc reports their latest earnings, Parrot Analytics has found Discovery+ to be in a very strong position in the US streaming market when it comes to demand for both on platform and exclusive licensed content, a key driver of subscribers ... More >>
Comcast Earnings: Peacock's Library Demand Strong, Originals Fall Short [Parrot Analytics]
Friday, 30 July 2021, 5:55 am | Parrot Analytics
As Peacock’s Olympic coverage debuts a year later than originally scheduled, Parrot Analytics has analyzed its performance in the US streaming market, revealing relatively strong demand for the Peacock catalog, but tepid demand for Peacock Originals. Peacock’s ... More >>
Ted Lasso's Season Two Debut Is No Joke For Apple TV+ [Parrot Analytics]
Wednesday, 28 July 2021, 5:55 am | Parrot Analytics
In an era of TV dominated by anti-heroes, post-apocalyptic wastelands and misbehaving leads, Apple TV+’s Ted Lasso is proving that positivity and optimism can pay off with massive audience demand. Just ahead of Apple’s upcoming earnings report, season ... More >>
Parrot Analytics: Netflix Demand Share Falls To Record Lows, Below 50% Globally For First Time Ever
Wednesday, 21 July 2021, 5:55 am | Parrot Analytics
As Netflix prepares to announce its latest round of earnings, Parrot Analytics data reveals the streaming giant’s share of digital original audience demand has sunk to record lows, dropping to 48.3% globally and just 46% in the US in Q2 2021. This ... More >>
2021 Major Emmy Nominees Most In-Demand Of Streaming Era [Parrot Analytics]
Thursday, 15 July 2021, 6:17 am | Parrot Analytics
If it feels like the Emmys have a more populist lean each year, it’s because they do, as new Parrot Analytics data reveals. The average US audience demand for TV series nominated for 5 or more major Emmys has grown 65.5% in the last half decade - from ... More >>
STARZ Original Content Tops The Field In Average Demand Per Show [Parrot Analytics]
Tuesday, 29 June 2021, 6:26 am | Parrot Analytics
Parrot Analytics finds STARZ’s premium programming delivers highest hit rate with most in-demand series domestically and internationally Parrot Analytics taps into global audience demand for rapid growth of STARZ platform. Los Angeles (June 28, ... More >>
Loki Rockets To #1 In Global Demand Faster Than Previous Disney+ Marvel Series [Parrot Analytics]
Tuesday, 22 June 2021, 6:31 am | Parrot Analytics
The God of Mischief has outfoxed his Marvel Universe contemporaries yet again. Disney+’s Loki became the most in-demand TV series in the world across all platforms just seven days after launching, a faster rise to the top than its sister Marvel series The ... More >>
As Loki Premieres, Parrot Analytics Finds Disney+ Marvel Series Most In-Demand New Shows Of 2021
Thursday, 10 June 2021, 6:27 am | Parrot Analytics
With Loki debuting today, Parrot Analytics has analyzed the most in-demand new TV series with American audiences so far in 2021, and found its preceding Marvel Disney+ series are at the top of the list. WandaVision and The Falcon And The Winter Soldier ... More >>
'Friends' Demand Skyrockets Around The World Ahead Of 'Friends: The Reunion' [Parrot Analytics]
Friday, 28 May 2021, 6:33 am | Parrot Analytics
Thursday’s Friends: The Reunion special on HBO Max has caused US and worldwide demand for Friends to rapidly surge as excitement grows for the highly anticipated new content. On the last day for which we have data, Friends was the fourth most ... More >>
