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Parrot Analytics
Global television demand measurement
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
As a trusted partner to some of the biggest media companies and content creators in the world, Parrot Analytics optimises content workflows in real time. The company's TV analytics products result in better production, distribution, acquisition and marketing decisions, as well as accelerated SVOD platform success.
Parrot Analytics - Latest News [Page 4]
Parrot Analytics Launches Content Valuation
Wednesday, 2 November 2022, 5:30 am | Parrot Analytics
Squid Game projected to be two-billion-dollar series for Netflix through 2027, according to the new measurement system Los Angeles — November 1, 2022 — One year after Squid Game took the world by storm, the groundbreaking Netflix original is on track ... More >>
Netflix Earnings: Can US Demand Share Rebound Finally Stem Subscriber Bleeding? [Parrot Analytics]
Wednesday, 19 October 2022, 5:49 am | Parrot Analytics
Despite its prodigious spending and market lead in supply, Netflix is in second place behind HBO Max in on-platform movie demand share with US audiences, the latest data from Parrot Analytics has found. As the free spending, sub-growth-at-all-costs ... More >>
Yorn Levine Law Firm Collaborates With Parrot Analytics To Empower Creators At The Negotiating Table
Thursday, 22 September 2022, 5:52 am | Parrot Analytics
Pioneering entertainment law firm leverages insights from global audience demand data leaders to help clients secure fair market value for their content and performances Los Angeles, CA — September 21, 2022 — Yorn Levine, a leading entertainment law ... More >>
'House Of The Dragon' Soars, But Will New HBO Max Subscribers Stick Around Long Term? [Parrot Analytics]
Thursday, 1 September 2022, 6:14 am | Parrot Analytics
House Targaryen is back on top of the TV universe. House of the Dragon , which is already renewed for a second season and according to HBO boasted the network’s biggest ever premiere, has rocketed up the global TV demand charts. The series almost ... More >>
Sony Pictures Ent. Partners With Parrot Analytics To Streamline Content Programming, Sales, And Distribution Strategy
Tuesday, 23 August 2022, 5:39 am | Parrot Analytics
Sony and Parrot partnership aims to merge technology with emotion and give Sony more leverage at the negotiating table Los Angeles, CA – August 22, 2022 – Parrot Analytics, the global leader in audience demand measurement, has partnered ... More >>
Disney's Streaming Endgame: Will ‘Pam & Tommy’ Appear Next To ‘Lilo & Stitch’? [Parrot Analytics]
Thursday, 11 August 2022, 6:51 am | Parrot Analytics
The Walt Disney Company rounds out a media earnings season on Wednesday that can charitably be described as ‘mixed.’ Netflix played the expectations game well and its stock seems to have bottomed out for now, but is still down roughly ... More >>
Warner Bros. Discovery And Paramount Global Hope SVOD Demand Catalyzes Wall Street Rebound [Parrot Analytics]
Friday, 5 August 2022, 6:15 am | Parrot Analytics
Two of the three largest media companies by corporate demand share report earnings Thursday morning in the biggest stress test for the entertainment sector since Netflix beat its very low subscriber expectations last month. Due to the combination of Discovery ... More >>
Netflix Earnings: Record Demand For Stranger Things Fails To Prevent Massive Drop Off In Market Share [Parrot Analytics]
Wednesday, 20 July 2022, 7:02 am | Parrot Analytics
Parrot Analytics’ Q2 2022 global audience demand data lines up with Netflix’s own public projections that the beleaguered streaming giant is in for another rough earnings report. Netflix’s global demand share for streaming originals plummeted ... More >>
Parrot Analytics Launches Movie Demand, Expanding DEMAND360 Product Suite
Thursday, 7 July 2022, 6:09 am | Parrot Analytics
Exclusive movie demand white paper unpacks the future of theatricality and reveals how movie demand data will result in better strategic decision making for the industry Los Angeles , July 6, 2022 - Parrot Analytics, the global leader in audience demand ... More >>
‘Obi-Wan Kenobi’ And ‘Stranger Things’ Kick Off Summer Of Genre Counter-programming [Parrot Analytics]
Saturday, 28 May 2022, 6:09 am | Parrot Analytics
The most aggressive counter programming event of the streaming era kicks off this weekend, with Netflix‘s Stranger Things season four part one, and Disney+’s Obi-Wan Kenobi debuting on the same day. Global demand data reveals that Stranger Things ... More >>
Parrot Analytics Adds Former Nielsen And Reed MIDEM Executives To Bolster Executive Ranks And Continue Global Expansion
Thursday, 19 May 2022, 6:01 am | Parrot Analytics
Laurine Garaude has been appointed as Partnerships Director (EMEA) and Grant Cover joins the company as Partnerships Director (North America) Paris and New York - May 18, 2022 - Parrot Analytics , the industry leader in global audience demand measurement, ... More >>
Disney Earnings: Bundle Poised To Lift Disney Through Difficult Market Conditions [Parrot Analytics]
Thursday, 12 May 2022, 6:12 am | Parrot Analytics
As Disney reports earnings in the midst of a bear market, Wall Street souring on streaming, and significant political headwinds directly impacting Disney World in Florida, Parrot Analytics has found signs of long term strength in the company’s ... More >>
Paramount Earnings: Momentum Building For Showtime And Paramount+ As Industry Leaders Falter [Parrot Analytics]
Wednesday, 4 May 2022, 7:02 am | Parrot Analytics
As Paramount Global (née ViacomCBS) reports its first earnings under its new name, Parrot Analytics has tracked surging demand for both original and exclusive-licensed content on Paramount+, which, combined with several breakout Showtime originals, ... More >>
‘Moon Knight’ Tops Global Demand Charts, But Reveals Limits Of Marvel TV As Disney+ Growth Engine [Parrot Analytics]
Thursday, 28 April 2022, 5:54 am | Parrot Analytics
Disney+’s Moon Knight is another smash hit for the service, drawing 86.5x more audience demand than the average show globally since its March 30 debut, and ranking as the number one show in the world across all platforms every day since April 13. ... More >>
Netflix Earnings: Disney And Warner Bros. Discovery, Not Fortnite And Sleep, Are The Competition [Parrot Analytics]
Wednesday, 20 April 2022, 5:44 am | Parrot Analytics
While Netflix claims to be competing against the likes of Fortnite and sleep, new Parrot Analytics data reveals the streaming giant’s primary foes in the race for entertainment supremacy are its legacy media opposition, especially Disney and the ... More >>
Demand Data Shows Warner Bros. Discovery One Of Big Three Integrated Media Giants, Bundling Questions Remain
Tuesday, 12 April 2022, 6:16 am | Parrot Analytics
With the long awaited merger of Discovery Inc. and the conglomerate formerly known as WarnerMedia finally closing, Parrot Analytics has assessed where the new company stands in the global race for streaming and entertainment dominance. In short, Warner ... More >>
'Our Flag Means Death' Flies High, Rivals 'Euphoria' And 'Peacemaker' In TV Demand [Parrot Analytics]
Friday, 1 April 2022, 6:22 pm | Parrot Analytics
HBO Max’s Our Flag Means Death has become a word of mouth global hit. The Taika Waititi-created series built exceptional audience demand in the US and worldwide over the course of its just-completed first season, despite launching to little immediate ... More >>
Oscars 2022 - It’s Not A Popularity Contest [Parrot Analytics]
Monday, 28 March 2022, 6:44 am | Parrot Analytics
For the first time, Parrot Analytics reveals our demand data on the Academy Award races for Best Picture, Best Actress, and Best Actor, demonstrating the gap between the Academy’s and the public’s movie and talent preferences ahead of tonight's ... More >>
Parrot Analytics: Inaugural Streaming Quarterly Report Card - Q4 2021
Thursday, 10 March 2022, 6:53 am | Parrot Analytics
Parrot Analytics presents our inaugural Quarterly Report Card on the US streaming industry. This report provides a concise and comprehensive look at where each major player stands, and where they are heading, in this high stakes competition for audience ... More >>
Season Two Of Euphoria More Than Doubled Its Audience As Zendaya Dominates Talent Demand [Parrot Analytics]
Thursday, 3 March 2022, 6:52 am | Parrot Analytics
Season one of HBO’s Euphoria was a surprise breakout hit that gave the network some much needed buzz following the controversial finale of Game of Thrones , and helped series lead Zendaya become an Emmy winner and ubiquitous A-Lister. ... More >>
