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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 4]
Warner Bros. Library And Discovery Reality Programming To Lift WBD During Strikes [Parrot Analytics]
Friday, 4 August 2023, 6:21 am | Parrot Analytics
Warner Bros. Discovery is well positioned to retain audience attention as Hollywood’s labor strikes prolong into the late summer and beyond. Parrot Analytics finds Warner Bros. Discovery is the number two conglomerate in corporate demand share, meaning ... More >>
Apple Earnings: Can Messi Sustain Apple TV+ Momentum As Strikes Prolong? [Parrot Analytics]
Thursday, 3 August 2023, 6:47 am | Parrot Analytics
Apple’s Thursday earnings report is unlikely to reveal much about its services sector, so Parrot Analytics has broken out Apple TV+’s performance during the latest quarter. Led by the third season of Ted Lasso , as well as breakout hit Silo , Apple ... More >>
Comcast Earnings: Peacock Must Leverage Bravo And The NFL As Strikes Prolong [Parrot Analytics]
Friday, 28 July 2023, 5:41 am | Parrot Analytics
Comcast reports earnings Thursday amidst a Hollywood labor shutdown and growing questions about the future of streaming and entertainment, with NBCUniversal among the final legacy media companies competing for audiences and relevance. NBCUniversal’s ... More >>
‘Barbenheimer’ Audience Data Reveals Parallel Talent Demand Growth And Opposing Demographics [Parrot Analytics]
Friday, 21 July 2023, 6:30 am | Parrot Analytics
With Warner Bros.’ Barbie and Universal’s Oppenheimer set to debut on Friday, Parrot Analytics has assessed the global demand for talent and audience demographics data for each film. The two movies, from diametrically opposing genres, ... More >>
Netflix Earnings: Will New Business Models Make Up For Shrinking Demand Share? [Parrot Analytics]
Thursday, 20 July 2023, 6:06 am | Parrot Analytics
12 months ago, Netflix’s value was plummeting amid shrinking subscriber counts, fundamental business models being called into question, and mounting competition. Flash forward to July 2023 and Netflix’s stock is up over 50% this year, in the ... More >>
Ryan Murphy’s Netflix Originals Have Generated $341M Of Revenue Globally - Is It Enough To Justify His $300M Contract?
Saturday, 8 July 2023, 5:55 am | Parrot Analytics
As of Q1 2023, Parrot Analytics’ Content Valuation System estimates that the impact of Ryan Murphy’s work for the streamer has been a $341M contribution to the platform’s global revenue. This number considers the cumulative contribution of Netflix original ... More >>
Avalon Leverages Parrot Analytics’ Content Valuation To Inform Negotiations
Friday, 2 June 2023, 7:13 am | Parrot Analytics
Avalon, the multi-award-winning talent management, television production and live promotion group, is collaborating with Parrot Analytics, the entertainment industry’s leading global audience analytics and content valuation firm, benefiting from Parrot’s ... More >>
New Producer Package Empowers Entertainment Creatives With Actionable Content Valuation Insights
Thursday, 1 June 2023, 10:05 am | Parrot Analytics
Los Angeles, May 31, 2023 – Parrot Analytics, the leading global entertainment analytics company, is proud to announce the launch of its new Producer Package. The new offering is aimed at helping producers, showrunners, and production companies ... More >>
Jaime Otero Joins Parrot Analytics As Company Gears Up Its Global Expansion And Content Valuation Rollout
Tuesday, 16 May 2023, 8:02 am | Parrot Analytics
As Parrot Analytics continues to expand globally, successfully rolling out its content valuation system, the company is excited to announce the appointment of Jaime Otero as the new Vice President of Partnerships. Jaime's extensive experience and proven ... More >>
Parrot Analytics Paramount Global Earnings Note: Q1 2023
Saturday, 13 May 2023, 6:50 pm | Parrot Analytics
Paramount Global continues to face the same fundamental issues as its fellow legacy media conglomerates: how to balance declining but still profitable linear businesses with scaling a flagship streaming service that is deep in the red. In terms of demand ... More >>
Analysis And Expectations For Disney's Q2 2023 Earnings Report
Wednesday, 10 May 2023, 5:43 pm | Parrot Analytics
Coming off its first-ever quarterly subscriber loss, Disney+ will be under the microscope when The Walt Disney Company and CEO Bob Iger report Q2 2023 earnings tomorrow. But that isn’t the only obstacle facing the Magic Kingdom in 2023 and beyond. Disney ... More >>
Parrot Analytics Warner Bros. Discovery Earnings Note: Q1 2023
Saturday, 6 May 2023, 11:21 am | Parrot Analytics
Warner Bros. Discovery reports earnings Friday morning, looking to tout its upcoming ‘Max’ platform in the midst of a writer’s strike, heavy debt load, and continued macroeconomic headwinds. The company’s path to long term viability lies in executing ... More >>
Parrot Analytics: Comcast Earnings Note: Q1 2023
Friday, 28 April 2023, 5:30 am | Parrot Analytics
While all eyes will be on the fallout of ex-NBCUniversal CEO Jeff Shell’s abrupt departure, Parrot Analytics has analyzed where NBCUniversal and Peacock stand in the fight for consumer attention. By several metrics, Peacock had its best quarter ... More >>
Netflix Earnings Note: Q1 2023
Wednesday, 19 April 2023, 6:14 pm | Parrot Analytics
One year after The Great Netflix Correction, with new leadership and old business models now in place, Netflix hopes to set a positive tone for itself and the rest of the industry with its Q1 2023 results. Parrot Analytics data found a mixed bag ... More >>
Can Warner Bros. Discovery Max Out Its Streaming Value? [Parrot Analytics]
Thursday, 13 April 2023, 5:36 am | Parrot Analytics
Roughly one year after merging, Warner Bros. Discovery is finally ready to unveil the conglomerate’s raison d'etre: a streaming service bringing Discovery+ and HBO Max’s content together in a general entertainment platform to rival Netflix and ... More >>
Rise Studios Partners With Parrot Analytics To Drive Data-based Decisions
Thursday, 6 April 2023, 6:31 pm | Parrot Analytics
Rise Studios to utilize Parrot Analytics’ TV Demand product and data analytics team to leverage insights and deliver the right content to the right audiences Dubai, UAE (April 6, 2023) — Rise Studios, a company driving investment in the MENA entertainment ... More >>
Parrot Analytics Streaming Report Card - Q4 2022
Friday, 10 March 2023, 6:42 am | Parrot Analytics
Last year provided volatility in the streaming world, with Wall Street giving the business a reality check that revenue and profits are more important than top-line subscriber growth and endlessly growing content budgets. In response, leading companies ... More >>
WBD Earnings: Zaslav Setting The Pace In 2023 [Parrot Analytics]
Friday, 24 February 2023, 6:14 am | Parrot Analytics
If imitation is the most sincere form of flattery, Warner Bros. Discovery CEO David Zaslav’s competitors are offering him high praise. Disney, Paramount, and NBCUniversal have all begun to copy Zaslav’s once-controversial content optimization strategy ... More >>
Paramount Global Earnings: How To Balance Licensing Vs. SVOD Growth? [Parrot Analytics]
Friday, 17 February 2023, 6:32 am | Parrot Analytics
Paramount Global is a top three player when it comes to Corporate Demand Share with US audiences, but the company’s valuable catalog has yet to translate into a top tier streaming service. Paramount+, now with Showtime, has shown steady ... More >>
Disney Earnings: The Case For Keeping Hulu [Parrot Analytics]
Thursday, 9 February 2023, 6:06 am | Parrot Analytics
Disney reports its first earnings of 2023 with on-again, off-again CEO Bob Iger back in the saddle as the company stands at a fundamental strategic crossroads. Some of the questions facing this century-old institution include: whether to shutter ... More >>
