Scoop has an Ethical Paywall
Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 8]
Analysis: WarnerMedia-Discovery Poised To Challenge Disney For Audience Demand Supremacy [Parrot Analytics]
Tuesday, 25 May 2021, 6:01 am | Parrot Analytics
As the dust settles on the year’s biggest media merger news, Parrot Analytics has taken a look at how the future WarnerMedia-Discovery combined company will stack up against the competition in the race for audience demand and consumer attention. ... More >>
DIS Q1 Earnings: Disney+ US Audience Demand Share At 4%, Hulu At 23% [Parrot Analytics]
Friday, 14 May 2021, 6:26 am | Parrot Analytics
As Walt Disney reports its first quarter earnings today, I'm pleased to share with you our topline SVOD and industry commentary, as well as specific charts that point to Disney's streaming success: Disney+ Originals drove demand share in Q1, pointing ... More >>
'SNL' Global Demand Skyrockets After Elon Musk Hosted - Parrot Analytics
Wednesday, 12 May 2021, 6:34 am | Parrot Analytics
Elon Musk’s unconventional appearance as the host of Saturday Night Live paid dividends for NBC, bumping SNL up to the most in-demand TV show in the US across all platforms on Sunday, May 9, and propelling global demand for the show to new ... More >>
Rebranding To Paramount+ Has Not Yet Changed CBS All Access’ Standing As A Medium-sized Player In The US SVOD Market
Friday, 7 May 2021, 6:12 am | Parrot Analytics
Insights about Paramount+ CBS’s library of content and the high-demand Star Trek digital original series inherited from CBS All Access give Paramount+ a reasonable mid-level position in the US SVOD market. The Paramount+ US SVOD demand share of ... More >>
Netflix Global Demand Share Hits Record Low, US Below 50% In Q1 2021
Wednesday, 21 April 2021, 5:49 am | Parrot Analytics
As Netflix prepares to release its latest earnings report, Parrot Analytics has unveiled new data highlighting an increasingly competitive international streaming market, with new platforms gaining demand share at the expense of Netflix. Netflix ... More >>
'The Crown' Surges In Audience Demand Following Prince Philip's Death (Parrot Analytics)
Friday, 16 April 2021, 5:56 am | Parrot Analytics
While debate rages about the accuracy of Prince Philip’s portrayal in Netflix’s smash hit The Crown , there is no doubt about how his recent death has impacted global audience demand for the series. In the days immediately following Prince Philip’s ... More >>
Parrot Analytics: 2020 Global TV Demand Report Reveals Rise Of Netflix Competitors
Wednesday, 17 March 2021, 7:10 am | Parrot Analytics
Parrot Analytics’ GLOBAL TV DEMAND REPORT FINDS NETFLIX CAPTURED 53.5% OF WORLDWIDE DEMAND FOR DIGITAL ORIGINAL SERIES IN 2020 Netflix demand share on the decline as Disney+, Apple TV+, HBO Max and more make their mark on the industry Los Angeles: ... More >>
Assessing Paramount+ Demand Ahead Of Launch
Saturday, 6 March 2021, 5:08 pm | Parrot Analytics
Ahead of the Paramount+ launch on Thursday, Parrot Analytics has analyzed where the platform will stack up against its competitors based on demand for its original series, demand for the established TV franchises it plans to expand on, and demand ... More >>
Global TV Demand Awards: Virtual Festival
Tuesday, 2 February 2021, 7:45 am | Parrot Analytics
Parrot Analytics to host week-long Virtual Festival honoring the top TV shows in the world, releasing 10 videos interviewing the talent, creators, and executives who created 2020’s most popular TV shows February 1, 2021 01:00 PM Eastern Daylight ... More >>
Parrot Analytics: US Demand For 'The Office' Grew 39% After Moving To Peacock
Saturday, 30 January 2021, 4:17 pm | Parrot Analytics
Parrot Analytics has just uncovered significantly increased US demand for 'The Office' following its move from Netflix to Peacock. As more classic TV series switch streaming platforms in the coming months and years, this is a major trend to watch. US demand ... More >>
NENT Group Taps Parrot Analytics To Power Global Content Intelligence For International Expansion
Thursday, 21 January 2021, 6:27 pm | Parrot Analytics
NENT Group extends competitive edge through global TV demand insights Stockholm (January 21, 2021) – As it readies the rollout of its Viaplay streaming service to ten international markets, Nordic Entertainment Group (NENT Group) has tapped ... More >>
3rd Annual Global TV Demand Awards Announces Game Of Thrones Most In-demand Show In The World
Tuesday, 12 January 2021, 3:56 pm | Parrot Analytics
Parrot Analytics, the global TV analytics firm, today announced the winners for the 3rd annual Global TV Demand Awards as well as the Virtual Festival video series schedule. The 2021 Global TV Demand Awards: Virtual Festival format will bring together talent, ... More >>
3rd Annual Global TV Demand Awards From Parrot Analytics Transformed To Week-long Virtual Festival
Thursday, 19 November 2020, 8:48 am | Parrot Analytics
Finalists for most in-demand shows of 2020 announced for 16 categories Los Angeles (November 18) - Parrot Analytics, the global TV analytics firm, today announced the new format and finalists for the 3rd annual Global TV Demand Awards, a now-virtual ... More >>
Audience Demand For Original Content On US Platforms
Sunday, 15 November 2020, 2:33 pm | Parrot Analytics
Disney+’s US share of demand for digital original series peaked in December 2019 when The Mandalorian aired its season one finale. It had 7.6% demand share for digital originals then and hasn’t gotten back to that level since. New originals like WandaVision More >>
Netflix's Q3 Results: The Audience Demand Driving The Metrics
Thursday, 22 October 2020, 2:55 pm | Parrot Analytics
Key Findings: While the main metric of paid net adds may have fallen short, in many ways this has been a solid quarter for Netflix, particularly in terms of retention. The effects of the ongoing extraordinary operating conditions caused by the global ... More >>
Landmark Study Finds Demand For TV Shows With More Diverse Talent Has Doubled In Last Three Years
Tuesday, 6 October 2020, 8:40 am | Parrot Analytics
Leading entertainment and sports agency Creative Artists Agency (CAA) and global entertainment analytics leader Parrot Analytics today announced findings from their joint landmark report on the demand for television content featuring diverse on-screen ... More >>
Parrot Analytics Launches TV360 Monitor To Democratize Global TV And Streaming Data
Thursday, 9 July 2020, 7:49 am | Parrot Analytics
Parrot Analytics, the worldwide leader in TV content demand data and analytics, has launched TV360, a brand-new data analytics platform suited for individual users to the largest international media corporations in the world. TV360 brings together ... More >>
US demand for television fell double digits during protests
Friday, 19 June 2020, 9:26 am | Parrot Analytics
Total demand for all television series in the United States dropped 17.8% from May 15 to June 4, with the declines beginning immediately after George Floyd’s death, and accelerating between May 31 and June 4, according to global demand data leaders ... More >>
Demand For ‘Dear White People’ And ‘When They See Us’ Skyrockets As Americans Protest
Friday, 5 June 2020, 7:12 am | Parrot Analytics
As protests against systemic police brutality and racial discrimination sweep across the United States and around the world, Parrot Analytics has found skyrocketing audience demand for Netflix’s Dear White People and When They See Us . US demand for Dear ... More >>
'The Last Dance' Is The Top Documentary Series In The World: Parrot Analytics
Friday, 1 May 2020, 6:49 am | Parrot Analytics
ESPN and Netflix’s The Last Dance is already a certified global hit. The highly anticipated series featuring never before seen footage of Michael Jordan’s final season with the Chicago Bulls has quickly become the most in-demand documentary series ... More >>
